Launched

July 24, 2013

Panda + Penguin 2.0 = Google’s New Rules for Inbound Marketing

What’s black and white and read all over... search forums? You guessed it - a new Google Panda update. Last week Google confirmed that they had begun rolling out another, more "finely targeted" update to their Panda algorithm.

For inbound marketers, these rolling updates, which come on the heels of Google's massive Penguin update, serve as a reminder that quality remains at the forefront of Google’s current initiatives.

As Google continues to fine-tune their algorithm, inbound marketers must be mindful of creating the kind of evergreen content and legitimate backlink profiles that are immune to Google’s ever-changing landscape of Penguins, Pandas, skunks in blenders, and so on. Rather than engaging in the ol’ Google Dance, SEO’s and online marketers need to think strategically about techniques that will stand the test of time.

To address the issue of quality, we've created this infographic about how to survive in a post-Penguin Googlescape that's relevant to webmasters hit by the Panda update, too. By implementing these best practices, you'll be safe from Penguin, Panda and any other zoological update Google wants to throw our way.

Google Penguin 2.0-How to Survive-infographic
By: Amahl Majack