Whether you’re new to Google Ads or a seasoned digital advertising vet, we all want to maximize our Google Ads budget. As Google has rolled out new ads products, they...
A Digital Agency Blog
Digital Advertising
How To Get Started With Video Advertising
When video advertising is done well, it's worth the investment. Learn how to get the most out of your video advertising assets.
How Paid Search Can Support Your Organic Search Efforts
Dive into the difference between paid search and organic search strategies and how to use them together to boost overall traffic to your site.
How To Win The SERP: Tips for Ranking Higher in Search
If you work in marketing, it’s likely you’ve heard someone talking about wanting to “win the Search Engine Results Page (SERP)” in a company meeting or strategy session. The concept...
LinkedIn Advertising Pros and Cons
LinkedIn Ads are a valuable digital advertising tool for brand awareness and cultivating thought leadership across industries, and they're no longer only for B2B brands. These pros and cons of the platform can help you decide if LinkedIn Ads are right for your brand.
How to Think About Advertising Strategy in Uncertain Times
We live in a world where the typical response of a business during economic uncertainty is to slash advertising spending. Despite very clear evidence of the value of advertising in...
How to Explain Digital Advertising Results To Your Boss
A list of the most important digital advertising metrics and concepts you’ll need to help explain advertising to your team
Google Keyword Planner 101: How This SEO Tool Gets Your Brand Found Online
What’s the first thing you do when you start writing a blog post? What about when you set up an advertising campaign in Google Ads? Hopefully, you make a beeline...
How to Advertise on Instagram: A Step-By-Step Digital Advertising Guide
If your brand hasn’t made an Instagram account yet, it’s time to change that. Instagram is one of the fastest-growing social media platforms (it grew from 90 million users in...
How to Advertise on Facebook: A Step-By-Step Digital Advertising Guide
Facebook is one of the world’s most-visited platforms–it sees more than 2.5 billion active users each month. Many love to use Facebook to share family photos or to keep in...
How to Advertise on Google: A Step-By-Step Digital Advertising Guide
Digital advertising takes a lot of forms: ads served on Google’s SERP (Search Engine Results Page), video ads that play before YouTube videos, carousel ads that users can scroll through...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...