Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
With our always up-to-date guide to display ad sizes, you'll never again have to wonder just how big your Facebook, Google, or other social media display ads should be, saving you time and energy.
With our always up-to-date guide to ad character limits, you'll never again have to wonder just how many characters you can squeeze into that Facebook or Google ad.
Google is once again expanding the number of characters in its search ads. While they're obviously looking to make more money by doing so, here's why this news has important implications for your business, too.
Looking to find the best places to spend your time and money when advertising? Raka delivers recommendations for 3 digital advertising channels to focus on in our latest blog post.
With these three types of keywords to bid on in Google Ads, you can get your account off to a great start and set yourself up for future digital advertising growth.
Google Ads are undergoing what seem to be cosmetic changes, but there are some real-world impacts for small businesses hidden in an otherwise dry announcement from the search and advertising giant.
Hyperlocal marketing can be a massive boon to businesses, but you have to know what it means and how to best utilize it. Raka will help you get there with this blog post.
There have been recent, significant changes that Facebook advertisers need to be aware of. Raka shares advice on how to sort through the changes and how they might impact your business.
Marketers often focus on how display ads can bolster search ad performance but too often forget that the converse is also true. Here's how to do it right.
Search ad testing can be scary. From messaging to match type to URLs to CTAs, there are so many variables. Where to begin? Start with this guide.
If your brand is considering digital advertising, there’s no end to what you might need to consider. It’s important that you’re able to answer some questions about your brand position and commitment to digital marketing to ensure that you’ll be able to benefit from a digital ads campaign. If you can answer yes to the following eight questions, congrats—you’re ready for digital advertising!