Predicting digital advertising results can be a challenge. That's why we’ve created a digital advertising calculator to help simplify the process of projecting results from some of the most popular digital advertising channels.
A Digital Agency Blog
Digital Advertising
Three Facebook Advertising Mistakes Marketers Should Avoid
As more and more advertisers begin using Facebook Ads, we’re seeing the more of the same mistakes adversely affecting ad performance. Here’s how to spot these mistakes and avoid them, so you can get the best bang for your advertising buck.
What Does Facebook’s Campaign Budget Optimization Mean For Advertisers?
Facebook launched Campaign Budget Optimization in 2018. It allows advertisers to ensure that they are spending their budgets in the most efficient way possible. Essentially, this feature gives Facebook the...
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Best Practices in Search Marketing: A Campaign Setup Guide
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Display Ad Sizes: An Always-up-to-Date Guide
With our always up-to-date guide to display ad sizes, you'll never again have to wonder just how big your Facebook, Google, or other social media display ads should be, saving you time and energy.
Ad Character Limits: An Always-up-to-Date Guide
With our always up-to-date guide to ad character limits, you'll never again have to wonder just how many characters you can squeeze into that Facebook or Google ad.
What To Know About the Latest Increase for Google Expanded Text Ads
Google is once again expanding the number of characters in its search ads. While they're obviously looking to make more money by doing so, here's why this news has important implications for your business, too.
3 Digital Advertising Channels to Focus On for Your Business
Looking to find the best places to spend your time and money when advertising? Raka delivers recommendations for 3 digital advertising channels to focus on in our latest blog post.
3 Types of Keywords to Bid on in Google Ads
With these three types of keywords to bid on in Google Ads, you can get your account off to a great start and set yourself up for future digital advertising growth.
What Does Google’s AdWords Rebranding Mean for Your Business?
Google Ads are undergoing what seem to be cosmetic changes, but there are some real-world impacts for small businesses hidden in an otherwise dry announcement from the search and advertising giant.
What Is Hyperlocal Marketing and Why Does Your Business Need It?
Hyperlocal marketing can be a massive boon to businesses, but you have to know what it means and how to best utilize it. Raka will help you get there with this blog post.