We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...
A Digital Agency Blog
Digital Advertising
How the Google Match Type Changes Can Help You Reach the Right Customers
About Match Types • Why Google is Doing This • What This Means for Advertisers • How to Prepare You may have heard the news: Google is once again expanding...
What Is Programmatic Advertising And Why Do You Need It?
No doubt you’ve heard about programmatic advertising over the past many years. But what is programmatic advertising, really?
What You Need To Know From Google Marketing Live to Win in 2020
Google Marketing Live is in the rear view this year, but lucky for you, we’ve got a rundown of the top new digital advertising features and how they can fit into a data-driven marketing strategy.
Choosing the Right Digital Advertising Channels and Predicting ROI
Predicting digital advertising results can be a challenge. That's why we’ve created a digital advertising calculator to help simplify the process of projecting results from some of the most popular digital advertising channels.
Three Facebook Advertising Mistakes Marketers Should Avoid
As more and more advertisers begin using Facebook Ads, we’re seeing the more of the same mistakes adversely affecting ad performance. Here’s how to spot these mistakes and avoid them, so you can get the best bang for your advertising buck.
What Does Facebook’s Campaign Budget Optimization Mean For Advertisers?
Facebook launched Campaign Budget Optimization in 2018. It allows advertisers to ensure that they are spending their budgets in the most efficient way possible. Essentially, this feature gives Facebook the...
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Best Practices in Search Marketing: A Campaign Setup Guide
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Display Ad Sizes: An Always-up-to-Date Guide
With our always up-to-date guide to display ad sizes, you'll never again have to wonder just how big your Facebook, Google, or other social media display ads should be, saving you time and energy.
Ad Character Limits: An Always-up-to-Date Guide
With our always up-to-date guide to ad character limits, you'll never again have to wonder just how many characters you can squeeze into that Facebook or Google ad.
What To Know About the Latest Increase for Google Expanded Text Ads
Google is once again expanding the number of characters in its search ads. While they're obviously looking to make more money by doing so, here's why this news has important implications for your business, too.