Google Ads are undergoing what seem to be cosmetic changes, but there are some real-world impacts for small businesses hidden in an otherwise dry announcement from the search and advertising giant.
Hyperlocal marketing can be a massive boon to businesses, but you have to know what it means and how to best utilize it. Raka will help you get there with this blog post.
There have been recent, significant changes that Facebook advertisers need to be aware of. Raka shares advice on how to sort through the changes and how they might impact your business.
Marketers often focus on how display ads can bolster search ad performance but too often forget that the converse is also true. Here's how to do it right.
Search ad testing can be scary. From messaging to match type to URLs to CTAs, there are so many variables. Where to begin? Start with this guide.
If your brand is considering digital advertising, there’s no end to what you might need to consider. It’s important that you’re able to answer some questions about your brand position and commitment to digital marketing to ensure that you’ll be able to benefit from a digital ads campaign. If you can answer yes to the following eight questions, congrats—you’re ready for digital advertising!
A viral video about Facebook Fraud is making the rounds lately. Is Facebook gaming the system? Tough to say for sure, but there are ways to avoid the click farm army. Read more.