What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
A Digital Agency Blog
Inbound Marketing
Lead Generation the Inbound Marketing Way
Your company wants to generate more leads. You’ve spent a little on advertising to try to get them, but these efforts haven’t yielded the lead generation results you were looking...
How to Create Buyer Personas: A Step-by-Step Guide
You need buyer personas for a strong inbound marketing strategy. Here's how to create buyer personas that get to the heart of your target audience.
Inbound Content Planning 101: The Art of Mapping, Building, and Maintaining
Smart content planning can make your inbound marketing efforts both simpler and more effective. How, you ask? Read on.
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
Inbound Marketing vs Outbound Marketing: What’s the Difference and Which is Better?
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
Buyer Personas: What They Are and Why You Need Them
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.
Inbound Marketing Examples: 10 Companies Doing Inbound Marketing Right and How You Can Too
See how top companies are using inbound marketing tools and tactics to attract new customers and boost sales.
Inbound Marketing Strategy: The Process to Plan and Measure ROI
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
Web Chat, Sales CRM, Meetings & More: 10 HubSpot Tools You May Not Know About
If you're a HubSpot customer thinking of adding a new marketing or sales tool from a vendor that isn't HubSpot, stop what you're doing and read this post.
Portsmouth is Getting a New HUG – A HubSpot User Group, That Is
The Seacoast is a great place to work in marketing. There are tons of cool, creative people in the industry here. So why aren’t we getting together more to talk...