I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
A Digital Agency Blog
Inbound Marketing
Raka Weekly Roundup: The Amazon Prime Day Disaster
In this week's Raka Weekly Roundup, we share news of a disastrous Amazon Prime Day, a Build-a-Bear fiasco, and changes to the Facebook and Snapchat ad platforms.
Raka Weekly Roundup: Google Marketing Live News and Takeaways
The Raka Weekly Roundup delivers news and analysis from the worlds of inbound marketing, digital advertising, and more. This week, we dive into the major takeaways from Google Marketing Live.
How to Know if Your SEO Consultant Really Knows What They’re Talking About
Armed with these 15 questions, you'll be able to determine whether the SEO consultant you're looking to hire is a good fit for your business.
Z Is for buZZwords: Why You Shouldn’t Use Them in Content Marketing
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
Y Is for Yoast: Stress-Free SEO Optimization At Your Fingertips
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
X Is for XML Sitemap: Helping Search Engines to See Your Site
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
W Is for Workflow: Why Workflows Are Important to Marketers
What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
V Is for Viral Content: How You Can Use It to Get More Inbound Links
What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
What to Do With Your Digital Marketing Audit Results
You've had your team or an outside team of experts put together a digital marketing audit. Now that you've got the results, what do you do with it? Raka covers the need for action and smart implementation in this blog post.
U Is for URL: How to Optimize URL’s to Improve Your SEO Ranking
URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight.