What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
A Digital Agency Blog
Inbound Marketing
How to Set SMART Goals to Get More Leads and Sales
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
How Working with a HubSpot Solutions Partner Can Grow Your Brand
Want to know what a HubSpot Solutions Partner is? Or how it can help your business? We break down the details (and cost) you need to know.
HubSpot Tools You Need to Move Marketing and Sales Online
It seems like all we’ve been talking about lately is digital transformation—and with good reason. As businesses have scrambled over the last two months to move their operations online, the...
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
Lead Generation the Inbound Marketing Way
Your company wants to generate more leads. You’ve spent a little on advertising to try to get them, but these efforts haven’t yielded the lead generation results you were looking...
How to Create Buyer Personas: A Step-by-Step Guide
You need buyer personas for a strong inbound marketing strategy. Here's how to create buyer personas that get to the heart of your target audience.
Inbound Content Planning 101: The Art of Mapping, Building, and Maintaining
Smart content planning can make your inbound marketing efforts both simpler and more effective. How, you ask? Read on.
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
Inbound Marketing vs Outbound Marketing: What’s the Difference and Which is Better?
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
Buyer Personas: What They Are and Why You Need Them
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.