What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
Want to know what a HubSpot Solutions Partner is? Or how it can help your business? We break down the details (and cost) you need to know.
It seems like all we’ve been talking about lately is digital transformation—and with good reason. As businesses have scrambled over the last two months to move their operations online, the...
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
Your company wants to generate more leads. You’ve spent a little on advertising to try to get them, but these efforts haven’t yielded the lead generation results you were looking...
You need buyer personas for a strong inbound marketing strategy. Here's how to create buyer personas that get to the heart of your target audience.
Smart content planning can make your inbound marketing efforts both simpler and more effective. How, you ask? Read on.
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
The flywheel is the future, and the funnel is fading into the past.