For marketers facing the problem of trying to maximize ROI, the choice between inbound marketing vs. advertising a frequent one. So what's right for you?
A Digital Agency Blog
Inbound Marketing
6 Classic Inbound Marketing Mistakes to Avoid Like the Plague
Look out for these inbound marketing mistakes curated by Raka, which can trip up even the savviest marketers from time to time.
Hiring an Inbound Marketing Agency vs. Hiring Employees
Wondering if you should hire a digital agency for your marketing or build an in-house team? Here are five reasons an agency might be the way to go.
Raka Weekly Roundup: Google Rankings, Google My Business and HubSpot Marketing Hub Enterprise Updates
In this week's edition of the Raka Weekly Roundup, we’ll let you know what Google ranking factors to pay attention to for 2019 and tell you about changes to Google My Business and HubSpot’s Marketing Hub Enterprise.
Raka Weekly Roundup: Google Neural Matching, Instagram Founders Split and Snapchat Goes Shopping
In this week's edition of the Raka Weekly Roundup, we tackle Google neural matching, Instagram's departing founders, and Snapchat's new hookup with Amazon.
How Rich Snippets Improve Your SEO: An Introductory Guide
Rich snippets can benefit your SEO efforts, if you know how to use them correctly. Here's our introductory guide to doing just that.
What You Need from Your Inbound Marketing Agency in 2019
What do you need from your inbound marketing agency in 2019 and beyond? Start with recommendations for quality content and move into the development of the flywheel, we say.
Raka Weekly Roundup: Breaking Down New HubSpot Products and Lessons From INBOUND 2018
In this week's Raka Weekly Roundup, we talked to our in-house marketing experts about new HubSpot products and INBOUND 2018 lessons learned.
Who Should Handle Your SEO Growth Plan?
You should have a smart SEO growth plan in place, and perhaps even more importantly, you should have the right people implementing it.
Raka Weekly Roundup: 5 Content Marketing Mistakes To Avoid, Video Ads On the Rise, Tech Giants Creating Own Rules
Five smart tips to avoid content marketing mistakes, plus news and notes from the world of tech and video advertising in this week's Raka Weekly Roundup.
Lead Behavior Has Changed, So Your Lead Generation Strategies Need to Catch Up
The way people use the internet has changed, but overall, marketers and salespeople have been a little slow to catch up to that change. We've been trying to use the same old lead generation strategies, and we've been disappointed with the results. Maybe we were so focused on the leads, we forgot about the fact that they are people.
Raka Weekly Roundup: 5 2018 Marketing Trends Reviewed for Truthiness
Everyone was predicting some hot 2018 inbound marketing trends, but how many people were right? We examine five predicted trends to see how they look in August 2018.