Why process documentation is important When we’re away from our normal office routine, it’s surprisingly easy to shirk our normal day-to-day processes. Perhaps a client conversation was once recorded entirely...
A Digital Agency Blog
Marketing Strategy
Create an Event Marketing Strategy that Drives Leads & Sales
“Why should I develop an event marketing strategy?” Live events are rapidly becoming one of the most popular ways to market brands, and for good reason. If your business has...
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
Are B2B Marketing Strategies Really That Different?
When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
Lead Generation Tools Every Inbound Marketing Department Should Have
Companies have an overwhelming amount of choices in software, services, and platforms they can use to better manage their business operations. But which lead generation tools are right for your business?
How Much Does an In-House Digital Marketing Team Cost?
Determining how much to spend on digital marketing and how many marketing employees to hire can be a daunting task. Luckily, many others have had to figure this out, too....
5 Things To Consider When Planning Your 2019 Digital Marketing Budget
It’s December, which means two things: you’re already behind on your holiday shopping and you’re also probably scrambling to get your 2019 marketing budget together before Jim from finance comes...
One Easy Way to Calculate Your Company’s Customer Lifetime Value
Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
How to Ensure Your Marketing Plan Is Effective for Your Business Needs
A great marketing plan should be actionable, up-to-date, and always follow your business best practices. Here's our guide to putting together that marketing plan for your company.
If Your Marketing Plan Doesn’t Evolve, Is It Any Good?
Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work.
GDPR and GDPR Compliance: What Your Business Needs to Know
GDPR is set to impact businesses in ways both major and minor, if those businesses have any customers in Europe. Here's what you need to know to avoid issues.