Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
A/B testing, or split testing, is a way of measuring the effectiveness of your lead generation, web user experience, social media, advertising efforts and much more. Here's a guide to help you do it more effectively.
Companies have an overwhelming amount of choices in software, services, and platforms they can use to better manage their business operations. But which lead generation tools are right for your business?
Determining how much to spend on digital marketing and how many marketing employees to hire can be a daunting task. Luckily, many others have had to figure this out, too....
It’s December, which means two things: you’re already behind on your holiday shopping and you’re also probably scrambling to get your 2019 marketing budget together before Jim from finance comes...
Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
A great marketing plan should be actionable, up-to-date, and always follow your business best practices. Here's our guide to putting together that marketing plan for your company.
If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose?
Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work.
GDPR is set to impact businesses in ways both major and minor, if those businesses have any customers in Europe. Here's what you need to know to avoid issues.