We look at the differences between lead generation and demand generation, and offer tips for nailing both.
A Digital Agency Blog
Marketing Strategy
How Much Does an In-House Digital Marketing Team Cost?
Determining how much to spend on digital marketing and how many marketing employees to hire can be a daunting task. Luckily, many others have had to figure this out, too....
5 Things To Consider When Planning Your 2019 Digital Marketing Budget
It’s December, which means two things: you’re already behind on your holiday shopping and you’re also probably scrambling to get your 2019 marketing budget together before Jim from finance comes...
One Easy Way to Calculate Your Company’s Customer Lifetime Value
Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.
How to Ensure Your Marketing Plan Is Effective for Your Business Needs
A great marketing plan should be actionable, up-to-date, and always follow your business best practices. Here's our guide to putting together that marketing plan for your company.
Which Marketing Automation Tools Are Right for Your Business?
If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose?
If Your Marketing Plan Doesn’t Evolve, Is It Any Good?
Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work.
GDPR and GDPR Compliance: What Your Business Needs to Know
GDPR is set to impact businesses in ways both major and minor, if those businesses have any customers in Europe. Here's what you need to know to avoid issues.
HubSpot Sales Free vs. HubSpot Sales Starter vs. HubSpot Sales Professional
Wondering if you should upgrade your HubSpot CRM? The benefits of doing so can be far-ranging, but before you make any decisions, you might want to understand the differences between HubSpot Sales Free, Sales Starter, and Sales Pro.
5 Reasons Why a Marketing Strategy Matters
You'll benefit more from a solid marketing strategy than you will from just winging it. Develop a marketing strategy and capitalize on that great idea.
6 Keyword Tools to Use in 2018 and Beyond
Looking for keyword tools to replace Google Keyword Planner? We've got six suggestions worth exploring.