Determining how much to spend on digital marketing and how many marketing employees to hire can be a daunting task. Luckily, many others have had to figure this out, too....
It’s December, which means two things: you’re already behind on your holiday shopping and you’re also probably scrambling to get your 2019 marketing budget together before Jim from finance comes...
Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
A great marketing plan should be actionable, up-to-date, and always follow your business best practices. Here's our guide to putting together that marketing plan for your company.
If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose?
Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work.
GDPR is set to impact businesses in ways both major and minor, if those businesses have any customers in Europe. Here's what you need to know to avoid issues.
Wondering if you should upgrade your HubSpot CRM? The benefits of doing so can be far-ranging, but before you make any decisions, you might want to understand the differences between HubSpot Sales Free, Sales Starter, and Sales Pro.
R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers.
Looking for keyword tools to replace Google Keyword Planner? We've got six suggestions worth exploring.
Recycling is great for consumer goods and the planet, but not always great for your business. The goal of upcycling content is to add value without degrading the product in any way. Here's how to do it.
When you're planning your SEO strategy for 2017 and beyond, consider this: Concepts are the future, keywords are the past.