Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
A Digital Agency Blog
Marketing Strategy
How to Ensure Your Marketing Plan Is Effective for Your Business Needs
A great marketing plan should be actionable, up-to-date, and always follow your business best practices. Here's our guide to putting together that marketing plan for your company.
Which Marketing Automation Tools Are Right for Your Business?
If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose?
If Your Marketing Plan Doesn’t Evolve, Is It Any Good?
Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work.
GDPR and GDPR Compliance: What Your Business Needs to Know
GDPR is set to impact businesses in ways both major and minor, if those businesses have any customers in Europe. Here's what you need to know to avoid issues.
HubSpot Sales Free vs. HubSpot Sales Starter vs. HubSpot Sales Professional
Wondering if you should upgrade your HubSpot CRM? The benefits of doing so can be far-ranging, but before you make any decisions, you might want to understand the differences between HubSpot Sales Free, Sales Starter, and Sales Pro.
Return on Investment (ROI) and Making Sure Your Marketing Pays Off
R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers.
6 Keyword Tools to Use in 2018 and Beyond
Looking for keyword tools to replace Google Keyword Planner? We've got six suggestions worth exploring.
Why (and How) You Should Upcycle Your Content
Recycling is great for consumer goods and the planet, but not always great for your business. The goal of upcycling content is to add value without degrading the product in any way. Here's how to do it.
How to Combine Concepts and Keywords in Your SEO Strategy
When you're planning your SEO strategy for 2017 and beyond, consider this: Concepts are the future, keywords are the past.
5 Google Analytics Reports You Can Build An Entire Marketing Strategy Upon
Whether you're building a new marketing strategy or optimizing a current one, here are the five Google Analytics reports you need for your digital marketing strategy (yep, only five!).