Too many marketers scramble to come up with Super Bowl marketing that resonates, but learn the lessons of those who have tried and failed before you.
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Social Media Marketing
Three Common Twitter Mistakes Your Brand Should Avoid
Every company makes mistakes on Twitter, but there are three incredibly common brand errors you need to avoid, and we'll tell you how.
What Is Google Plus In 2018, And Who’s Using It?
If you've found yourself asking "What is Google Plus," we've got you covered. Here are three ways it's still relevant for businesses in 2016 (and beyond).
How to Make LinkedIn Marketing Work For You—Yes, You
LinkedIn marketing isn't necessarily simple, but there are a few avenues on the platform that you can use to connect with the audiences you care about most.
Facebook Live Is Driving Better Reach for Business—Here’s Why
Facebook Live video is a fresh way for businesses to reach their prospects, but it's the increased reach that makes it really worth checking out.
How to Transition Your Twitter Account When Starting a New Job
When transitioning to a new job, do you create a brand new Twitter account or try to transition your old account to your new industry? Raka Inbound Content Specialist Mary Brown has a few thoughts on the subject.