High Quality Video Uploads: An Always Up-to-Date Guide

high quality video

 

Have you ever ruined a beautifully crafted video by uploading it at the wrong resolution for your hosting platform? Never again, my friend. Now you have this high quality video upload guide to ensure you get it right every time.

As a follow up to our “Social Media Sizes: An Always Up-to-Date Guide,” we’ve covered all of the big video marketing platforms here. That includes YouTube, Facebook, Instagram, Vimeo, and Wistia, so you’ll never have to look anywhere else to stay up-to-date on what makes for a high quality video again.

The following info is up-to-date as of June 13, 2017.

YouTube | Facebook | Instagram | Vimeo | Wistia

YouTube

File Size: Max 128GB (20GB for unverified accounts.)

File Type: MP4 (Recommended)

Aspect Ratio: 16:9

Resolution Standard:

  • 3840 x 2160 (4K)
  • 2560 x 1440 (2K)
  • 1920 x 1080 (HD)
  • 1280 x 720 (HD)
  • 854 x 480 (SD)
  • 640 x 360 (SD)
  • 426 x 240 (SD)

Video Codec: H.264

Frame Rate (fps): 24, 25, 30, 48, 50, 60

Bitrate:

  • SDR Uploads: Minimum: 1 mbps (360p) | Maximum: 68 mbps (4K)
  • HDR Uploads: Minimum: 6.5 mbps (720p)Maximum: 85 mbps (4K)

Audio Codecs: AAC-LC

Facebook

File Size: 4GB Max

File Type: MP4 with leading mov atom (Recommended)

Aspect Ratio: 16:9 (Full Landscape), 9:16 (Full Portrait)

Resolution Standard: 720p (HD) (Recommended)

Video Codec: H.264

Frame Rate: 30 Max

Bitrate:

  • No limit (files less than 1GB with two pass encoding)
  • 4 mbps for 720p (HD)
  • 8 mbps for 1080p (HD)

Audio Codecs: AAC, 128+ kbps (Recommended)

Instagram

File Size: 4GB Max

File Type: MP4 or MOV

Aspect Ratio: 1.91:1 (Landscape), 1:1 (Square), 4:5 (Veritical)

Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)

Video Codec: H.264, VP8

Frame Rate: 30 Max

Maximum length: 60 seconds

Bitrate:

  • No limit (files less than 1GB with two pass encoding)
  • 4 mbps for 720p (HD)
  • 8 mbps for 1080p (HD)

Audio Codecs: AAC, Vorbis

Vimeo

File Size: Dependent on membership

Aspect Ratio: 4:3, 16:9, 17:9, 2:1

Resolution Standard:

  • 4096 × 2048 (4K Stereoscopic 360*)
  • 4096 × 2048 (4K Monoscopic 360)
  • 4096 × 2160 (DCI 4K UHD)
  • 3840 × 2160 (4K UHD)
  • 2560 × 1440 (2K)
  • 1920 × 1080 (HD)
  • 1280 × 720 (HD)
  • 640 × 480 (SD)
  • 640 × 360 (SD)

*Stereoscopic video should be uploaded with the left and right view stacked on top of each other as 4096 x 1024 (4:1 aspect ratio) for each eye.

Video Codec: H.264

Frame Rate: Videos over 60 fps will be reduced, Constant

Bit Rate: Minimum: 2 mbps (360p) |Maximum: 60 mbps (4K)

Audio Codecs: AAC-LC

Wistia

File Size: 8GB Max

Aspect Ratio: Any

Resolution Standard:

  • between 640px and 3840px (4K) wide

Video Codec: H.264

Frame Rate: Constant, 15-60

Bitrate: 5-10 mbps

Audio Codecs: AAC

Plan Out Your Video Content

Make sure you’re publishing video content that supports your overall inbound marketing strategy by including it in your content planning. We’ve created this handy-dandy template to help you get started.

Download the Content Planning Template