High Quality Video Uploads: An Always Up-to-Date Guide
Have you ever ruined a beautifully crafted video by uploading it at the wrong resolution for your hosting platform? Never again, my friend. Now you have this high quality video upload guide to ensure you get it right every time.
As a follow up to our “Social Media Sizes: An Always Up-to-Date Guide,” we’ve covered all of the big video marketing platforms here. That includes YouTube, Facebook, Instagram, Vimeo, and Wistia, so you’ll never have to look anywhere else to stay up-to-date on what makes for a high quality video again.
The following info is up-to-date as of March 5, 2018.
YouTube | Facebook | Instagram | Vimeo | Wistia
YouTube
Maximum Upload Size: 128GB or 12 hours, whichever is less | 15 minutes for unverified accounts
File Type: MP4 (Recommended)
Aspect Ratio: 16:9
Resolution Standard:
- 3840 x 2160 (4K)
- 2560 x 1440 (2K)
- 1920 x 1080 (HD)
- 1280 x 720 (HD)
- 854 x 480 (SD)
- 640 x 360 (SD)
- 426 x 240 (SD)
Video Codec: H.264
Frame Rate (fps): 24, 25, 30, 48, 50, 60
Bitrate:
- SDR Uploads: Minimum: 1 mbps (360p) | Maximum: 68 mbps (4K)
- HDR Uploads: Minimum: 6.5 mbps (720p) | Maximum: 85 mbps (4K)
Audio Codecs: AAC-LC
File Size: 4GB Max
Video Length: 4 hours Max
File Type: MP4 or MOV (Recommended)
Aspect Ratio: 16:9 (Full Landscape), 9:16 (Full Portrait)
Resolution Standard: 720p (HD) (Recommended)
Video Codec: H.264
Frame Rate: 30 Max
Bitrate:
- No limit (files less than 1GB with two pass encoding)
- 4 mbps for 720p (HD)
- 8 mbps for 1080p (HD)
Audio Codecs: AAC, 128+ kbps (Recommended)
File Size: 4GB Max
File Type: MP4 or MOV (Recommended)
Aspect Ratio: 1.91:1 (maximum), 4:5 (minimum)
Minimum resolution: 500px wide
Video Codec: H.264
Frame Rate: 30 Max
Maximum length: 60 seconds
Bitrate:
- No limit (files less than 1GB with two pass encoding)
- 4 mbps for 720p (HD)
- 8 mbps for 1080p (HD)
Audio Codecs: AAC, 128+ kbps (Recommended)
Vimeo
File Size: Dependent on membership
Aspect Ratio: 4:3, 16:9, 17:9, 2:1
Resolution Standard:
- 8192 × 4320 (8K UHD)
- 4096 × 2048 (4K Stereoscopic 360*)
- 4096 × 2048 (4K Monoscopic 360)
- 4096 × 2160 (DCI 4K UHD)
- 3840 × 2160 (4K UHD)
- 2560 × 1440 (2K)
- 1920 × 1080 (HD)
- 1280 × 720 (HD)
- 640 × 480 (SD)
- 640 × 360 (SD)
*Stereoscopic video should be uploaded with the left and right view stacked on top of each other as 4096 x 1024 (4:1 aspect ratio) for each eye.
Video Codec: H.264, Apple ProRes 422, H.265 (HEVC)
Frame Rate: Videos over 60 fps will be reduced, Constant
Bit Rate: Minimum: 2 mbps (360p) | Maximum: 80 mbps (8K)
Audio: AAC-LC codec | 320 kbit/s data rate | 48 kHz sample rate
Wistia
File Size: 8GB Max
Aspect Ratio: Any
Resolution Standard:
- between 400px and 3840px (4K) wide
Video Codec: H.264
Frame Rate: Constant, 15-60 frames per second
Bitrate: 5-10 mbps
Audio Codecs: AAC codec | 44.1kHz sample rate
Plan Out Your Video Content
Make sure you’re publishing video content that supports your overall inbound marketing strategy by including it in your content planning. We’ve created this handy-dandy template to help you get started.
