Sometimes inbound content writers are staring down a need to drive traffic to topics on paper towels, waste management, or finance. So how do we write content for boring or technical industries? Read on.
When you sit down to start creating buyer personas for your business, you'll likely have a lot of questions. Here are a few "dos and don'ts" to keep in mind.
Now that you know what buyer personas are and why you need them, it's time to go through the steps of how to create buyer personas.
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Got an open position at your agency? Here's why you should consider hiring journalists for inbound marketing.
Budgeting is tough. We get it. That's why we're offering up our top nine things to include in your digital marketing budget for 2016.
When transitioning to a new job, do you create a brand new Twitter account or try to transition your old account to your new industry? Raka Inbound Content Specialist Mary Brown has a few thoughts on the subject.
Your landing page probably needs work. Check out these landing page best practices to increase your leads, conversions, and overall exposure.
When Relyco came to Raka they had a number of goals for their new site. Here's how we integrated WordPress, HubSpot & Magento in a custom website build to address their business objectives.
Could your WordPress website be generating more leads? Read on for a few simple tweaks to turn your WordPress CMS into an inbound marketing machine.
Where do we get all of our inbound marketing knowledge? Well, we have these blogs to thank. Our team has picked 19 of our favorite inbound blogs that we read daily. Enjoy!
Sometimes it's not what you say, it's how you say it. Here’s how to fix the biggest mistakes in web content writing: poor formatting. These 10 tips will boost readership with just a few tiny tweaks.