Figma is a cloud-based design tool that has been all over the news lately because of chatter that it might be acquired by graphic design grandaddy, Adobe. Our team here...
A Digital Agency Blog
Content Marketing
Our 6 Favorite Courses to Boost Your Marketing Game
Whether you’re looking for an overview on marketing or something more specific like SEO, we've created a list of our favorite trainings to help you grow your skillset.
Instagram Guides? Helpful tools you didn’t know about
Instagram Guides are a new feature from the popular social media platform that allow you to combine multiple related posts into one place and add new information or connect different ideas.
HubSpot for Sales and Marketing: Transforming a Cybersecurity Staffing and SaaS Firm’s Digital Marketing Infrastructure for More Leads and Clearer Processes
CyberSN and Raka formed a partnership to implement HubSpot sales and marketing, redesign their website onto HubSpot CMS, and transform their digital presence. Check out the details of how we made this happen, the results speak for themselves.
HubSpot Pop-up Best Practices
Gone are the days of annoying and intrusive pop-ups thanks to HubSpot’s intuitive and engaging designs. Pop-ups serve as a win-win for both you and your potential customers, as long as they’re done correctly.
A Marketer’s Introduction to HubSpot
HubSpot is your inbound marketing Swiss Army knife. It touches all aspects of your inbound marketing strategy, linking up all the different tools you may use so that you can collaborate and pass projects along, enabling your entire team to communicate with each other seamlessly across all stages of the buyer’s journey.
What Is a Style Guide and Why Your Business Needs One
Style guides are a must for every business. Here's what one should be and why your company has to have a good one.
How To Win The SERP: Tips for Ranking Higher in Search
If you work in marketing, it’s likely you’ve heard someone talking about wanting to “win the Search Engine Results Page (SERP)” in a company meeting or strategy session. The concept...
How to Keep Your Content Calendar on Track
A content calendar is essential to keeping your content creation process moving forward. Learn how to create a smoother process and keep the team on track.
Process Documentation for Marketing Teams
Why process documentation is important When we’re away from our normal office routine, it’s surprisingly easy to shirk our normal day-to-day processes. Perhaps a client conversation was once recorded entirely...
Lead Generation the Inbound Marketing Way
Your company wants to generate more leads. You’ve spent a little on advertising to try to get them, but these efforts haven’t yielded the lead generation results you were looking...
Raka Weekly Roundup: YouTube TrueView for Action Ads Change, DuckDuckGo Grows, and 2019 Content Marketing Trends
In this week's edition of the Raka Weekly Roundup, we learn about changes to YouTube TrueView for action ads, how DuckDuckGo is crushing it, and 2019 content marketing trends to pay attention to.