Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
If you're a HubSpot customer thinking of adding a new marketing or sales tool from a vendor that isn't HubSpot, stop what you're doing and read this post.
It's time to call up that teacher you ignored in middle school (or Facebook them, let's be real here) and apologize, for I'm here to tell you to incorporate math into your inbound marketing strategy—in the form of lead scoring.
Budgeting is tough. We get it. That's why we're offering up our top nine things to include in your digital marketing budget for 2016.