I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
A Digital Agency Blog
Inbound Marketing Definitions
Z Is for buZZwords: Why You Shouldn’t Use Them in Content Marketing
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
Y Is for Yoast: Stress-Free SEO Optimization At Your Fingertips
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
X Is for XML Sitemap: Helping Search Engines to See Your Site
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
W Is for Workflow: Why Workflows Are Important to Marketers
What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
V Is for Viral Content: How You Can Use It to Get More Inbound Links
What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
U Is for URL: How to Optimize URL’s to Improve Your SEO Ranking
URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight.
T Is for Thank You Page: How to Use it to Share More of Your Content
T is for "thank you page" in this edition of Raka's inbound marketing definitions. What are thank you pages? Why do you need them? Read on, friends.
S Is for Search Engine Optimization (SEO): Choose Your Keywords Wisely
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
R Is for Return on Investment (ROI): Making Sure Your Marketing Pays Off
R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers.
Q Is for Qualified Lead: Why Quality Beats Quantity Every Time
A qualified lead is a prospect who matches a certain portion of your company's ideal customer profile based on characteristics and actions.
P Is for Page View: When Getting Stuck in Traffic is a Good Thing
A page view is a single instance of a web page being loaded. Page views are one of the most commonly tracked metrics in digital marketing.