Marketers rely on Search Engine Optimization (SEO) to increase the visibility of their websites and grow their audiences. The higher a web page ranks on a search engine like Google,...
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Inbound Marketing Definitions
How to Use HubSpot Email Marketing to Accelerate Your Inbound Marketing
HubSpot email marketing can help accelerate inbound marketing strategies by driving more leads and sales. Learn email marketing best practices here.
How to Master Search Engine Optimization (SEO): Choose Your Keywords Wisely
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
How to Set SMART Goals to Get More Leads and Sales
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.
Inbound Marketing Strategy: The Process to Plan and Measure ROI
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
I Is for INBOUND 2018: Defining Inbound Marketing’s Biggest Conference
I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
Buzzwords and Why You Shouldn’t Use Them in Content Marketing
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
The Magic of Yoast: Stress-Free SEO At Your Fingertips
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
XML Sitemap: Helping Search Engines See Your Site
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
Haven’t Tried a Workflow Yet? Why They’re Important to Marketers
What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.