Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
The flywheel is the future, and the funnel is fading into the past.
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight.
T is for "thank you page" in this edition of Raka's inbound marketing definitions. What are thank you pages? Why do you need them? Read on, friends.