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Inbound Marketing Definitions
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.
I Is for INBOUND 2018: Defining Inbound Marketing’s Biggest Conference
I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
Buzzwords and Why You Shouldn’t Use Them in Content Marketing
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
The Magic of Yoast: Stress-Free SEO At Your Fingertips
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
XML Sitemap: Helping Search Engines See Your Site
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
Haven’t Tried a Workflow Yet? Why They’re Important to Marketers
What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
Using Viral Content to Get More Inbound Links
What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
How to Optimize Your URL to Improve SEO Ranking
URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight.
Using a Thank You Page to Share More of Your Content
T is for "thank you page" in this edition of Raka's inbound marketing definitions. What are thank you pages? Why do you need them? Read on, friends.
How to Master Search Engine Optimization (SEO): Choose Your Keywords Wisely
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
Return on Investment (ROI) and Making Sure Your Marketing Pays Off
R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers.