Confused about the difference between a landing page and a website page? You’re not alone! Many people mistakenly use these terms interchangeably, but in reality, they are two distinct components...
Inbound Marketing Definitions
Marketers rely on Search Engine Optimization (SEO) to increase the visibility of their websites and grow their audiences. The higher a web page ranks on a search engine like Google,...
HubSpot email marketing can help accelerate inbound marketing strategies by driving more leads and sales. Learn email marketing best practices here.
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
The flywheel is the future, and the funnel is fading into the past.
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.
We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all.
What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.
What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions.