A Digital Agency Blog

I is for INBOUND 2018, the star-studded and event-packed conference in Boston that brings together marketers, advertisers, and other digital professionals for nearly a week of informative sessions. Here, we dive into what makes INBOUND special.  

We're not calling attention to marketing buzzwords so you can add them to your marketing vocabulary, we want to end their flagrant use once and for all. 

What is Yoast SEO? Why is it important for marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. 

What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. 

What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. 

What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. 

URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight. 

T is for "thank you page" in this edition of Raka's inbound marketing definitions. What are thank you pages? Why do you need them? Read on, friends. 

What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary. 

R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers. 

A qualified lead is a prospect who matches a certain portion of your company's ideal customer profile based on characteristics and actions.  

A page view is a single instance of a web page being loaded. Page views are one of the most commonly tracked metrics in digital marketing.