A qualified lead is a prospect who matches a certain portion of your company's ideal customer profile based on characteristics and actions.
Inbound Marketing Definitions
A page view is a single instance of a web page being loaded. Page views are one of the most commonly tracked metrics in digital marketing.
What's an inbound marketing content offer? And how do you use it? Find out here.
In the world of inbound marketing, lead nurturing is the process of engaging your audience with relevant information at each stage of the buyer's journey.
Mobile optimization is any action taken to improve the experience of visitors to your site from mobile devices, which is pretty much everyone now so listen up.
L is for landing page: A critical point in the buyer's journey and one of the most effective inbound marketing tools in your arsenal.
Keywords are the building blocks of a good SEO strategy. Much like building blocks, however, you have to use them correctly.
The inbound methodology is a way of marketing that focuses on creating content to naturally bring potential customers to your company, product, or service.
H is for H Tags, those helpful HTML organizers that are valuable for inbound marketers because they tell both readers and search engines what your content is all about.
G is for Grading, a vital way for inbound marketers to organize their leads for sales and marketing efforts.
Forms are the best way to get a website visitor to give you valuable information, and that's why F is for Forms in Raka's inbound marketing dictionary.