URLs are the foundations of your webpages and can help them rank in search. That's right, there's a type of SEO called on-page optimization that focuses only on webpages and their HTML elements. This is where your URLs can pull some weight.
Inbound Marketing Definitions
T is for "thank you page" in this edition of Raka's inbound marketing definitions. What are thank you pages? Why do you need them? Read on, friends.
R is for Return on Investment (ROI) in this edition of Raka's Inbound Marketing Definitions. Find out what ROI is and why it's important to marketers.
A qualified lead is a prospect who matches a certain portion of your company's ideal customer profile based on characteristics and actions.
A page view is a single instance of a web page being loaded. Page views are one of the most commonly tracked metrics in digital marketing.
What's an inbound marketing content offer? And how do you use it? Find out here.
In the world of inbound marketing, lead nurturing is the process of engaging your audience with relevant information at each stage of the buyer's journey.
Mobile optimization is any action taken to improve the experience of visitors to your site from mobile devices, which is pretty much everyone now so listen up.
L is for landing page: A critical point in the buyer's journey and one of the most effective inbound marketing tools in your arsenal.
Keywords are the building blocks of a good SEO strategy. Much like building blocks, however, you have to use them correctly.
The inbound methodology is a way of marketing that focuses on creating content to naturally bring potential customers to your company, product, or service.