The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.
If you're looking to get a head start on being a better marketer in 2017 (and who isn't?), these five to-dos will be just what you need.
Whether you're building a new marketing strategy or optimizing a current one, here are the five Google Analytics reports you need for your digital marketing strategy (yep, only five!).