The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.
A Digital Agency Blog
How to Explain Digital Advertising Results To Your Boss
A list of the most important digital advertising metrics and concepts you’ll need to help explain advertising to your team
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
Hiring an Inbound Marketing Agency vs. Hiring Employees
Wondering if you should hire a digital agency for your marketing or build an in-house team? Here are five reasons an agency might be the way to go.
Insights From an Inbound Marketing Intern: Acronyms and Ice Cream Sandwiches
As a Raka intern and inbound marketing newbie, I'm here to give you my insights into what it's like to be learning digital marketing from the ground up.