Responsive Website Design to Work Seamlessly on Any Device

UNH Law Case Study

Developing an Online Presence for the UNH School of Law

The University of New Hampshire School of Law is a relatively new entity. It evolved from Franklin Pierce Law School in 2010. School representatives were in the midst of this branding transition when they began working with Raka to create a new website that would serve as the school’s primary marketing tool.

The site would need to be editable through a content management system (CMS) to accommodate the school’s marketing staff. Marketing goals included building a brand as a respected law school option in New England by publishing regular updates to showcase the school’s vibrant community and achievements.

Online Presence Development - UNH Law

Responsive Website Design for Seamless Mobile Optimization

Responsive website development allows the site to display consistently across devices. The responsive user interface design is logical and effective whether visitors interact with it through mobile phones, tablets, laptops, or large desktop displays.

In order to create a consistent user experience for all visitors, Raka determined early on that we needed to plan and build a responsive website that would present a large amount of information to serve the distinct audiences for the school, regardless of what devices they used to access the site. It would also potentially provide the school a website that could be “future-proof” (at least for a while) in that it will work consistently as technology develops and users (particularly college-age prospective students) increasingly shift to mobile devices.

Responsive Design & Development - UNH Law

Branding and Content Management

Presenting a vibrant, respectable brand was crucial for the project, so this responsive site also needed to be designed with classic elements that echoed the UNH parent brand while being flexible enough to accommodate different screen dimensions. The site also features a customized content management system built on the Expression Engine platform. This allows UNH’s relatively small marketing staff to make updates quickly and consistently.

The University of New Hampshire School of Law is now one of the top law schools in the country, and its website serves its current and potential students and faculty as a strong foundation and platform for communication.