Our 6 Favorite Courses to Boost Your Marketing Game
Whether you’re new to marketing or a seasoned veteran looking to sharpen your skills, so many free online marketing training courses are waiting for you. The question is, how do you know which ones will be the most educational or a waste of time? Luckily for you, we’ve created a list of our six favorite marketing lessons so you don’t find yourself staring at your screen saying, ‘Wow, that’s an hour I won’t get back.’
Whether you’re looking for an overview on marketing or something more specific like SEO, we have you covered.
Table of contents
HubSpot Inbound Marketing
Now, we’re not ones to play favorites but let’s just say we’re big fans of the HubSpot Academy. HubSpot’s Inbound Marketing training is the perfect course for anyone starting off in marketing but also great if you need an overall refresher. Throughout the course, you’ll go through the buyer’s journey and understand your customers better. Once you’ve mastered that, the course will show you how to create content for your audience and automate your processes. Weaved throughout are explanations and tips on how to use HubSpot’s entire Marketing Hub toolbox to help you accomplish your goals.
We love this course because it shows you how to put yourself in the shoes of your ideal customer and position yourself as the ideal solution to the problems or questions they have.
There are many different tools to help you gauge how your marketing efforts are performing, but one of our favorites is Google Analytics. If you’re just getting started, they’ve created a training for beginners to help you understand the interface and reports and set up your account based on what matters to you. You’ll get step-by-step instructions about each metric and learn how different filters will let you dig deeper into the data as well. As you learn to analyze your reports, you’ll also learn how to set up goals and track your campaigns. Even if you don’t work directly with analytics, it’s a great course to get a complete picture of how content performs and to understand your audience.
Semrush SEO Fundamentals
Semrush is a marketing tool that enables marketers to build, manage, and measure campaigns across all platforms to improve online visibility. Aside from being a helpful tool for SEO, Semrush offers several courses diving into the subject. Comprised of 31 lessons, the SEO Fundamentals Course is great for both newcomers and experienced professionals. Taught by Greg Gifford, Vice President of SearchLab, he’ll teach you the basics, such as technical SEO, link and on-page signals, and how to optimize your mobile website.
WordPress Intro to Blogging
Thinking of starting a blog about your travel adventures or creating content for your business? If you’ve checked out WordPress, their Intro to Blogging course is full of useful information, from getting started on their site to writing content to engage your audience. Once they’ve shown you the basics, they dig deeper into the added tools that you can use to grow your audience and measure your success, such as your Site Stats page. While this course is designed for beginners, it never hurts to brush up on the basics to ensure that you cover all bases.
On top of that, they also offer training on podcasting and SEO, as well as providing webinars on website building, running an online store, and monetizing your page each month.
LinkedIn Digital Marketing Foundations
Many people know LinkedIn as a networking and hiring platform, but did you know that they have a great learning center? The Digital Marketing Foundations course is a great introduction and overview that covers a wide range of topics in a short amount of time. The course begins with the basics of marketing before diving into more specific topics, such as creating a buyer journey map, developing a marketing strategy, understanding online analytics, and optimizing your website. You’ll be well on your way to becoming a digital marketing pro in just two hours.
HubSpot Social Media Marketing
Social media is an important part of our work as marketers, allowing you to build a community and engage with potential and current customers. Not sure where to get started or what the best practices are? HubSpot’s Social Media Marketing course teaches you how to create an effective social media strategy, expand your audience, and measure your ROI. On top of that, you’ll also learn how to get started with advertising on social media. Once you’re done, you’ll be well on your way toward building brand loyalty and driving awareness about your business.
There’s Always Something New to Learn
With the ever-changing digital landscape in the marketing world, you can never have enough training. Refreshing your ideas or strategies is the best way to ensure you’re growing your business and meeting your goals. After all, these skills take practice, and it never hurts to hear how others might be doing things. And if you’re looking for a strategic partner to help you out, we’re just an email or phone call away.