If you’ve just been through a team restructure, you know the feeling: fewer people, same goals, and a whole lot of “how are we going to pull this off?”
You’re not alone. Many marketing leaders are facing tighter budgets, leaner teams, and the same high expectations. It’s a lot. But with the right plan, it’s possible to stay visible, keep momentum, and build a smarter rhythm that actually works.
Here are some practical ways to keep your marketing engine running when resources are limited.
1. Prioritize your marketing efforts
When your team shrinks, everything can feel urgent. But trying to do it all will burn everyone out fast.
Now’s the time to get really clear on what’s worth your time. What’s tied directly to business goals? What’s driving revenue or customer engagement? Focus there first. Then, give yourself permission to hit pause on the rest.
A quick way to sort it out:
- Must-do: Drives results or supports a critical launch or campaign.
- Nice-to-have: Valuable, but not urgent.
- Let it go: Not worth the effort right now.
It’s not about cutting corners. It’s about getting the most impact from the work you can do.
2. Use marketing automation to support your lean team.
You’re not trying to replace your team with robots. But when you’re short on time and people, automation can seriously help.
Think about the stuff you do over and over again: sending nurture emails, scheduling social posts, pulling reports. If it follows a pattern, there’s probably a way to automate it. Chances are, you already have a tool like HubSpot that can do a lot of the heavy lifting.
With HubSpot, you can:
- Set up email workflows to nurture leads while you sleep
- Score and segment contacts automatically
- Create dashboards that update in real-time
- Schedule and cross-post to social without hopping between platforms
- Trigger internal alerts when someone fills out a form or hits a certain score
The trick is using automation to support your team, not complicate things. We’ve helped lean marketing teams streamline their HubSpot setup to save hours every week and we can help you do the same.
3. Repurpose content for easier marketing wins
Creating new content all the time? Not realistic when your team’s been cut in half.
Instead, dig into your existing content and find ways to reuse it. Update that blog post from last year with fresh stats. Chop up a webinar recording into short clips for LinkedIn. Turn a high-performing guide into a mini email series.
Repurposing content is about being smart with your time and getting more mileage out of the work you’ve already done.
4. Get marketing help from the right partner
You might be used to handling everything in-house, but that’s not always realistic after a restructure. And that’s okay.
Sometimes the best move is to bring in a partner who can help with content, campaigns, strategy, whatever you need most. It doesn’t have to be a huge retainer or a long-term contract. Just someone you can lean on when your internal team is maxed out.
At Raka, we work with lean teams all the time, jumping in where we’re needed and helping keep things moving without adding stress.
5. Keep talking to your team
One of the hardest parts of a restructure is the uncertainty. People are unsure about their roles, the team’s direction, and whether things will ever feel normal again.
The best thing you can do is keep the lines of communication open. Regular check-ins. Clear goals. Quick Slack messages to say “good job” or “need anything?” It all helps.
Tools like Teamwork, Trello, or Asana can help keep everyone on the same page, but even a 15-minute standing meeting on Monday mornings can make a big difference. .
How Raka can help
We know what it’s like to be a small team under big pressure, and we’re built to support you. Whether you need marketing help with strategy, HubSpot, content, or execution, Raka offers flexible support that meets you where you are.
Here are just a few ways we can help:
- Strategy support when you need a fresh perspective
- Content creation to keep blogs, email, and social media going strong
- HubSpot audits and cleanup to eliminate data chaos
We’re not a plug-and-play agency; we’re your partner. We get to know your team, your goals, and your challenges, then roll up our sleeves and help where it matters most.
Need marketing help that’s built for the way you actually work? Let’s talk.
