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High Quality Video Uploads: An Always Up-to-Date Guide

high quality video

 

Have you ever ruined a beautifully crafted video by uploading it at the wrong resolution for your hosting platform? Never again, my friend. Now you have this high quality video upload guide to ensure you get it right every time.

As a follow up to our “Social Media Sizes: An Always Up-to-Date Guide,” we’ve covered all of the big video marketing platforms here. That includes YouTube, Facebook, Instagram, Vimeo, and Wistia, so you’ll never have to look anywhere else to stay up-to-date on what makes for a high quality video again.

The following info is up-to-date as of June 14, 2019.

YouTube | Facebook | Instagram | Vimeo | Wistia

YouTube

Maximum Upload Size: 128GB or 12 hours, whichever is less | 15 minutes for unverified accounts

Minimum audio-visual duration: 33 seconds

File Type: MP4 (Recommended)

Video Codec: H.264

Frame Rate (fps): Videos should be in their native frame rates without resampling.

Aspect Ratio: 4:3 or 16:9

Resolution Standard: You should provide the highest resolution available. A minimum resolution of 1280×720 is recommended for 16:9 and at least 640×480 for 4:3.

Bitrate: no recommended minimum value

Audio File Formats: MP3, PCM, AAC, and FLAC

Audio Bitrate: 64kbps or better

Facebook

File Size: 4GB Max

Video Length: 4 hours Max

File Type: MP4 or MOV (Recommended)

Aspect Ratio: 16:9 (Full Landscape), 9:16 (Full Portrait)

Resolution Standard: Upload the highest resolution video available that meets file size and ratio limits.

Video Codec: H.264 (Recommended)

Frame Rate: fixed/constant, not variable

Bitrate:

  • No limit (files less than 1GB with two pass encoding)
  • 4 mbps for 720p (HD)
  • 8 mbps for 1080p (HD)

Audio Codecs: AAC, 128+ kbps (Recommended)

Instagram

File Size: 4GB Max

File Type: MP4 or MOV (Recommended)

Aspect Ratio: 1.91:1 (maximum), 4:5 (minimum)

Resolution: Upload the highest resolution video available that meets file size and ratio limits.

Video Codec: H.264

Frame Rate: fixed/constant, not variable

Maximum length: 120 seconds

Bitrate:

  • No limit (files less than 1GB with two pass encoding)
  • 4 mbps for 720p (HD)
  • 8 mbps for 1080p (HD)

Audio Codecs: AAC, 128+ kbps (Recommended)

Vimeo

File Size: Dependent on membership

Aspect Ratio: 4:3, 16:9, 17:9, 2:1

Resolution Standard:

  • 8192 × 4320 (8K UHD)
  • 4096 × 2048 (4K Stereoscopic 360*)
  • 4096 × 2048 (4K Monoscopic 360)
  • 4096 × 2160 (DCI 4K UHD)
  • 3840 × 2160 (4K UHD)
  • 2560 × 1440 (2K)
  • 1920 × 1080 (HD)
  • 1280 × 720 (HD)
  • 640 × 480 (SD)
  • 640 × 360 (SD)

*Stereoscopic video should be uploaded with the left and right view stacked on top of each other as 4096 x 1024 (4:1 aspect ratio) for each eye.

Video Codec: H.264, Apple ProRes 422, H.265 (HEVC)

Frame Rate: Videos over 60 fps will be reduced, Constant

Bit Rate: Minimum: 2 mbps (360p) | Maximum: 80 mbps (8K)

Audio: AAC-LC codec | 320 kbit/s data rate | 48 kHz sample rate

Wistia

File Size: 8GB Max

File Type: MP4 (recommended)

Aspect Ratio: Any

Resolution Standard:

  • between 640px and 3840px wide

Video Codec: H.264

Frame Rate: Constant, 15-60 frames per second

Bitrate: 5-7 mbps (recommended)

Audio Codecs: AAC codec | 44.1kHz sample rate | 2-channel Stereo (not surround)

Plan out your video content

Make sure you’re publishing video content that supports your overall inbound marketing strategy by including it in your content calendar. We’ve created this handy-dandy template to help you get started.

Content_Marketing_Calendar_Template

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