How to Create a Social Media Strategy

By Brittany Givens October 13, 2023

In a world where likes, shares, and retweets hold incredible power, having a social media presence is no longer just an option—it’s a necessity. But here’s the truth: simply being present on social media won’t guarantee success. That’s where the magic of a social media strategy comes into play. Think of it as your secret weapon, your roadmap to digital victory! Whether you’re a quirky content creator, a small business owner, or an aspiring influencer, a well-crafted social media strategy is the key to grabbing attention, building a loyal following, and unleashing your true online potential.

1. Choose goals

When creating a social media strategy, one size does not fit all. Your social media aims directly correlate with your business’s overarching objectives, be it brand awareness, lead generation, customer engagement, or improving sales. Instead of chasing likes or follows, you must prioritize establishing meaningful connections with your audience. Setting specific objectives gives you a goalpost to run to. This way, you’re not shooting in the dark but have clear goals to track your progress, thus making your social media strategy more effective and result-oriented.

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2. Know your audience/right platform

Before you dive into creating your social media strategy, it’s important to understand your target audience. All demographics might not spend equal time on every platform. For example, you wouldn’t focus your efforts on marketing on Facebook if your audience is Gen-Z. We all know they live on TikTok. If your audience is older, staying on simpler platforms like Facebook may be best. They definitely won’t be on SnapFace, right, Bill Belichick?

It’s also good to consider your industry when looking at social media platforms, as some will be better suited for you than others. For example, if you’re in the fashion and beauty industry, Instagram might be a great platform to leverage due to its visual nature. In contrast, LinkedIn may be more appropriate if your business is more B2B-focused.

3. Get to know your competition

Understanding what your competition is doing is part of creating an effective social media strategy. This will help you stay ahead of the curve and ensure your content stands out. Take time to monitor competitor activity on different platforms and see their techniques, including hashtags, captions, and visuals. Knowing what works for other businesses in your industry can help you develop ideas for your own content and give you a benchmark to measure yourself against. Moreover, monitoring interactions on a competitor’s posts is essential. It helps you comprehend what strikes a chord with your industry’s audience and identify areas that need enhancement.

Now that you have a good understanding of your competition and have been watching their social media activities, it’s time to uncover the hidden opportunities. Identify the gaps in their strategy and areas where they need to catch up. Do they need to post more frequently? Or does their content lack variety? Whatever the case, these are all potential opportunities to swoop in and do better.

4. Do a social media audit

Once you’ve looked at what’s out there, it’s time to audit your social media presence. This helps you identify what content has been performing well and where there are areas of improvement. If you notice that a particular post has generated more engagement than others, you can focus on crafting similar content that resonates with your followers. If a post has not been performing well, you can adjust your strategy accordingly. A detailed social media audit will help identify any issues or areas of improvement before they impact your overall performance.

5. Create a social media content calendar

With all the pieces in place, it’s time to assemble them and create a content calendar outlining your social media strategy. This calendar should include the type of content you will post, the frequency, and any other relevant information, such as hashtags or links. Additionally, ensure that each post has a clear call-to-action (CTA) so that followers know the expected response. A content calendar will act as a framework to help you stay organized and ensure your social media strategy is effective. Plus, it’s a great way to save time – all you need to do is follow the plan!

6. Create compelling content

Now that you have a content calendar, it’s time to create the content. For this step, it’s important to remember that quality is key – so ensure that each post is compelling and interesting. Try experimenting with different types of content, such as videos, photos, infographics, polls, and quizzes – this will help keep your followers engaged and make your profile stand out. Remember to include relevant hashtags to increase your posts’ visibility and attract more followers. Be consistent and post regularly to keep engagement high. This is one of the most critical aspects of effective social media.

Keeping an eagle eye on the latest social media trends can keep your brand relevant and relatable. Whether it’s the latest viral challenge on TikTok, an impactful hashtag campaign on Twitter, or an emerging Instagram filter, these trends offer a wealth of ideas for your content. Remember, the key lies in adapting these trends to align with your brand voice and objectives, seamlessly integrating them into your overall social media strategy.

7. Track performance and make adjustments

Finally, it’s essential to track the performance of your social media strategy in order to make informed decisions about adjustments. Every so often, take a step back and analyze the overall performance of your posts – this will help you identify any areas for improvement or problems that need addressing. Additionally, look at competitor accounts to see what content is resonating with their followers – this is a great way to get ideas for your own content. With these insights, you can make adjustments to the content calendar and ensure that your social media strategy is always effective.

Ultimately, creating an effective social media strategy requires time, effort and dedication – but it’s all worth it when you start seeing the positive results! Follow the steps above and you’ll be on your way to creating an engaging, successful presence on social media.
Still have some doubts? We happen to be experts! Get in touch with us and we’ll transform your social media strategy for stunning results.

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