How Raka Helped C&J Bus Lines Increase Traffic, Boost Conversions, and Grow Sales

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Background

C&J Bus Lines is a transportation provider delivering first-class service between major cities. The company aims to provide an exceptional travel experience from ticket purchase to destination arrival. Despite strong service and customer loyalty, C&J needed to strengthen its digital presence and marketing performance to better reach current and future travelers in the digital spaces they engage with.

Initially, C&J partnered with Raka to redesign and build a responsive website with an integrated ticketing system. Over time, this evolved into a deeper marketing relationship encompassing lead generation, HubSpot management, inbound campaigns, and ongoing optimization.

The challenge

C&J faced several goals as it aimed to modernize and scale its digital marketing efforts:

  • Improve online visibility and website performance.
  • Increase ridership through digital engagement and conversion.
  • Streamline the ticket-purchase experience.
  • Showcase the brand’s character and exceptional service online.
  • Expand awareness of what sets C&J apart from competitors.
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The solution

Raka implemented a comprehensive strategy to address these challenges, focused on website experience, HubSpot implementation, multimedia, and inbound marketing:

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Website design and UX

Raka built a new responsive website featuring a seamless ticketing process and intuitive navigation that mirrored the ease of using C&J’s actual service. The redesign also highlighted the brand identity and showcased customer stories.
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HubSpot implementation

Raka implemented HubSpot for analytics, tracking, inbound marketing, and customer engagement insights. This allowed C&J and Raka to understand user behavior, improve communication, and refine conversion paths.
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Video and creative

Video content was used strategically to build trust and engagement, including customer testimonials and bus tours that highlighted C&J’s service benefits.
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Inbound and paid campaigns

An integrated inbound strategy combined content marketing, social media, and paid advertising to boost awareness of C&J’s routes and first-class experience, attracting both current and future riders.
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The results

Here are the key year-over-year performance improvements from 2018 to 2019 after Raka’s partnership:

120%

Increase in FAQ pageviews, improving customer support and self-service.

73%

Increase in conversions from NYC-focused bus ad campaigns.

54%

Average increase in overall traffic.

110%

Increase in landing page submissions, reflecting stronger lead capture.

Key takeaways

  • UX drives engagement: Enhancing the website experience made it easier for visitors to explore and convert.
  • Marketing integration matters: Combining HubSpot with targeted campaigns helped C&J better understand and reach its audience.
  • Storytelling strengthens brand: Video and content highlighted C&J’s personality and customer experience, fostering trust and differentiation.

Looking to maximize your marketing ROI and achieve ambitious growth targets?

Contact Raka Creative today to discover how our Hubspot expertise and integrated marketing solutions can help you reach your full potential.
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