How CyberSN Scaled Growth with Smarter Sales and Marketing Alignment
Background
CyberSN is an innovative cybersecurity staffing firm that connects cybersecurity professionals with companies that need them. Beginning in 2019, CyberSN partnered with Raka — a HubSpot partner and digital marketing agency — to implement HubSpot tools and a comprehensive inbound marketing strategy to support ambitious growth goals.
- Documented and built CyberSN’s sales process within the HubSpot deal pipeline.
- Reduced manual data entry for sales reps.
- Onboarded sales teams to HubSpot tools for improved adoption and efficiency.
Inbound marketing strategy
- Developed a strategic content calendar tailored to CyberSN’s core buyer personas.
- Collaborated on writing keyword-rich blog posts optimized for target terms.
Website modernization
- Migrated CyberSN’s website from WordPress to the HubSpot CMS for centralized marketing and sales enablement.
- Improved site structure with clear paths for engagement and conversion.
- Updated service pages with optimized content that answered users’ key questions.
Email marketing improvements
- Designed and built new HubSpot email templates to support segmented campaigns.
- Used automation for tailored nurturing based on lifecycle stages.
- Introduced a monthly newsletter to share expertise and drive ongoing engagement.
Landing page optimization
- Created lead-focused landing pages built with UX best practices and conversion optimization in mind.
- Built workflows to ensure structured follow-up after form submissions.
Content marketing process
- Performed keyword research to identify opportunity areas.
- Collaborated on content planning reflecting buyer needs and topics with high search value.
- Focused on creating content that drives organic search success.
Social media marketing
- Designed social assets and established consistent, on-brand messaging.
- Strengthened CyberSN’s social presence and engagement.
23%
28%
90%
123%
171%
800%
Established operational policies and processes for HubSpot Sales & Marketing use.
- Strategic tool alignment: Centralizing sales and marketing systems within HubSpot created clarity and efficiency for internal teams.
- Content-driven growth: A structured approach to content and SEO drove significant visibility gains.
- Improved conversion paths: UX-designed content, landing pages, and marketing automation together increased lead capture and engagement.
The future
CyberSN’s improvements laid a foundation for continued growth, including:
- Continued refinement of inbound marketing tactics.
- Ongoing optimization of HubSpot processes.
- Expansion of targeted content and conversion strategies.
Raka is one of the best firms I have ever had the pleasure to work with. They are patient, smart, creative, accommodating; and everyone I have met and who has helped me is of high quality. I highly recommend them. You will not be disappointed.
Mark Aiello
CyberSN