Grow Your Business With Digital Advertising
Digital advertising is a booming business with potentially huge impact for brands when used correctly. Google Economic Impact estimates that for every $1 spent on digital advertising, a business will receive $2 in revenue.
Sounds appealing, right?
If your brand is considering implementing or making improvements to existing digital advertising, Raka can create a solution that will fit your needs and help you reach your goals. We use advertising to help your brand reach the right audience at the right time via the following mediums:
- Search advertising (Google Ads and Bing Ads)
- Display advertising (Google Display Network)
- Social advertising, including:
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Pinterest Ads (Promoted Pins)
- Snap Ads
- Programmatic display ads
- Hyperlocal (geo-targeted) ads
- Addressable (programmatic) TV ads
- Mobile ads
- Direct placement ads
- Out-of-home (OOH) ads, including billboards and transit ads
Our custom strategies and experienced media planners can give your business a competitive edge.
Raka can help you:
Educate and empower your audience
We don’t bombard potential customers with your ads. It’s wasteful, it doesn’t yield results, and frankly, it’s annoying. We use research and data to make sure the right ads are getting in front of potential customers where and when they are interested in your product or service. In doing so, we can market more directly to users who are further along in their buyers’ journeys, meaning that we can educate them about your company and product and empower them to become qualified leads along the way.
Increase demand generation
A compelling brand story is vital for connecting your business with your buyer personas. We work with our clients to create custom advertising strategies, often employing a combination of search ads, display creatives, video, and interactive experiences in order to encourage audience engagement. Executing these custom strategies helps clients to drive brand recall and generates demand for more information.
Capitalize on available digital inventory
Raka’s clients advertise on many high-profile placements that they wouldn’t have been able to access without us. We can help get your ads to the top of Google’s product listings, or place your luxury brand in Travel + Leisure, or even get your products in front of the right audiences on social media, increasing the likelihood that audience members become customers.
Evolve creatives and messaging based on expert analysis
We’re constantly testing for ways we can help our clients improve their digital advertising. We look at ad message, creative, colors, calls to action, offers, landing pages, forms, keywords, and audiences to test for efficiency. We are experts at A/B tests, statistical method and interpretation, recall tests, and heat map analysis. You name it, we will find a way to test and improve it.
Reach new audiences and reconnect with existing ones
Interested in using advertising to grow sales? Want to remarket to past website visitors? We can help you do both. Not only can Raka guide you in effectively and efficiently reaching new audiences that may be interested in your product or service, we can also use technology to nurture your existing audiences and re-engage those who haven’t yet contacted you. Remarketing is especially good at appealing to people who aren’t quite ready for sales when they first visit your website. We’ll help you capture their attention and their business.
We’re ready when you are
Whether you still have questions about how digital advertising can help your business or you’re raring to go, we’re here for you. We can even provide you with a complimentary digital advertising consultation. Contact us today! Together, we can develop an advertising strategy that will help you meet your goals.