To be an inbound marketer is to be constantly inundated with information, including an ever-changing list of key terms. Keeping up with the lingo can be tough, but it’s necessary if you want to stay ahead in the dynamic landscape of digital marketing. Enter our Raka Inbound Marketing Definitions, where we give you the skinny on inbound marketing terms and why they’re important. Enjoy!
Technology aimed at automating repetitive tasks and data collection in marketing contexts.
A (hopefully) regularly updated website or webpage, designed to deliver content to a target audience in the form of articles or “posts.”
A link, image, or button designed to get your audience to take a specific, desired action.
The metrics and key information, numbers and otherwise, that you use to determine how effective your marketing efforts really are.
Any marketing in which you utilize email to reach contacts, leads, and clients with messaging.
A way to capture information from a visitor or prospect with the intent of converting them into a lead, this is typically found on your website or a landing page.
The art of assigning numeric or letter grades to marketing leads and prospects in order to rank the most important contacts for marketing campaigns.
H tags are HTML elements used to help organize a page and determine what readers and search engines should care about.
A method of marketing that focuses on creating content to naturally bring potential customers to your company, product, or service.
An object-oriented programming language commonly used to create interactive effects within web browsers and track visitor actions.
The words or phrases your target audience is using to search for information on the internet, a.k.a. the building blocks of SEO.
A page designed for the sole purpose of converting a visitor to the next stage of the buyer’s journey.
Any action taken to improve the experience of visitors to your site from mobile devices.
An action taken for the purpose of bringing a lead further down the sales funnel toward becoming a customer.
Any piece of content put behind a landing page that is given to a lead in exchange for information about themselves.
An instance of an internet user visiting a particular page on a website.
Leads are considered “qualified” when they reach a certain level of engagement with online content and are more likely to respond to being marketed or sold to.
Return on Investment (ROI)
The value attributable to a set of marketing initiatives, divided by the marketing invested for that set of initiatives.
Search Engine Optimization (SEO)
An activity done in the name of improving search engine rankings.
Thank You Page
A webpage users are redirected to after they submit contact information to a form on a landing page.
Uniform Resource Locator (URL)
URL stands for Uniform Resource Locator, which is a protocol for specifying resources on the internet.
Any piece of content that suddenly becomes wildly popular on the internet.
A series of automated actions set in motion by a visitor’s behaviors or contact information.
Extensible Markup Language (XML) is a markup language, much like HTML, that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.
Yoast SEO is a plugin for WordPress that guides the technical optimization of your website content.
A buzzword is a word or phrase that is popular at a particular time or in a particular situation.
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