Resources

From expert guides to ready-to-use checklists, explore our library of digital marketing resources designed to help your brand grow and succeed online.

Digital Marketing for Manufacturers:   A 7-Point Checklist

Digital Marketing for Manufacturers: A 7-Point Checklist

Your website should be your hardest-working salesperson, not a digital brochure. Use this quick checklist to see if your site is built to attract, engage, and convert today's technical buyers.
Buyer Persona Template

Buyer Persona Template

Start creating the right content for the right audience by mapping out your buyer personas with this easy-to-use template. Use it to create a document for your organization and your boss will think you worked super hard to make it look so cool.
Digital Marketing Bundle

Digital Marketing Bundle

Get four of our favorite tools—the Digital Marketing Budget Spreadsheet, the Content Calendar Spreadsheet, and the Content Planning and Buyer Persona templates—in one convenient download.
Digital Advertising Calculator

Digital Advertising Calculator

Craft or update your digital advertising strategy using this handy calculator that helps you calculate return by advertising channel, then get started growing your business with digital advertising.
Digital Advertising Channels Guide

Digital Advertising Channels Guide

Where to start? Digital advertising can be intimidating. With our guide, you’ll learn where to start and how to use digital advertising to grow your brand.
Website Grader

Website Grader

Utilize our free website grader tool to see how your website is performing and learn about improvements you can make to give your business an edge over the competition.
Digital Advertising Guide

Digital Advertising Guide

Learn the basics of digital advertising on Google, Facebook, and Instagram with this comprehensive guide to ad setup and management.
SEO Checklist to Help You Increase Blog Traffic

SEO Checklist to Help You Increase Blog Traffic

Writing a blog is just the start; getting people to find it is the real challenge. Download our free SEO Checklist to make sure every post is optimized to drive traffic.
Style Guide Template

Style Guide Template

A style guide helps ensure consistency for your brand. We’ve created a design and copywriting template that will help you establish best practices and guidelines for all company content.
Best Time to Post to Social Media

Best Time to Post to Social Media

Want to boost engagement and click-throughs? Learn the best times to post to the top social media channels with this hi-res download.
Content Calendar Template

Content Calendar Template

One of the toughest tasks on any marketer’s checklist is getting content organized and out on time. Our content calendar template makes that easy. You like easy, don’t you?
Inbound Marketing 101

Inbound Marketing 101

New to inbound marketing? Start here. This 101 resource breaks down key concepts, common terms, and the fundamentals behind inbound strategy.
How to Ensure Your Content Is Found and Shared Online: SEO White Paper

How to Ensure Your Content Is Found and Shared Online: SEO White Paper

Download our SEO white paper and learn how to choose your best keywords, how to optimize your blog posts, how metadata affects social media, and how to create content search engines love.
Create Your Own Webinar

Create Your Own Webinar

Get everything you need to produce a stunning webinar that will generate leads for your business.
HIPAA Compliance Checklist for HubSpot

HIPAA Compliance Checklist for HubSpot

Using HubSpot to manage patient data or automate outreach? Download our free HIPAA Compliance Checklist to make sure your marketing stays creative and compliant.

Digital Marketing Budget Template

Digital Marketing Budget Template

Not sure where to start with your digital marketing budget? Download our super easy-to-use spreadsheet template that does most of the work for you and start planning your spend.
Script Tipsheet and Storyboard Template

Script Tipsheet and Storyboard Template

Make writing marketing video scripts a breeze with out storyboard template and script tipsheet.
Calculate Your ROI

Calculate Your ROI

See exactly how much your business can benefit from using HubSpot’s sales and marketing tools with our ROI calculator.

Let’s talk about your marketing goals.