Digital Marketing Resources

Free tools for better inbound marketing and advertising.

We believe in sharing the wealth. That’s why we’ve made the tools we use every single day available to you, right here. From templates and spreadsheets to guides and dictionaries, we’ve compiled our most useful inbound marketing and advertising resources to help you master your marketing.

  • Get Found Online White Paper

    How to Ensure Your Content is Found and Shared Online: SEO White Paper

    Download our SEO white paper and learn how to choose your best keywords, how to optimize your blog posts, how metadata affects social media, and how to create content search engines love.

    Get Found Online White Paper
  • Style Guide

    Style Guide Templates

    Style guides help ensure consistency for your brand. We’ve created two templates, one for copy and one for design. These templates will help you establish best practices and guidelines for all company content.

    Download Inbound Marketing Dictionary
  • Digital Advertising Guide

    Digital Advertising Channels Guide

    Where to Start? Digital advertising can be intimidating. With our guide, you’ll learn where to start and how to use digital advertising to grow your brand.

    Download Digital Advertising Guide
  • Buyer Persona Template

    Buyer Persona Template

    Start creating the right content for the right audience by mapping out your buyer personas with this easy-to-use template. Use it to create a document for your organization and your boss will think you worked super hard to make it look so cool.

    Buyer Persona Template
  • Content Calendar

    Content Calendar Template

    One of the toughest tasks on any marketer’s checklist is getting content organized and out on time. Our content calendar template makes that easy. You like easy, don’t you?

    Digital Marketing Budget Template
  • Digital Marketing Budget Template

    Digital Marketing Budget Template

    Not sure where to start with your digital marketing budget? Download our super easy-to-use spreadsheet template that does most of the work for you and start planning your spend.

    Digital Marketing Budget Template
  • Content Planning Template

    Content Planning Template

    Give your buyer personas exactly the content they want, wherever they are in your marketing funnel, with our free content planning template.

    Content Planning Template
  • LinkedIn Company Page Guide

    Guide to Creating the Perfect LinkedIn Company Page

    Is your LinkedIn Company Page up to snuff? This guide walks you through the process of setting up an effective page, with helpful tips straight from the experts at LinkedIn.

    LinkedIn Company Page Guide
  • Best Time to Tweet or Post to Facebook

    Best Time to Tweet or Post to Facebook Infographic

    When should you post that? This high-resolution infographic shows you best times to tweet or post to Facebook if you’re looking for click-throughs.

    Best Time to Tweet or Post to Facebook