Digital Marketing Resources

Free tools for better inbound marketing and advertising.

We believe in sharing the wealth. That’s why we’ve made the tools we use every single day available to you, right here. From templates and spreadsheets to guides and dictionaries, we’ve compiled our most useful inbound marketing and advertising resources to help you master your marketing.

Inbound Marketing Dictionary

Essential Inbound Marketing Definitions

Sure, you know what a blog is, but what about an XML sitemap? Download our inbound marketing definitions as one handy dictionary and prepare to become your team’s master of inbound terms!

Download Inbound Marketing Dictionary
Get Found Online White Paper

How to Ensure Your Content Is Found and Shared Online: SEO White Paper

Download our SEO white paper and learn how to choose your best keywords, how to optimize your blog posts, how metadata affects social media, and how to create content search engines love.

Get Found Online White Paper
Style Guide

Style Guide Templates

Style guides help ensure consistency for your brand. We’ve created two templates, one for copy and one for design. These templates will help you establish best practices and guidelines for all company content.

Download Inbound Marketing Dictionary
Digital Advertising Guide

Digital Advertising Channels Guide

Where to start? Digital advertising can be intimidating. With our guide, you’ll learn where to start and how to use digital advertising to grow your brand.

Download Digital Advertising Guide
Buyer Persona Template

Buyer Persona Template

Start creating the right content for the right audience by mapping out your buyer personas with this easy-to-use template. Use it to create a document for your organization and your boss will think you worked super hard to make it look so cool.

Buyer Persona Template
Content Calendar

Content Calendar Template

One of the toughest tasks on any marketer’s checklist is getting content organized and out on time. Our content calendar template makes that easy. You like easy, don’t you?

Digital Marketing Budget Template
Digital Marketing Budget Template

Digital Marketing Budget Template

Not sure where to start with your digital marketing budget? Download our super easy-to-use spreadsheet template that does most of the work for you and start planning your spend.

Digital Marketing Budget Template