How Raka Helped PlaneSense Lift Organic Traffic, Boost Leads, and Expand Brand Awareness

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Background

PlaneSense is a leading provider of fractional aircraft ownership, offering private flight solutions to its shareholders. Although known for premium service, the company needed to strengthen its digital presence and online lead generation to increase visibility and attract a broader audience of potential fractional owners.

To tackle this, PlaneSense engaged Raka for a comprehensive digital marketing partnership that included digital advertising management, content strategy, website design and development, HubSpot management, SEO, and video production.

The challenge

PlaneSense wanted to grow its brand reach and turn online visibility into measurable business outcomes. Its main focus areas were:

  • Increase organic website traffic and search visibility.
  • Drive more qualified leads from organic and paid channels.
  • Improve website performance and UX to maximize engagement.
  • Communicate the value of fractional aircraft ownership clearly and conversion-focused online.

The solution

Raka deployed a multi-layered strategy centered around content, SEO, paid media, and conversion-optimized design:

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Strategic SEO & content

Raka conducted a full website audit and built an SEO-driven content calendar based on high-value keywords relevant to private aviation and fractional ownership. This included frequent blog posts and content refreshes targeted to searcher intent.
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Website design & HubSpot landing pages

A sleek, responsive website design improved user experience for both desktop and mobile visitors. Raka designed high-converting landing pages and integrated them with HubSpot for lead capture and nurturing.
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Paid advertising

Targeted advertising campaigns were developed across key digital platforms to broaden visibility and educate users about the benefits of fractional ownership. Raka also produced HTML5 and video ads to enhance engagement with premium audiences.
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Video creation

To deepen audience understanding of fractional aircraft ownership, Raka produced animated and live-action videos that could be used on the website and across marketing campaigns, including 360° tours of aircraft interiors.

The results

Here’s how PlaneSense’s performance changed year over year after partnering with Raka:

90%

Increase in organic traffic
More visitors found PlaneSense through search engines, significantly expanding brand visibility.

122%

Increase in organic keyword rankings
Keywords the site ranks for increased by 122%, with meaningful growth in top-3 placements.

69%

Increase in branded searches
Brand awareness grew with a large uptick in people actively searching for PlaneSense.

81%

Growth in impressions for “Fractional Ownership” searches
PlaneSense saw a substantial boost in visibility for core service terms.

177%

Increase in leads
Lead generation climbed dramatically, supporting PlaneSense’s sales pipeline and revenue goals.

Key takeaways

  • Holistic digital strategy works. Combining SEO, content, paid media, and conversion optimization drove both visibility and results.
  • UX matters. Modern design and optimized landing pages made it easier for visitors to engage and convert.
  • Content fuels growth. An ongoing content strategy helped PlaneSense attract higher-intent traffic and improve search rankings.

The future

Following the success of these initiatives, PlaneSense is positioned to continue refining its digital ecosystem, exploring further content expansion, automation workflows, and enhanced targeting in advertising to sustain growth and maximize ROI from marketing channels.

Raka has transformed our approach to digital marketing and advertising. We’re consistently impressed with their drive and resourcefulness in helping our business generate higher-quality leads. Their team is knowledgeable, proficient, and has a great sense of humor, to boot. They are truly an ideal partner for our business.

Dave Verani

PlaneSense