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30%
increase in
YouTube
audience
PlaneSense
Increased YouTube audience by over 30% in a single month.
Get discovered on YouTube by focusing as much on the text that accompanies your videos as you do on the video content. Draw viewers in with interesting titles and optimized descriptions. Don't forget an intriguing thumbnail!
104%
increase in
traffic
Bose Ride
Increased traffic to the website from advertising by 104% in six months.
Fine-tune and streamline your advertising efforts by looking at campaign performance, keywords, networks, demographics, and schedule.
18%
increase
in leads
FIRST
Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
50%
email open
rate
Xeros
Achieved email open rates of 50% and higher for lead nurturing workflows targeting the most downloaded content offers.
Personalized emails and smart content help a lead to feel recognized, increasing the likelihood of them becoming a paying customer.
142%
increase in
conversion
rate
Fertility Centers of New England
Increased search ad conversion rate 142% year over year.
The conversion rate is the average number of conversions per ad click.
FIRST
Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.
194%
increase in
conversion
rate
Kennebunk Savings Bank
Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
FIRST
Increased year-over-year leads by almost 10% in less than six months.
Establishing a digital presence and actively engaging with your audience helps to capture and convert leads.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
157%
more traffic
MassAV
By following Raka's content strategy, massAV increased overall website traffic 157% year over year from 2014 to 2017.
A content strategy consists of identifying your buyer personas, creating content for those personas, distributing the content, and analyzing your campaign.
Kennebunk Savings Bank
Researched, drafted, and designed a full guide to first-time homebuying to attract new mortgage leads for a banking client.
Buyer personas can benefit your entire business transaction even beyond inbound marketing. Honest buyer personas improve your sales pitch, your customer service, and your product development.
43%
more leads
Fertility Centers of New England
Increased leads 43% year over year.
Every lead is a potential sale. More leads = more sales!
100%
increase in
social media
traffic
MassAV
By delivering on-brand content to social channels, Raka has increased massAV's social traffic by over 100% year over year (2016-2017).
Social platforms are the perfect avenue for actively interacting with your follows and encouraging content sharing.
45%
increase in
average
monthly
leads
Xeros
Increased the average number of web leads brought in each month by 45% over two years.
Website visitors who convert on a form are considered leads, and are more qualified than leads from purchased lists or cold calling because they've engaged with your brand.
279%
more
pageviews
Sentient
Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
44%
of leads
became
customers
Relyco
Lead nurturing efforts saw 44% of contacts turn into customers in a year.
Leads are considered "qualified" when they reach a certain level of engagement with online content and are more likely to respond to being marketed or sold to.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
50%
increase
in organic
traffic
massAV
With a comprehensive, yearlong effort to optimize the website for core terms, Raka was able to increase 2017 organic traffic by over 50%.
SEO is about finding balance in combining keywords with concepts. Start with a concept and focus in on a long-tail keyword rather than the other way around.
35%
more blog
traffic
Xeros
Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
2.5
million
impressions
FIRST
Created 2.5 million more impressions over two months.
An impression is recorded whenever a link URL appears in the search results pages for a user.
62%
increase in
traffic
Puritan
Achieved a 62% increase in organic traffic year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
217%
more traffic
Bose Ride
With a Raka strategy aimed at building brand awareness, Bose Ride achieved a 217% increase in website traffic year over year.
Consistency = brand recognition and brand recognition = $$$.
340%
more users
Sentient
Achieved a 340% increase in website users over four months.
When you visit a website for the first time, a User ID (cookie) is placed on your computer. This helps track how many new users visited your website over a period of time.
The Music Hall
By rethinking how users want to purchase tickets online, we were able to build a modern, easy-to-use website for a local historic theater.
Digital marketing calls for constant evolution. Stay on top of UX trends and incorporate new technology to suit consumer needs.
27%
more leads
Bose Ride
Achieved a 27% increase in leads from organic traffic year over year by building targeted content campaigns.
Use buyer personas—semi-fictional representations of your ideal customer based on market research and what you already know about your existing customers—to create targeted content.
298%
increase in
new contacts
Puritan
Achieved a 298% increase in new contacts from organic traffic year over year.
Lead generation starts when a website visitor clicks on a call-to-action (CTA) on your website that sends them to a landing page. They complete a form that collects their contact information and they are considered a lead and added to your contact database.
Xeros
Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.
Global Aquaculture Alliance
Created a gorgeous website that allows for frequent content updates, which the client needs to keep audiences educated.
Keeping active with frequent—if not daily—updates is integral to the efficacy of your marketing strategy. Updating your customers will drive engagement, stimulate conversation, and allow you to connect with your audience.
3.6
million
impressions
Fertility Centers of New England
Created 3.6 million more impressions year over year.
Impressions are the number of times your content is displayed in search engine results.
Torchlight
Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
