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406%
more leads
PlaneSense
Increased search advertising leads 406% year over year.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
340%
more users
Sentient
Achieved a 340% increase in website users over four months.
When you visit a website for the first time, a User ID (cookie) is placed on your computer. This helps track how many new users visited your website over a period of time.
279%
more
pageviews
Sentient
Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
134%
increase
in leads
PlaneSense
Increased overall leads 134% year over year.
A sales lead is a potential sales contact that expresses an interest in your goods or services.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
30%
increase in
YouTube
audience
PlaneSense
Increased YouTube audience by over 30% in a single month.
Get discovered on YouTube by focusing as much on the text that accompanies your videos as you do on the video content. Draw viewers in with interesting titles and optimized descriptions. Don't forget an intriguing thumbnail!
Torchlight
Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
62%
increase in
traffic
Puritan
Achieved a 62% increase in organic traffic year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
218%
increase in
email
subscriptions
Puritan
Increased email subscribers 218% year over year.
Use email marketing to take advantage of targeted messaging and personalization in nurturing leads.
PlaneSense
Raka achieved an immediate 30% increase in pages per session and 26% increase in pageviews with the launch of a new website.
Page views are one the most common KPIs (key performance indicators) that marketers track to determine the number of times specific website pages were viewed. They are a particularly useful metric when looking at traffic to individual website pages.
DWC
Designed sleek, modern email, landing page, and thank you page templates that are customizable for the company's various industry events.
Landing pages and thank you pages help with lead generation and reinforcing the value of your brand.
50%
increase
in organic
traffic
massAV
With a comprehensive, yearlong effort to optimize the website for core terms, Raka was able to increase 2017 organic traffic by over 50%.
SEO is about finding balance in combining keywords with concepts. Start with a concept and focus in on a long-tail keyword rather than the other way around.
FIRST
Increased year-over-year leads by almost 10% in less than six months.
Establishing a digital presence and actively engaging with your audience helps to capture and convert leads.
169%
increase in
impressions
FIRST
Increased search impressions 169% over six months.
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.
PlaneSense
Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
108%
increase
in leads
PlaneSense
Increased leads from display ads 108% year over year.
Display ads are responsible for creating valuable brand impressions that help to drive more searches.
Schlotterbeck & Foss
Designed and developed a website that captures the brand's balance of rich tradition and evolving sophistication.
The website design and development process consists of five steps: discover, plan, create, measure, and evolve—all of which help us to create a custom website just for you.
26%
increase
in CTR
PlaneSense
Increased click-through rate on digital ads 26% year over year.
A high click-through rate indicates that people find your ads useful and relevant.
Upton & Hatfield
Gave a historic legal brand in NH new life by introducing modern colors that now extend to all branded assets—including their website.
Color alone increases brand recognition by up to 80 percent.
The Music Hall
By rethinking how users want to purchase tickets online, we were able to build a modern, easy-to-use website for a local historic theater.
Digital marketing calls for constant evolution. Stay on top of UX trends and incorporate new technology to suit consumer needs.
54%
increase in
traffic
FIRST
Increased traffic from online advertising 54% over 4 months.
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
13%
decrease
in CPL
Fertility Centers of New England
Decreased cost per lead for search advertising 13% year over year.
Knowing your cost per lead (CPL) helps set your sales goals and advertising budget. To calculate CPL, divide the total advertising dollars spent by the number of leads that came in.
100%
increase in
social media
traffic
MassAV
By delivering on-brand content to social channels, Raka has increased massAV's social traffic by over 100% year over year (2016-2017).
Social platforms are the perfect avenue for actively interacting with your follows and encouraging content sharing.
356%
more sessions
Sentient
Achieved a 356% increase in website sessions over four months.
A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
MassAV
Raka's responsive design brought fresh life to massAV's online presence and brand, bringing their website firmly into a mobile era.
Mobile optimizations includes updating site design, structure, page speed, and more to ensure mobile users have a quality experience.
55%
increase
in CTR
Fertility Centers of New England
Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
3.6
million
impressions
Fertility Centers of New England
Created 3.6 million more impressions year over year.
Impressions are the number of times your content is displayed in search engine results.
11%
increase in
conversion
rate
PlaneSense
Increased conversion rate for digital ads 11% year over year.
A conversion rate is calculated by taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period.
203%
increase in
social media
traffic
DWC
Increased sessions from social media 203% year over year.
Social media is a channel where you can tell your brand's story and connect with your customers, supporters, and even critics.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
