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18%
increase
in leads
FIRST
Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
43%
more leads
Fertility Centers of New England
Increased leads 43% year over year.
Every lead is a potential sale. More leads = more sales!
FIRST
Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.
194%
increase in
conversion
rate
Kennebunk Savings Bank
Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
356%
more sessions
Sentient
Achieved a 356% increase in website sessions over four months.
A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Torchlight
Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
184%
more revenue
Coolcore
Digital advertising led to a 184% increase in revenue.
Your return on investment (ROI) tells you what you get back for the time, resources, and money you put in. As an equation, it often looks like this: (Sales Growth – Marketing Investment) / Marketing Investment = ROI
C&J Bus Lines
Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
DWC
Designed sleek, modern email, landing page, and thank you page templates that are customizable for the company's various industry events.
Landing pages and thank you pages help with lead generation and reinforcing the value of your brand.
Promocentric
Created automated workflows to score and assign leads, streamlining the marketing and sales process.
Automation aims to remove the manual work from repetitive tasks and data collection in marketing contexts, making marketing efforts more efficient and targeted.
35%
more blog
traffic
Xeros
Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
1,124%
increase in
leads
Fertility Centers of New England
Increased Facebook leads 1,124% year over year.
Facebook advertising provides a large audience and in-depth targeting that any client can take advantage of.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
169%
increase in
impressions
FIRST
Increased search impressions 169% over six months.
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.
95%
more leads
Kennebunk Savings Bank
Increased leads from search advertising 95% over four months.
SEO increases your site’s search ranking for content using keywords. When potential customers search for those keywords, they find your content in the search results and follow those links back to your site, creating organic traffic and leads.
50%
email
open rate
FIRST
Achieved email open rates of 50% and higher for marketing and fundraising emails.
Email open and click rates are two of the most important metrics in email marketing.
27%
increase in
impressions
Kennebunk Savings Bank
In four months, we were able to increase search impressions by 27%.
Search impressions are how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site.
54%
increase in
traffic
FIRST
Increased traffic from online advertising 54% over 4 months.
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
279%
more
pageviews
Sentient
Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
2.5
million
impressions
FIRST
Created 2.5 million more impressions over two months.
An impression is recorded whenever a link URL appears in the search results pages for a user.
138%
increase
in sales
Coolcore
138% increase in sales for an athletic wear company.
Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent.
104%
increase in
traffic
Bose Ride
Increased traffic to the website from advertising by 104% in six months.
Fine-tune and streamline your advertising efforts by looking at campaign performance, keywords, networks, demographics, and schedule.
PlaneSense
Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
26%
increase
in CTR
PlaneSense
Increased click-through rate on digital ads 26% year over year.
A high click-through rate indicates that people find your ads useful and relevant.
3.6
million
impressions
Fertility Centers of New England
Created 3.6 million more impressions year over year.
Impressions are the number of times your content is displayed in search engine results.
55%
increase
in CTR
Fertility Centers of New England
Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
320%
increase in
traffic
FIRST
Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
13%
decrease
in CPL
Fertility Centers of New England
Decreased cost per lead for search advertising 13% year over year.
Knowing your cost per lead (CPL) helps set your sales goals and advertising budget. To calculate CPL, divide the total advertising dollars spent by the number of leads that came in.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
Xeros
Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.