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157%
more traffic
MassAV
By following Raka's content strategy, massAV increased overall website traffic 157% year over year from 2014 to 2017.
A content strategy consists of identifying your buyer personas, creating content for those personas, distributing the content, and analyzing your campaign.
45%
increase in
average
monthly
leads
Xeros
Increased the average number of web leads brought in each month by 45% over two years.
Website visitors who convert on a form are considered leads, and are more qualified than leads from purchased lists or cold calling because they've engaged with your brand.
Fertility Centers of New England
Decreased Facebook cost per lead 86% year over year.
The cost-per-lead (CPL) is critical in determining whether you are losing or making money with Facebook ads.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
55%
increase
in CTR
Fertility Centers of New England
Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
C&J Bus Lines
Automated a highly manual email process, allowing for time savings for a small marketing team.
The ability to automate has standardized some of the best practices for marketers, making those best practices easier to execute on.
279%
more
pageviews
Sentient
Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
Global Aquaculture Alliance
Created a gorgeous website that allows for frequent content updates, which the client needs to keep audiences educated.
Keeping active with frequent—if not daily—updates is integral to the efficacy of your marketing strategy. Updating your customers will drive engagement, stimulate conversation, and allow you to connect with your audience.
320%
increase in
traffic
FIRST
Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
FIRST
Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.
Kennebunk Savings Bank
Designed a new, modern website to give a well-established local bank a fresh new appeal.
A good website is the cornerstone of your online marketing efforts.
Torchlight
Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
Schlotterbeck & Foss
Designed and developed a website that captures the brand's balance of rich tradition and evolving sophistication.
The website design and development process consists of five steps: discover, plan, create, measure, and evolve—all of which help us to create a custom website just for you.
134%
increase
in leads
PlaneSense
Increased overall leads 134% year over year.
A sales lead is a potential sales contact that expresses an interest in your goods or services.
184%
more revenue
Coolcore
Digital advertising led to a 184% increase in revenue.
Your return on investment (ROI) tells you what you get back for the time, resources, and money you put in. As an equation, it often looks like this: (Sales Growth – Marketing Investment) / Marketing Investment = ROI
C&J Bus Lines
Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
18%
increase
in leads
FIRST
Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
218%
increase in
email
subscriptions
Puritan
Increased email subscribers 218% year over year.
Use email marketing to take advantage of targeted messaging and personalization in nurturing leads.
29%
more traffic
Fertility Centers of New England
Increased traffic 29% year over year.
Website traffic growth is a marketing metric that measures the increase or decrease in visitors to your site typically either month-over-month or year-over-year.
1,124%
increase in
leads
Fertility Centers of New England
Increased Facebook leads 1,124% year over year.
Facebook advertising provides a large audience and in-depth targeting that any client can take advantage of.
167%
increase in
clicks
Kennebunk Savings Bank
During a seasonal campaign, display clicks were increased by 167% over four months.
Every part of a campaign—content offers, blog posts, emails, and social media posts—should work in harmony to drive leads and win over your customers.
198%
increase
in traffic
Coolcore
Achieved a 198% increase in traffic from search ads.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
35%
more blog
traffic
Xeros
Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
49%
increase in
organic traffic
Bose Ride
Increased organic traffic to the Bose Ride site by 49% year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
Xeros
Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.
PlaneSense
Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
356%
more sessions
Sentient
Achieved a 356% increase in website sessions over four months.
A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
27%
more leads
Bose Ride
Achieved a 27% increase in leads from organic traffic year over year by building targeted content campaigns.
Use buyer personas—semi-fictional representations of your ideal customer based on market research and what you already know about your existing customers—to create targeted content.
194%
increase in
conversion
rate
Kennebunk Savings Bank
Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.