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169%
increase in
impressions
FIRST
Increased search impressions 169% over six months.
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
43%
more leads
Fertility Centers of New England
Increased leads 43% year over year.
Every lead is a potential sale. More leads = more sales!
108%
increase
in leads
PlaneSense
Increased leads from display ads 108% year over year.
Display ads are responsible for creating valuable brand impressions that help to drive more searches.
2.5
million
impressions
FIRST
Created 2.5 million more impressions over two months.
An impression is recorded whenever a link URL appears in the search results pages for a user.
62%
increase in
traffic
Puritan
Achieved a 62% increase in organic traffic year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
340%
more users
Sentient
Achieved a 340% increase in website users over four months.
When you visit a website for the first time, a User ID (cookie) is placed on your computer. This helps track how many new users visited your website over a period of time.
55%
increase
in CTR
Fertility Centers of New England
Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
C&J Bus Lines
Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
FIRST
Increased year-over-year leads by almost 10% in less than six months.
Establishing a digital presence and actively engaging with your audience helps to capture and convert leads.
C&J Bus Lines
Automated a highly manual email process, allowing for time savings for a small marketing team.
The ability to automate has standardized some of the best practices for marketers, making those best practices easier to execute on.
1,124%
increase in
leads
Fertility Centers of New England
Increased Facebook leads 1,124% year over year.
Facebook advertising provides a large audience and in-depth targeting that any client can take advantage of.
30%
increase in
YouTube
audience
PlaneSense
Increased YouTube audience by over 30% in a single month.
Get discovered on YouTube by focusing as much on the text that accompanies your videos as you do on the video content. Draw viewers in with interesting titles and optimized descriptions. Don't forget an intriguing thumbnail!
45%
increase in
average
monthly
leads
Xeros
Increased the average number of web leads brought in each month by 45% over two years.
Website visitors who convert on a form are considered leads, and are more qualified than leads from purchased lists or cold calling because they've engaged with your brand.
Promocentric
Created automated workflows to score and assign leads, streamlining the marketing and sales process.
Automation aims to remove the manual work from repetitive tasks and data collection in marketing contexts, making marketing efforts more efficient and targeted.
The Music Hall
By rethinking how users want to purchase tickets online, we were able to build a modern, easy-to-use website for a local historic theater.
Digital marketing calls for constant evolution. Stay on top of UX trends and incorporate new technology to suit consumer needs.
Kennebunk Savings Bank
Researched, drafted, and designed a full guide to first-time homebuying to attract new mortgage leads for a banking client.
Buyer personas can benefit your entire business transaction even beyond inbound marketing. Honest buyer personas improve your sales pitch, your customer service, and your product development.
134%
increase
in leads
PlaneSense
Increased overall leads 134% year over year.
A sales lead is a potential sales contact that expresses an interest in your goods or services.
198%
increase
in traffic
Coolcore
Achieved a 198% increase in traffic from search ads.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
Xeros
After an SEO audit and numerous site improvements, Xeros began ranking on the first page of search results for several key terms.
SEO audits examine the search optimization of each page in a website and allow us to pinpoint and fix problem areas.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
18%
increase
in leads
FIRST
Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
142%
increase in
conversion
rate
Fertility Centers of New England
Increased search ad conversion rate 142% year over year.
The conversion rate is the average number of conversions per ad click.
>200%
increase in
social media
followers
Bose Ride
Increased number of Facebook fans by 236% and Twitter followers by 214% year over year.
Social media marketing is an important piece of a strong inbound marketing strategy.
44%
of leads
became
customers
Relyco
Lead nurturing efforts saw 44% of contacts turn into customers in a year.
Leads are considered "qualified" when they reach a certain level of engagement with online content and are more likely to respond to being marketed or sold to.
27%
increase in
impressions
Kennebunk Savings Bank
In four months, we were able to increase search impressions by 27%.
Search impressions are how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site.
Fertility Centers of New England
Decreased Facebook cost per lead 86% year over year.
The cost-per-lead (CPL) is critical in determining whether you are losing or making money with Facebook ads.
50%
email open
rate
Xeros
Achieved email open rates of 50% and higher for lead nurturing workflows targeting the most downloaded content offers.
Personalized emails and smart content help a lead to feel recognized, increasing the likelihood of them becoming a paying customer.
13%
decrease
in CPL
Fertility Centers of New England
Decreased cost per lead for search advertising 13% year over year.
Knowing your cost per lead (CPL) helps set your sales goals and advertising budget. To calculate CPL, divide the total advertising dollars spent by the number of leads that came in.
FIRST
Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.