Results That Matter to You

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Content, SEO

157%
more traffic

MassAV By following Raka's content strategy, massAV increased overall website traffic 157% year over year from 2014 to 2017.
A content strategy consists of identifying your buyer personas, creating content for those personas, distributing the content, and analyzing your campaign.
Content, Lead Generation

45%
increase in
average
monthly
leads

Xeros Increased the average number of web leads brought in each month by 45% over two years.
Website visitors who convert on a form are considered leads, and are more qualified than leads from purchased lists or cold calling because they've engaged with your brand.
Advertising
Fertility Centers of New England Decreased Facebook cost per lead 86% year over year.
The cost-per-lead (CPL) is critical in determining whether you are losing or making money with Facebook ads.
Design, Dev
Bose Ride Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
Advertising

55%
increase
in CTR

Fertility Centers of New England Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
Automation
C&J Bus Lines Automated a highly manual email process, allowing for time savings for a small marketing team.
The ability to automate has standardized some of the best practices for marketers, making those best practices easier to execute on.
Branding, Content, SEO

279%
more
pageviews

Sentient Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
Branding, Content, Design, SEO
Global Aquaculture Alliance Created a gorgeous website that allows for frequent content updates, which the client needs to keep audiences educated.
Keeping active with frequent—if not daily—updates is integral to the efficacy of your marketing strategy. Updating your customers will drive engagement, stimulate conversation, and allow you to connect with your audience.
Advertising

320%
increase in
traffic

FIRST Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
Automation, Email Marketing, Lead Generation
FIRST Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.
Design, Dev, UX
Kennebunk Savings Bank Designed a new, modern website to give a well-established local bank a fresh new appeal.
A good website is the cornerstone of your online marketing efforts.
Automation
Torchlight Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
Branding, Design, Dev
Schlotterbeck & Foss Designed and developed a website that captures the brand's balance of rich tradition and evolving sophistication.
The website design and development process consists of five steps: discover, plan, create, measure, and evolve—all of which help us to create a custom website just for you.
Advertising

134%
increase
in leads

PlaneSense Increased overall leads 134% year over year.
A sales lead is a potential sales contact that expresses an interest in your goods or services.
Advertising

184%
more revenue

Coolcore Digital advertising led to a 184% increase in revenue.
Your return on investment (ROI) tells you what you get back for the time, resources, and money you put in. As an equation, it often looks like this: (Sales Growth – Marketing Investment) / Marketing Investment = ROI
Design, Dev, UX
C&J Bus Lines Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
Advertising, Lead Generation

18%
increase
in leads

FIRST Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Email Marketing

218%
increase in
email
subscriptions

Puritan Increased email subscribers 218% year over year.
Use email marketing to take advantage of targeted messaging and personalization in nurturing leads.
Advertising

29%
more traffic

Fertility Centers of New England Increased traffic 29% year over year.
Website traffic growth is a marketing metric that measures the increase or decrease in visitors to your site typically either month-over-month or year-over-year.
Advertising

1,124%
increase in
leads

Fertility Centers of New England Increased Facebook leads 1,124% year over year.
Facebook advertising provides a large audience and in-depth targeting that any client can take advantage of.
Advertising

167%
increase in
clicks

Kennebunk Savings Bank During a seasonal campaign, display clicks were increased by 167% over four months.
Every part of a campaign—content offers, blog posts, emails, and social media posts—should work in harmony to drive leads and win over your customers.
Advertising

198%
increase
in traffic

Coolcore Achieved a 198% increase in traffic from search ads.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
Content, SEO

35%
more blog
traffic

Xeros Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
Advertising

84%
increase
in CTR

FIRST Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
Content, SEO

49%
increase in
organic traffic

Bose Ride Increased organic traffic to the Bose Ride site by 49% year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
Automation
Xeros Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.
Design, Dev, Lead Generation, UX
PlaneSense Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
Branding, Content, SEO

356%
more sessions

Sentient Achieved a 356% increase in website sessions over four months.
A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Content, Lead Generation

27%
more leads

Bose Ride Achieved a 27% increase in leads from organic traffic year over year by building targeted content campaigns.
Use buyer personas—semi-fictional representations of your ideal customer based on market research and what you already know about your existing customers—to create targeted content.
Advertising

194%
increase in
conversion
rate

Kennebunk Savings Bank Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.