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C&J Bus Lines
Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
198%
increase
in traffic
Coolcore
Achieved a 198% increase in traffic from search ads.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
108%
increase
in leads
PlaneSense
Increased leads from display ads 108% year over year.
Display ads are responsible for creating valuable brand impressions that help to drive more searches.
386%
more leads
Kennebunk Savings Bank
Achieved a 386% growth in leads from display ads in four months.
Digital advertising is meant to supplement other marketing efforts, boosting your presence in search, increasing your reach on social media, and growing your audience via display ads.
Upton & Hatfield
Gave a historic legal brand in NH new life by introducing modern colors that now extend to all branded assets—including their website.
Color alone increases brand recognition by up to 80 percent.
Xeros
After an SEO audit and numerous site improvements, Xeros began ranking on the first page of search results for several key terms.
SEO audits examine the search optimization of each page in a website and allow us to pinpoint and fix problem areas.
298%
increase in
new contacts
Puritan
Achieved a 298% increase in new contacts from organic traffic year over year.
Lead generation starts when a website visitor clicks on a call-to-action (CTA) on your website that sends them to a landing page. They complete a form that collects their contact information and they are considered a lead and added to your contact database.
169%
increase in
impressions
FIRST
Increased search impressions 169% over six months.
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.
49%
increase in
organic traffic
Bose Ride
Increased organic traffic to the Bose Ride site by 49% year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
50%
email open
rate
Xeros
Achieved email open rates of 50% and higher for lead nurturing workflows targeting the most downloaded content offers.
Personalized emails and smart content help a lead to feel recognized, increasing the likelihood of them becoming a paying customer.
FIRST
Increased year-over-year leads by almost 10% in less than six months.
Establishing a digital presence and actively engaging with your audience helps to capture and convert leads.
Global Aquaculture Alliance
Created a gorgeous website that allows for frequent content updates, which the client needs to keep audiences educated.
Keeping active with frequent—if not daily—updates is integral to the efficacy of your marketing strategy. Updating your customers will drive engagement, stimulate conversation, and allow you to connect with your audience.
320%
increase in
traffic
FIRST
Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
Promocentric
Created automated workflows to score and assign leads, streamlining the marketing and sales process.
Automation aims to remove the manual work from repetitive tasks and data collection in marketing contexts, making marketing efforts more efficient and targeted.
Schlotterbeck & Foss
Designed and developed a website that captures the brand's balance of rich tradition and evolving sophistication.
The website design and development process consists of five steps: discover, plan, create, measure, and evolve—all of which help us to create a custom website just for you.
27%
increase in
impressions
Kennebunk Savings Bank
In four months, we were able to increase search impressions by 27%.
Search impressions are how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site.
2.5
million
impressions
FIRST
Created 2.5 million more impressions over two months.
An impression is recorded whenever a link URL appears in the search results pages for a user.
218%
increase in
email
subscriptions
Puritan
Increased email subscribers 218% year over year.
Use email marketing to take advantage of targeted messaging and personalization in nurturing leads.
The Music Hall
By rethinking how users want to purchase tickets online, we were able to build a modern, easy-to-use website for a local historic theater.
Digital marketing calls for constant evolution. Stay on top of UX trends and incorporate new technology to suit consumer needs.
55%
increase
in CTR
Fertility Centers of New England
Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
26%
increase
in CTR
PlaneSense
Increased click-through rate on digital ads 26% year over year.
A high click-through rate indicates that people find your ads useful and relevant.
Fertility Centers of New England
Decreased Facebook cost per lead 86% year over year.
The cost-per-lead (CPL) is critical in determining whether you are losing or making money with Facebook ads.
PlaneSense
Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
35%
more blog
traffic
Xeros
Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
13%
decrease
in CPL
Fertility Centers of New England
Decreased cost per lead for search advertising 13% year over year.
Knowing your cost per lead (CPL) helps set your sales goals and advertising budget. To calculate CPL, divide the total advertising dollars spent by the number of leads that came in.
>200%
increase in
social media
followers
Bose Ride
Increased number of Facebook fans by 236% and Twitter followers by 214% year over year.
Social media marketing is an important piece of a strong inbound marketing strategy.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
62%
increase in
traffic
Puritan
Achieved a 62% increase in organic traffic year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
18%
increase
in leads
FIRST
Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Bose Ride
Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
