Results That Matter to You

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Advertising, Lead Generation

18%
increase
in leads

FIRST Increased leads from paid campaigns 18% over four months.
A campaign is a set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.
Advertising

43%
more leads

Fertility Centers of New England Increased leads 43% year over year.
Every lead is a potential sale. More leads = more sales!
Automation, Email Marketing, Lead Generation
FIRST Created automated email responses for new leads based on specific program interest to increase top-of-the-funnel engagement.
The inbound marketing methodology consists of four stages: attract, convert, close, and delight. Inbound marketing works to draw potential customers to you by providing them with the answers and solutions they’re searching for at every stage of their buyer’s journey.
Advertising

194%
increase in
conversion
rate

Kennebunk Savings Bank Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
Branding, Content, SEO

356%
more sessions

Sentient Achieved a 356% increase in website sessions over four months.
A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Automation
Torchlight Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
Advertising

184%
more revenue

Coolcore Digital advertising led to a 184% increase in revenue.
Your return on investment (ROI) tells you what you get back for the time, resources, and money you put in. As an equation, it often looks like this: (Sales Growth – Marketing Investment) / Marketing Investment = ROI
Design, Dev, UX
C&J Bus Lines Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
Design, Email Marketing
DWC Designed sleek, modern email, landing page, and thank you page templates that are customizable for the company's various industry events.
Landing pages and thank you pages help with lead generation and reinforcing the value of your brand.
Automation, Lead Generation
Promocentric Created automated workflows to score and assign leads, streamlining the marketing and sales process.
Automation aims to remove the manual work from repetitive tasks and data collection in marketing contexts, making marketing efforts more efficient and targeted.
Content, SEO

35%
more blog
traffic

Xeros Xeros and Raka increased blog traffic by 35% year over year by creating quality content optimized for specific search terms.
The days of keyword stuffing are over. Search engines now value the quality of the content over the quantity of keywords.
Advertising

1,124%
increase in
leads

Fertility Centers of New England Increased Facebook leads 1,124% year over year.
Facebook advertising provides a large audience and in-depth targeting that any client can take advantage of.
Advertising

84%
increase
in CTR

FIRST Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
Advertising

169%
increase in
impressions

FIRST Increased search impressions 169% over six months.
An impression is recorded whenever a link URL appears in the search results pages for a user. When a page from the search results is opened, an impression is recorded for the URL which the search snippet points to.
Advertising

95%
more leads

Kennebunk Savings Bank Increased leads from search advertising 95% over four months.
SEO increases your site’s search ranking for content using keywords. When potential customers search for those keywords, they find your content in the search results and follow those links back to your site, creating organic traffic and leads.
Automation, Email Marketing

50%
email
open rate

FIRST Achieved email open rates of 50% and higher for marketing and fundraising emails.
Email open and click rates are two of the most important metrics in email marketing.
Advertising

27%
increase in
impressions

Kennebunk Savings Bank In four months, we were able to increase search impressions by 27%.
Search impressions are how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site.
Advertising

54%
increase in
traffic

FIRST Increased traffic from online advertising 54% over 4 months.
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
Branding, Content, SEO

279%
more
pageviews

Sentient Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
Advertising

2.5
million
impressions

FIRST Created 2.5 million more impressions over two months.
An impression is recorded whenever a link URL appears in the search results pages for a user.
Advertising

138%
increase
in sales

Coolcore 138% increase in sales for an athletic wear company.
Digital marketing is one of the most popular ways for businesses to try to increase sales. In fact, spending on digital marketing is projected to increase by anywhere from 12-15 percent.
Advertising

104%
increase in
traffic

Bose Ride Increased traffic to the website from advertising by 104% in six months.
Fine-tune and streamline your advertising efforts by looking at campaign performance, keywords, networks, demographics, and schedule.
Design, Dev, Lead Generation, UX
PlaneSense Raka's stylish design brought the brand's website up to luxury brand standards, delivering a more sales-and-marketing friendly presence.
Step #2 of the website design process is setting SMART (specific, measurable, attainable, relevant, time-bound) goals and identifying key performance indicators (KPIs), and using that information to build a full digital marketing and website strategy.
Advertising

26%
increase
in CTR

PlaneSense Increased click-through rate on digital ads 26% year over year.
A high click-through rate indicates that people find your ads useful and relevant.
Advertising

3.6
million
impressions

Fertility Centers of New England Created 3.6 million more impressions year over year.
Impressions are the number of times your content is displayed in search engine results.
Advertising

55%
increase
in CTR

Fertility Centers of New England Increased search ad click-through rate 55% year over year.
Use your CTR to determine which ads are working and which ones are not.
Advertising

320%
increase in
traffic

FIRST Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
Advertising

13%
decrease
in CPL

Fertility Centers of New England Decreased cost per lead for search advertising 13% year over year.
Knowing your cost per lead (CPL) helps set your sales goals and advertising budget. To calculate CPL, divide the total advertising dollars spent by the number of leads that came in.
Design, Dev
Bose Ride Created a unique brand presence for the Bose Ride product with a new website while maintaining the integrity of Bose's strong parent mark.
Establishing brand guidelines is essential to creating a new website that will consistently and effectively represent your brand and messaging.
Automation
Xeros Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.