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Xeros
After an SEO audit and numerous site improvements, Xeros began ranking on the first page of search results for several key terms.
SEO audits examine the search optimization of each page in a website and allow us to pinpoint and fix problem areas.
167%
increase in
clicks
Kennebunk Savings Bank
During a seasonal campaign, display clicks were increased by 167% over four months.
Every part of a campaign—content offers, blog posts, emails, and social media posts—should work in harmony to drive leads and win over your customers.
C&J Bus Lines
Designed and developed a new website, complete with a unique ticket purchasing functionality that made for a much improved user experience.
Tailoring your website to meet the needs of your consumer base is integral to the success of your company.
157%
more traffic
MassAV
By following Raka's content strategy, massAV increased overall website traffic 157% year over year from 2014 to 2017.
A content strategy consists of identifying your buyer personas, creating content for those personas, distributing the content, and analyzing your campaign.
84%
increase
in CTR
FIRST
Increased search click through rate 84% over four months.
Your clickthrough rate (CTR) shows how often people who view your ad end up clicking it. You can use your click through rate to understand how well your images, positioning, and keywords are working.
84%
more leads
Puritan
Achieved an 84% increase in leads from site, year over year.
Lead generation starts when a website visitor clicks on a call-to-action (CTA) on your website that sends them to a landing page. They complete a form that collects their contact information and they are considered a lead and added to your contact database.
386%
more leads
Kennebunk Savings Bank
Achieved a 386% growth in leads from display ads in four months.
Digital advertising is meant to supplement other marketing efforts, boosting your presence in search, increasing your reach on social media, and growing your audience via display ads.
29%
more traffic
Fertility Centers of New England
Increased traffic 29% year over year.
Website traffic growth is a marketing metric that measures the increase or decrease in visitors to your site typically either month-over-month or year-over-year.
54%
increase in
traffic
FIRST
Increased traffic from online advertising 54% over 4 months.
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
Torchlight
Created and set up comprehensive automated lead scoring in HubSpot and Salesforce to set lifecycle stages for all new contacts.
Lead scoring is a points system for your contacts. As your leads take different actions on your website, they accumulate points and their overall score increases as they move further down the sales funnel.
50%
increase
in organic
traffic
massAV
With a comprehensive, yearlong effort to optimize the website for core terms, Raka was able to increase 2017 organic traffic by over 50%.
SEO is about finding balance in combining keywords with concepts. Start with a concept and focus in on a long-tail keyword rather than the other way around.
11%
increase in
conversion
rate
PlaneSense
Increased conversion rate for digital ads 11% year over year.
A conversion rate is calculated by taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period.
Fertility Centers of New England
Decreased Facebook cost per lead 86% year over year.
The cost-per-lead (CPL) is critical in determining whether you are losing or making money with Facebook ads.
43%
more leads
Fertility Centers of New England
Increased leads 43% year over year.
Every lead is a potential sale. More leads = more sales!
30%
increase in
YouTube
audience
PlaneSense
Increased YouTube audience by over 30% in a single month.
Get discovered on YouTube by focusing as much on the text that accompanies your videos as you do on the video content. Draw viewers in with interesting titles and optimized descriptions. Don't forget an intriguing thumbnail!
Kennebunk Savings Bank
Researched, drafted, and designed a full guide to first-time homebuying to attract new mortgage leads for a banking client.
Buyer personas can benefit your entire business transaction even beyond inbound marketing. Honest buyer personas improve your sales pitch, your customer service, and your product development.
49%
increase in
organic traffic
Bose Ride
Increased organic traffic to the Bose Ride site by 49% year over year.
Organic traffic is web traffic that comes from search engines, and tracking it gives us an idea of a website's search optimization.
PlaneSense
Raka achieved an immediate 30% increase in pages per session and 26% increase in pageviews with the launch of a new website.
Page views are one the most common KPIs (key performance indicators) that marketers track to determine the number of times specific website pages were viewed. They are a particularly useful metric when looking at traffic to individual website pages.
142%
increase in
conversion
rate
Fertility Centers of New England
Increased search ad conversion rate 142% year over year.
The conversion rate is the average number of conversions per ad click.
320%
increase in
traffic
FIRST
Increased traffic from text ads 320% over six months.
Text ads are the ads that appear when someone searches for your product or service on Google. It's important to run search ad tests to ensure that you're staying ahead of trends and aren't spending money on outdated efforts.
Xeros
Built manual lead scoring in HubSpot with values for all downloadable assets, and created workflows to set lifecycle stages based on score.
Lead scoring gives you the information you need to know whether a prospect is ready for further lead nurturing, like an email campaign or a call from a sales representative.
50%
email open
rate
Xeros
Achieved email open rates of 50% and higher for lead nurturing workflows targeting the most downloaded content offers.
Personalized emails and smart content help a lead to feel recognized, increasing the likelihood of them becoming a paying customer.
406%
more leads
PlaneSense
Increased search advertising leads 406% year over year.
Search ads are one of the main digital advertising types we recommend to clients. They're what appears at the top of your page when you do a Google search.
194%
increase in
conversion
rate
Kennebunk Savings Bank
Increased ads conversion rate 194% over four months.
Ad conversion rates are calculated by taking the number of conversions and dividing it by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
218%
increase in
email
subscriptions
Puritan
Increased email subscribers 218% year over year.
Use email marketing to take advantage of targeted messaging and personalization in nurturing leads.
Upton & Hatfield
Gave a historic legal brand in NH new life by introducing modern colors that now extend to all branded assets—including their website.
Color alone increases brand recognition by up to 80 percent.
279%
more
pageviews
Sentient
Achieved a 279% increase in pageviews over four months.
Pageviews help marketers to determine what our audiences are interested in, how well our website pages are optimized for search, and what the user behavior trends are.
50%
email
open rate
FIRST
Achieved email open rates of 50% and higher for marketing and fundraising emails.
Email open and click rates are two of the most important metrics in email marketing.
27%
increase in
impressions
Kennebunk Savings Bank
In four months, we were able to increase search impressions by 27%.
Search impressions are how often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site.
Schlotterbeck & Foss
Designed and developed a website that captures the brand's balance of rich tradition and evolving sophistication.
The website design and development process consists of five steps: discover, plan, create, measure, and evolve—all of which help us to create a custom website just for you.
