Display Ad Sizes: An Always-up-to-Date Guide

Display Ad Sizes

If you’re like us, you’re constantly searching for the latest updates from advertising networks to know whether your display ads are within the current acceptable limits. The time you’d save from having all of that in one place would be significant, right?

Fortunately, we’re here for you. We’ll keep pace with the updates so that you don’t have to, and if you find something that’s incorrect, please let us know.

Be sure to check out our other always-up-to-date digital advertising guides to ensure all your social media image sizes are correct, your text ads are the proper length, and your video uploads are high quality!

The last update on this blog post was June 30, 2020.

Google Display Ads

Facebook Ads

Instagram Ads

Twitter

LinkedIn

Pinterest Ads

SnapChat Ads

Display Ads

Image File Type: .jpg or .png
Image File Size: 150MB max

Popular Image Sizes:

  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 300 x 600 – Half-Page Ad
  • 320 x 100 – Large Mobile Banner

Other Supported Sizes:

  • 125 x 125 – Button
  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 180 x 150 – Small Rectangle
  • 468 x 60 – Banner
  • 234 x 60 – Half Banner
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 120 x 240 – Vertical Banner
  • 970 x 90 – Large Leaderboard
  • 970 x 250 – Billboard
  • 320 x 50 – Mobile Leaderboard
  • 300 x 1050 – Portrait

Video (YouTube)

Image Ads File Type: .jpg or .png
Image Ads File Size: 150MB Max

Image Ad Sizes:

  • 300 x 250 – TrueVideo In-Stream
  • 640 x 360 – TrueView Discovery
  • 640 x 360 – Bumper
  • 480 x 70 – Overlay
  • 728 x 90 – Overlay

Video Ads File Type: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG – note that YouTube video ads must already have been uploaded to YouTube
Video File Size: 1GB
Video Ad Length: 12 seconds – 3 minutes
Video Codec: H.264, MPEG-2, or MPEG-4
Audio Codec: MP3 or AAC

Responsive Display Ads

Responsive Display Ad Logos

Logo File Size: 5120 kb
Logo Sizes:
Square (1:1) and larger than 128 x 128. The recommended size is 1200 x 1200.
Landscape (4:1) and larger than 512 x 128. The recommended size is 1200 x 300.
Logos should be centered and on a transparent background.

Responsive Display Ad Square images

Image ratio: 1:1
Image File Type: .jpg or .png
Image File Size: 5120 kb
Image Sizes: larger than 300 x 300

Responsive Display Ad Landscape images

Image ratio: 1.9:1
Image File Type: .jpg or .png
Image File Size: 5120 kb
Image Sizes: larger than 600×314

Note that like Facebook Ads, text can cover no more than 20% of the images, and some images may be cropped up to 5% horizontally on either side, so you should avoid text altogether whenever possible.

Responsive Display Ad Video

Same as YouTube parameters above. Responsive display ads require YouTube videos of less than 30 seconds to be eligible to run.

Responsive Display Ad Copy

Short Headlines: Up to 5 headlines, 30 characters max per headline.
Long Headlines: 1 headline, 90 characters max.
Descriptions: Up to 5 descriptions, 90 characters max per description
These ads also require you to include your business name, final URL, and provide an option for including call to action text.

Discovery Ads

Standard Discovery Ads

Discovery Ad Images
Discovery Ad Logos

Logo File Size: 5120 kb
Logo Sizes:
Square (1:1) and larger than 128 x 128. The recommended size is 1200 x 1200.
Landscape (4:1) and larger than 512 x 128. The recommended size is 1200 x 300.
Logos should be centered and on a transparent background.

Discovery Ad Images

File Type: .jpg or .png
Image File Size: No stated limit
Images in Discovery Ads are different than any other image ad Google–or its competitors–has rolled out. There are far fewer limitations on image type or size, and the limitations are primarily on image quality. From Google:

ensure that your ads meet our quality guidelines and focus on providing the right messages to your customers. This includes the overall effectiveness of your ad, its aesthetic appeal, professional appearance as well as its relevance to your promotion. Ads designed to draw unwarranted attention to the eye or elicit unintentional clicks are considered low quality.

Discovery Ad Copy

Headlines: Up to 5 headlines, 40 characters max per headline.
Descriptions: Up to 5 descriptions, 90 characters max per description
These ads also require you to include your business name, final URL, and provide an option for including call to action text.

Discovery Carousel Ads

The parameters for Discovery Carousel Ads are the same as the above, with the only exceptions being that only one headline and description line are available, and a minimum of two images (not counting the logo) are required instead of just one.

Facebook

Display Ads

File Type: .jpg or .png
Image Ratio: 9:16 to 16:9 (16:9 is the ideal ratio, and 1200 x 628 is the recommended resolution)
Minimum Resolution: 600 x 600

File Type: .jpg or .png
Image File Size: 30MB max
Image Ratio: 1:1 (1080 x 1080 is the recommended resolution)
Video File Type: .mp4 or .mov are recommended (complete list of video file types)
Video File Size: 4GB max
Video Length: 240 minutes (maximum)
Number of Cards: 2-10

Right Column Ads

File Type: .jpg or .png
Image Ratio: 16:9 (1200 x 628 is the recommended resolution)

Slideshow Ads

Image File Type: .mp4 or .mov
Image Ratio: 16:1, 1:1 (1280 x 720 is the maximum resolution)

Marketplace Ads

Image File Type: .mp4 or .mov
Image Ratio: 16:1, 1:1 (1280 x 720 is the maximum resolution)

Interactive Articles Ads

Image File Type: .jpg or .png
Image Ratio: 16:9 (1280 x 720 is the maximum resolution)

Video Ads

Video File Type: .mp4 or .mov are recommended (complete list of video file types)
Video File Size: 4GB (maximum)
Video Length: 240 minutes (maximum)
Video Ratio: 16:9

Stories Ads

Image File Type: .mp4 or .mov for video ads, .jpg or .png for image ads
File Ratio: 9:16
File Size: 4GB (maximum)

Instagram

Feed Ad

File Type: .jpg or .png
File Size: 30MB (maximum)
Image Size: 1200 x 628 (landscape ads), 1080 x 1080 (square ad)
Image Ratio: 1.9:1 or 1:1

Video Ad

Video File Type: .mp4 or .mov
Video File Size: 4GB (maximum)
Video Length: 3 – 60 seconds
Video Resolution: 1:1 (1200 x 628 is a landscape video, 1080 x 1080 is a square video)

Stories Ads

File Type: .jpg or .png
File Size: 30MB (maximum)
Video File Type: .mp4 or .mov
Video File Size: 4GB (maximum)
Resolution: 1080 x 1920 (9:16 aspect ratio)
Minimum Resolution: 720p

File Type: .jpg or .png
Image File Size: 30MB (maximum)
Image Ratio: 1:1 (1080 x 1080 is the recommended resolution; can also use 600 x 600)
Video File Type: .mp4
Video File Size: 4GB (maximum)
Video Length: 60 seconds (maximum)
Number of Cards: 2-10

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Twitter

Promoted Video

File type: .mp4 or .mov
Image ratio: 16:9 0r 1:1
File size: 1GB

Website Card

File Type: .png or .jpeg
Image Ratio: 1.91:1 (800 x 418 is recommended), or 1:1 (800 x 800)
File Size: 3MB

App Card

File Type: .png, .jpg or .gif
Image Ratio: 1:1 (800 x 800 is recommended)

Video App Card

File Type: .mp4 or .mov
File Size: 1GB
Aspect Ratio: 16:9 or 1:1
Video Length: 2:20

Conversational Ad Card

Image File Type: .png, .jpg, or non-animated GIFs
Image Ratio: 16:9 (800 x 418 is recommended)
Image File Size: 3MB
Video File Type: .mp4 or .mov
Video File Size: 1GB
Video Length: 2:20
Aspect Ratio: 16:9

LinkedIn

Sponsored Content

Image File Type: .png, .jpeg, or GIF
Image File Ratio: 1.91:1 (1200 x 627) – if your image is under 200px, it will display as a thumbnail on the left side of the post
File Size: 5MB
The supplied URL will automatically scrape in title and image, but you can also upload images manually.

Messages (formerly Sponsored InMail)

Image File Type: .png, .jpg, or non-animated GIFs
File Resolution: 300 x 250
File Size: 40KB

Follower Dynamic Ad

Image File Type: .jpg or .png
Image Ratio: 1:1 (100 x 100 minimum)

Spotlight Dynamic Ads

Image File Type: .jpg or .png
Image Ratio: 1:1 (100 x 100 minimum)

Content Dynamic Ads

File Type: PDF
File Size: 10MB (maximum)
Image Ratio: 81 x 104 (preview size) or 300 x 250 (custom background image)

Dynamic Jobs Ads for Talent

Image Ratio: 1:1 (100 x 100 minimum)

Pinterest

Promoted Pins

Image File Type: .png or .jpeg
Max File Size: 10MB
Image Ratio: 2:3 (1000 x 1500)

Promoted Video Pins

File Type: .mp4 or .mov
File Size: 2GB (maximum)
Video Length: 30 minutes (maximum)
Image Ratio: Shorter than 1:2, taller than 1:91:1

SnapChat

Snap Ads

Image Ratio: 9:16 (1080 x 1920)
Image Type: .mp4, .mov, H.264 encoded
Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Length: 3-10 seconds
File Size: 32MB or less

Sponsored Geofilter Ads

Image Ratio: 1080 x 1920
Format: .png asset with transparent background
File Size: 250KB or less

Sponsored Lenses Ad

High-Resolution, Transparent Background: .png of logo
High-Resolution, Layered: .png files for any static images that brand wishes to appear in the lens
For 2D Lens: High-resolution .psd
For 3D Lens: 3D Max or Maya files
Audio: .mp3 or .wav file

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