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Display Ad Sizes: An Always-up-to-Date Guide

Display Ad Sizes

If you’re like us, you’re constantly searching for the latest updates from advertising networks to know whether your display ads are within the current acceptable limits. The time you’d save from having all of that in one place would be significant, right?

Fortunately, we’re here for you. We’ll keep pace with the updates so that you don’t have to, and if you find something that’s incorrect, please let us know.

Be sure to check out our other always-up-to-date digital advertising guides to ensure all your social media image sizes are correct, your text ads are the proper length, and your video uploads are high quality!

The last update on this blog post was August 19, 2019.

Google

Display Ads

Image File Type: .jpg or .png
Image File Size: 150MB max
Popular Image Sizes:

  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 300 x 600 – Half-Page Ad
  • 320 x 100 – Large Mobile Banner

Other Supported Sizes:

  • 125 x 125 – Button
  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 180 x 150 – Small Rectangle
  • 468 x 60 – Banner
  • 234 x 60 – Half Banner
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 120 x 240 – Vertical Banner
  • 970 x 90 – Large Leaderboard
  • 970 x 250 – Billboard
  • 320 x 50 – Mobile Leaderboard
  • 300 x 1050 – Portrait

Video (YouTube)

Image Ads File Type: .jpg or .png
Image Ads File Size: 150MB Max
Image Ad Sizes:

  • 300 x 250 – Standard Display
  • 300 x 60 – Bumper
  • 640 x 360 – TrueView In-Stream
  • 468 x 60 – Overlay
  • 728 x 90 – Overlay

Video Ads File Type: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG – note that YouTube video ads must already have been uploaded to YouTube
Video File Size: 1GB
Video Ad Length: 12 seconds – 3 minutes
Video Codec: H.264, MPEG-2, or MPEG-4
Audio Codec: MP3 or AAC
Video Resolution: 640 x 360 (16:9) or 480 x 360 (4:3)

Facebook

Display Ads & Lead Gen Ads

File Type: .jpg or .png
Image Ratio: 9:16 to 16:9 (16:9 is the ideal ratio, and 1200 x 628 is the recommended resolution)
Minimum Resolution: 600 x 600

Carousel Ads

File Type: .jpg or .png
Image File Size: 30MB max
Image Ratio: 1:1 (1080 x 1080 is the recommended resolution)
Video File Type: .mp4 or .mov are recommended (complete list of video file types)
Video File Size: 4GB max
Video Length: 240 minutes (maximum)
Number of Cards: 2-10

Slideshow Ads

Image File Type: .mp4 or .mov
Image Ratio: 16:1, 1:1 (1280 x 720 is the maximum resolution)

Interactive Experience Ads

Image File Type: .jpg or .png
Image File Size: 30MB max
Image Ratio: 1:1.77 (1080 x 1920 is the maximum resolution); for tilt-to-pan ads, 5400 x 1920 is the max resolution

Video Ads

Video File Type: .mp4 or .mov are recommended (complete list of video file types)
Video File Size: 4GB (maximum)
Video Length: 240 minutes (maximum)

Instagram

Display Ad

File Type: .jpg or .png
File Size: 30MB (maximum)
Image Size: 1200 x 628 (landscape ads), 1080 x 1080 (square ad)

Video Ad

Video File Type: .mp4 or .mov
Video File Size: 4GB (maximum)
Video Length: 3 – 60 seconds
Video Resolution: 1:1 (1200 x 628 is a landscape video, 1080 x 1080 is a square video)

Stories

File Type: .jpg or .png
File Size: 30MB (maximum)
Video File Type: .mp4 or .mov
Video File Size: 4GB (maximum)
Resolution: 1080 x 1920 (9:16 aspect ratio)
Minimum Resolution: 720p

Carousel Ads

File Type: .jpg or .png
Image File Size: 30MB (maximum)
Image Ratio: 1:1 (1080 x 1080 is the recommended resolution; can also use 600 x 600)
Video File Type: .mp4
Video File Size: 4GB (maximum)
Video Length: 60 seconds (maximum)
Number of Cards: 2-10

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Twitter

Summary Card

File type: .png, .jpg or .gif
Image ratio: 2:1 (280 x 150 is recommended)
File size: 1MB

Website Card

File Type: .png or .jpg
Image Ratio: 1.91:1 (800 x 418 is recommended), or 1:1 (800 x 800)
File Size: 3MB

App Card

File Type: .png, .jpg or .gif
Image Ratio: 1:1

Video App Card

File Type: .mp4 or .mov
File Size: 1GB
Aspect Ratio: 16:9 or 1:1
Video Length: 2:20

Conversational Ad Card

Image File Type: .png, .jpg, or non-animated GIFs
Image Ratio: 16:9 (800 x 418 is recommended)
Image File Size: 3MB
Video File Type: .mp4 or .mov
Video File Size: 1GB
Video Length: 2:20
Aspect Ratio: 16:9

LinkedIn

Sponsored Content

Image File Type: .png or .jpg
Image File Ratio: 1.91:1 (1200 x 627) – if your image is under 200px, it will display as a thumbnail on the left side of the post
File Size: 100MB
The supplied URL will automatically scrape in title and image, but you can also upload images manually.

Sponsored InMail

Image File Type: .png, .jpg, or non-animated GIFs
File Resolution: 300 x 250
File Size: 40KB

Follower Dynamic Ads

Image File Type: .jpg or .png
Image Ratio: 1:1 (100 x 100 minimum)

Spotlight Dynamic Ads

Image File Type: .jpg or .png
Image Ratio: 1:1 (100 x 100 minimum)

Content Dynamic Ads

File Type: PDF
File Size: 10MB (maximum)
Image Ratio: 81 x 104 (preview size) or 300 x 250 (custom background image)

Dynamic Jobs Ads for Talent

Image Ratio: 1:1 (100 x 100 minimum)

Pinterest

Promoted Pins

Image File Type: .png or .jpeg
Max File Size: 10MB
Image Ratio: 2:3 (1000 x 1500)

Promoted Video Pins

File Type: .mp4 or .mov
File Size: 2GB (maximum)
Video Length: 30 minutes (maximum)
Image Ratio: Shorter than 1:2, taller than 1:91:1

SnapChat

Snap Ads

Image Ratio: 9:16 (1080 x 1920)
Image Type: .mp4, .mov, H.264 encoded
Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Length: 3-10 seconds
File Size: 32MB or less

Sponsored Geofilter Ads

Image Ratio: 1080 x 1920
Format: .png asset with transparent background
File Size: 250KB or less

Sponsored Lenses Ad

High-Resolution, Transparent Background: .png of logo
High-Resolution, Layered: .png files for any static images that brand wishes to appear in the lens
For 2D Lens: High-resolution .psd
For 3D Lens: 3D Max or Maya files
Audio: .mp3 or .wav file

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