Display Ad Sizes: An Always-up-to-Date Guide

Display Ad Sizes

If you’re like us, you’re constantly searching for the latest updates from advertising networks to know whether your display ads are within the current acceptable limits. The time you’d save from having all of that in one place would be significant, right?

Fortunately, we’re here for you. We’ll keep pace with the updates so that you don’t have to, and if you find something that’s incorrect, please let us know.

Be sure to check out our other always-up-to-date guides to ensure all your social media image sizes are correct, your text ads are the proper length, and your video uploads are high quality!

Google

Display Ads

Image File Type: .jpg or .png
Image File Size: 150MB max
Popular Image Sizes:

  • 250 x 250 – Square
  • 200 x 200 – Small Square
  • 468 x 60 – Banner
  • 728 x 90 – Leaderboard
  • 300 x 250 – Inline Rectangle
  • 336 x 280 – Large Rectangle
  • 120 x 600 – Skyscraper
  • 160 x 600 – Wide Skyscraper
  • 300 x 600 – Half-Page Ad
  • 970 x 90 – Large Leaderboard
  • 320 x 50 – Mobile Leaderboard

Video (YouTube)

Image Ads File Type: .jpg or .png
Image Ads File Size: 150MB Max
Image Ad Sizes:

  • 300×250
  • 300×60
  • 468×60
  • 728×90

Video Ads File Type: AVI, ASF, Quicktime, Windows Media, MP4, or MPEG – note that YouTube video ads must already have been uploaded to YouTube
Video File Size: 1 GB
Video Ad Length: 12 seconds – 3 minutes
Video Codec: H.264, MPEG-2, or MPEG-4
Audio Codec: MP3 or AAC
Video Resolution:640×360 (16:9) or 480×360 (4:3)

Facebook

Display Ads & Lead Gen Ads

File Type: .jpg or .png
Image Ratio: 9:16 to 16:9 (16:9 is the ideal Ratio, and 1200×628 is the recommended resolution)
Minimum Resolution: 600×600

Carousel Ads

File type: .jpg or .png
Image file size: 30MB max
Image ratio: 1:1 (1080×1080 is the recommended resolution)
Video file type: .mp4 or .mov are recommended (complete list of video file types)
Video file size: 4GB max
Video length: 240 minute maximum
Number of cards: 2-10

Interactive Experience Ads

Image File Type: .jpg or .png
Image File Size: 30MB max
Image Ratio: 1:1.77 (1080×1920 is the max resolution); for tilt-to-pan ads, 5400×1920 is the max resolution

Video Ads

Video File Type: .mp4 or .mov are recommended (complete list of video File Types)
Video File Size: 4GB max
Video Length: 240 minute maximum

Instagram

Display Ad

File type: .jpg or .png
File size: 30MB max
Image size: 1200×628 (landscape ads), 1080×1080 (square ad), 600×750 (vertical ad)

Video Ad

Video file type: .mp4 or .mov
Video file size: 4GB max
Video length: 60 seconds maximum
Video resolution: 1200×628 (landscape video), 1080×1080 (square video), 600×750 (vertical video)

Stories

File type: .jpg or .png
File size: 30MB max
Video file type: .mp4 or .mov
Video file size: 4GB max
Resolution: 1080 x 1920 (9:16 aspect ratio)
Minimum resolution: 720p

Carousel Ads

File type: .jpg or .png
Image file size: 30MB max
Image ratio: 1:1 (1080×1080 is the recommended resolution)
Video file type: .mp4
Video file size: 4GB max
Video length: 60 second maximum
Number of cards: 2-10

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Twitter

Summary Card

File type: .png, .jpg or .gif
Image ratio: 2:1 (280×150 is recommended)
File size: 1MB
Aspect ratio: 2:1

Website Card

File type: .png or .jpg
Image ratio: 1.91:1 (800×418 is recommended)
File size: 3MB

App Card

File type: .png, .jpg or .gif
Image resolution: 800×320

Video App Card

File type: MP4 or .MOV
File size: 1GB
Video length: 2:20

Player Card

File type: MP4 or .MOV
File size: 1GB
Video length: 2:20
Aspect ratio: 16:9

Conversational Ad Card

Image file type: .png or .jpg
Image ratio: 1.91:1 (800×418 is recommended)
Image file size: 3MB
Video file type: MP4 or .MOV
Video file size: 1GB
Video length: 2:20
Aspect ratio: 16:9

LinkedIn

Sponsored Content

File type: .png or .jpg
Image file ratio: 1.91:1 (1200×627) – if your image is under 200px, it will display as a thumbnail on the left side of the post
File size: 5MB
The supplied URL will automatically scrape in title and image, but you can also upload images manually.

Sponsored InMail

File type: .png or .jpg
File resolution: 300×250
File size: 40 KB

Dynamic Ads

Follow Company Ads
Image ratio: 1:1 (100×100 minimum)

Spotlight Ads
Image ratio: 1:1 (100×100 minimum)

Jobs You Might Be Interested In Ads
Image ratio: 1:1 (100×100 minimum)

Picture Yourself Ads
Image ratio: 1:1 (100×100 minimum)

Display Ads

File type: .png, .jpg, .gif or HTML5 – must be served by a third party
Image size: 300×250
File size: HTML5: 200 KB, Other: 40 KB.
Animation limit: 30 seconds; 15 seconds for autoplay

Text Ads

File type: .png or .jpg
Image sizes: 300×250, 17×700, 160×600, 728×90, 496×80

Pinterest

Promoted Pins

File type: .png or .jpg
Max file size: 10MB
Aspect ratio: 2:3 (1000×1500)• Description copy: Up to 500 characters. Prioritize first 1-2 sentences, which are most likely to show up in feed)

Promoted Video Pins

File type: .mp4 or .mov
File size: 2GB
Video length: 30 minutes
Aspect ratio:
Standard width: Square (1:1) or Vertical (2:3, 9:16)
Max width: Square (1:1) or widescreen (16:9), Max width videos cannot exceed the height of a 1:1 aspect ratio.

SnapChat

Snap Ads

Width: 1080 pixels
Height: 1920 pixels
Aspect Ratio: 9:16
Format: .MP4, .MOV, H.264 encoded
Audio: 2 channels only, PCM or AAC codec, 192 minimum kbps, 16 or 24 bit only, 48 KHz sample rate
Length: 3 to 10 seconds
File size: 32MB or less

Sponsored Geofilter Ads

Width: 1080 pixels
Height: 1920 pixels
Format: .PNG asset with transparent background
File size: 250KB or less

Sponsored Lenses Ad

High-resolution, transparent background: .PNG of logo
High-resolution, layered: .PNG files for any static images that brand wishes to appear in the lens
For 2D Lens: High-resolution .PSD file of any specific 2D models that will be appended to the face or frame in the lens
For 3D Lens: 3D Max or Maya files of 3D models that will be appended to the face/head/frame in the Lens
Audio: .MP3 or .WAV file

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