HubSpot vs. WordPress: What to Know Before You Build Your Next Website

By Matt Jalbert • February 16, 2026

HubSpot vs. WordPress: Building Your Next Website | Raka

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Choosing the right platform to build your website on plays an important role in how easily your brand can be found, engaged with, and scaled over time.

With 81% of consumers researching online before making purchasing decisions, your content management system (CMS) plays a larger role than ever before.

The platform you choose sets the foundation for your website's growth and visibility. Let's take a closer look at how these two platforms compare.

User-friendly interface
Security, speed, and reliability
SEO optimization
Analytics and reporting
AI tools and functionalities
The cost: HubSpot vs. WordPress
- HubSpot: The all-in-one solution
Partnering with Raka and HubSpot

User-friendly interface

Both the HubSpot CMS and WordPress are popular website builders, each with unique strengths.

HubSpot CMS's drag-and-drop interface is user-friendly and flexible, enabling easy web page customization without coding skills and allowing users to update and publish changes on the fly.

Additionally, the HubSpot CMS offers a range of pre-built themes that are easy to edit and customize to suit your business’s needs.

While WordPress offers a drag-and-drop interface, it’s only through plug-ins like Elementor and Divi. These plugins offer some customization but may require a learning curve and add complexity to website management.

Security, speed, and reliability

The HubSpot CMS provides a robust, secure platform for building and managing websites, offering a more comprehensive, automated, and worry-free approach to website security and reliability than WordPress.

Here's why it stands out in terms of safety, security, and reliability:

Feature	HubSpot CMS	WordPress
Secured Hosting (SSL)	provides SSL encryption as standard across all websites, enhancing data security	SSL must be manually implemented, which can be technical
Infrastructure & Uptime	Hosted on a reliable cloud-based infrastructure, reducing the risk of website downtime	Uptime depends on the chosen hosting provider and can vary widely.
Automatic Updates	Performs automatic updates to keep the platform secure and efficient	Users need to manually update their site and plugins, which can leave the site vulnerable to security threats
Protection Against Threats	Built-in protection against Distributed Denial of Service (DDoS) attacks	Often requires third-party plugins or external services for similar protection.
Built-in CDN	Includes a global Content Delivery Network (CDN), delivering faster load times by serving content from locations closest to users.	typically requires third-party services and additional configuration.

SEO optimization

HubSpot CMS offers a suite of built-in SEO tools designed to optimize content and increase visibility on search engines. These features are fully integrated into the platform, making it easier for users to manage their SEO strategy without needing to use additional plugins.

SEO Recommendations: HubSpot CMS has an SEO recommendations tool that provides suggestions directly within the content creation interface.
Content Strategy Tool: This tool helps you identify core topics for your business and then create clusters of related content around them.
SEO Analytics: You can monitor organic traffic, see which keywords are driving the most visitors, and understand how your SEO efforts are impacting your bottom line.

In comparison, WordPress does not come with built-in SEO tools. However, it does support a wide range of SEO plugins, such as Yoast SEO, All in One SEO Pack, and Rank Math, which provide similar functionalities.

These plugins can help with keyword optimization, meta descriptions, XML sitemaps, and more. However, they require separate installation and setup and may not always provide the same level of integration or ease of use as HubSpot's built-in SEO tools.

Analytics and reporting

HubSpot CMS's native reporting and analytics features provide comprehensive insights into your website's performance, allowing you to make data-driven decisions for your business.

These reporting features include:

Custom Dashboards: With custom dashboards, you can visualize and analyze your website's performance, visitor behavior, lead generation, email marketing effectiveness, and more in one place.
Detailed Out-of-the-Box Reports: HubSpot provides out-of-the-box reports that allow you to explore your marketing, sales, and service data.
Advanced Custom Reporting: HubSpot also offers an advanced reporting tool that lets you build custom reports to monitor key metrics, including attribution, landing pages, and revenue forecasts.

WordPress does not offer comparable built-in reporting and analytics features. It primarily relies on plugins like Google Analytics or Jetpack to provide website analytics.

These plugins can track visitor behavior, page views, bounce rate, and more. However, they do not integrate as seamlessly and may not offer the same level of detailed, customizable reporting as HubSpot.

AI tools and functionalities

In the age of AI, your CMS should evolve with modern marketing demands. Built-in intelligence is no longer a bonus feature. It is becoming a core requirement for teams looking to work smarter and scale efficiently.

HubSpot has recently introduced Breeze, an AI functionality built directly into your CMS to help streamline your marketing efforts. Within Breeze are different agents that are designed to execute against specific tasks. For example, the customer agent functions as an AI-powered chatbot on your website that pulls information from your existing site content to help answer queries in real time.

Currently, WordPress does not natively integrate AI functionality into the core platform. While there are various AI plugins available, these third-party tools require separate installations, configurations, and ongoing management.

The cost: HubSpot vs. WordPress

HubSpot is often perceived as having a higher upfront cost than other platforms, but a deeper analysis shows that its comprehensive features, combined with lower maintenance requirements, make it a high-ROI choice.

Here’s how the HubSpot CMS helps you save money in the long run:

Comprehensive Features: HubSpot offers an all-in-one platform that includes marketing, sales, service, and content management systems. This eliminates the need for multiple standalone tools and reduces the complexity and costs associated with integration and management.
Less Maintenance: With HubSpot, everything is managed in one place, reducing maintenance time and resources.
High ROI: HubSpot's Annual ROI Report shows that after one year, customers acquire 129% more leads, close 36% more deals, and improve ticket close rates by 37%^.

Curious what this could mean for your website and business? Check out our ROI calculator for a personalized estimate of savings and growth.

HubSpot: The all-in-one solution

HubSpot’s CMS is known for its extensive ability to seamlessly work alongside other Hubs to provide a singular marketing, sales, and service solution for businesses. The different tools work together to enhance functionality, streamline operations, and boost efficiency.

The HubSpot Hubs include:

Sales Hub: HubSpot’s CMS smoothly integrates with HubSpot's own Customer Relationship Management (CRM) system, allowing you to easily manage customer interactions, automate tasks, and track leads directly from your website.
Marketing Hub: With Marketing Hub, you can create personalized customer journeys, automate marketing campaigns, generate and nurture leads, and track and report on customer behavior all within the same platform.
Service Hub: Service Hub, when integrated with a HubSpot CMS-built website, centralizes customer service data, streamlining support processes. It also enhances customer engagement through automated responses and self-service resources.