HubSpot Product Updates: AI Assistant, Salesforce Embed, and More

By Brittany Givens October 13, 2023

In a world that’s always on the move, it’s important for businesses to stay ahead of the curve and leverage the latest tools and technologies to keep growing.

That’s why HubSpot is constantly releasing new, helpful features that enable businesses to run smoother and grow faster. In this blog post, we’re going to highlight three significant HubSpot product updates updates from June 2023 to HubSpot’s Marketing Hub, Sales Hub, and Service Hub, and how they’re helping teams across the globe work smarter.

AI Content Assistant

HubSpot continues to improve its AI Content Assistant (artificial intelligence), which is now available in Beta mode for all subscription levels. This exciting tool has recently seen a series of enhancements that further empower marketers in their daily tasks and strategic planning.

One of the key improvements is in content creation for blogs, landing pages, and webpages. The AI Content Assistant can now draft engaging titles and meta descriptions effortlessly. This not only saves time but also ensures each piece of content is optimized for search engines right from the start.

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When it comes to marketing emails, the tool can now generate captivating content from a single prompt. Plus, it offers the flexibility to edit the copy by rephrasing, adjusting the length, or changing the tone, ensuring the message aligns perfectly with your brand voice.

Creating fresh and persuasive calls-to-action (CTAs) is another task made simple with the AI Content Assistant. It also allows quick editing of existing copy, making the process of A/B testing more efficient.

Social media marketers will also find value in the AI Content Assistant’s ability to craft posts for platforms like Facebook, Instagram, Twitter, or LinkedIn. This feature helps maintain a consistent and active social media presence without spending excessive time on content creation.

Additionally, the Chrome extension for Gmail & iOS now allows users to draft a sales email directly within Gmail or the HubSpot iOS app. This feature can significantly speed up response times and improve customer engagement.
Lastly, the conversations inbox now supports drafting and editing messages directly, enabling real-time communication with customers.

In essence, the AI Content Assistant takes over many time-consuming tasks, freeing up marketers to focus more on strategic planning and creative ideation. With these updates, HubSpot continues to elevate marketing efforts, driving better results through smart automation.

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New Hubspot Embed for Salesforce

HubSpot’s commitment to enhancing user experience and efficiency is once again evident in its latest update to the Salesforce integration—the introduction of the new HubSpot Embed for Salesforce. This feature marks a significant stride forward in data analysis, making it more streamlined and efficient for sales and marketing teams.

The new HubSpot Embed for Salesforce provides a comprehensive view of crucial data, right within your Salesforce instance. It enables users to delve into all timeline insights, offering a detailed chronological view of customer interactions. Simultaneously, it provides an in-depth look into contact and company insights, giving teams a deeper understanding of their audience. Furthermore, the property history feature allows users to track changes over time, providing valuable context to the data.

This feature can be seamlessly integrated with various types of Salesforce records, including leads, contacts, accounts, and opportunities. This adaptability ensures this tool can cater to diverse business needs, regardless of the type of record being worked on.

Available to all customers with Pro+ plans

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Expansive Updates and New Integrations in the App Marketplace

The HubSpot App Marketplace integration offers immense value to businesses looking to streamline their operations and maximize efficiency. As a central hub for more than 1,000 integrations, the marketplace allows businesses to connect their existing tools and find new ones that best align with their growth goals.

In June, HubSpot added 70+ new integrations (including a new Asana integration for task creation) to their HubSpot App Marketplace. Additionally, they updated 15+ existing integrations with new features, including:

The ability to customize your HubSpot experience with the right apps means you can tailor your toolset to your specific business needs, driving better results and improving your return on investment. In essence, the HubSpot App Marketplace integration is not just a feature—it’s a catalyst for business growth and operational excellence.

Elevate Your Business with Raka and HubSpot

The latest additions to the HubSpot feature suite could transform how you interact with potential and existing customers. These tools present a chance to offer a more tailored experience, streamline the sales pipeline, and enhance team collaboration.

As a Diamond Solutions Partner of HubSpot, Raka recognizes the significance of harnessing these new functionalities to spur business expansion. Our experienced team is on standby to assist you in capitalizing on these features, right from the first-time setup to continuous support. With our expert advice, you can be confident you’re harnessing every aspect of HubSpot’s capabilities to their maximum potential.

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