HubSpot Product Updates: Meetings, Workflow Triggers, and More

By Raka October 13, 2023

Welcome to our monthly roundup of the most exciting HubSpot product updates. As a leading provider of CRM, marketing, sales, and service software, HubSpot constantly strives to enhance its platform and empower businesses to achieve their goals.

In this blog post, we’ll dive into the recent updates that HubSpot has rolled out over the past month. From new campaign templates to enhanced scheduling capabilities, these features are designed to streamline your workflows, boost productivity, and drive better results.

Sales Hub

Book Meetings on Behalf of Others

In July, HubSpot released an update allowing users to schedule meetings on behalf of their colleagues. This highly requested update streamlines the booking process, enhances team collaboration, and eliminates the need for manual coordination.

With just a few clicks, you can now effortlessly schedule meetings for your peers, saving time and boosting productivity. Experience a smoother workflow and improved efficiency as you seamlessly manage and coordinate meetings within Service Hub. Happy scheduling!

*This feature is available to all Sales and Service Hub Pro+ customers

Marketing and CMS Hub

HubSpot has created 10 new campaign templates in the Campaign Template Library for Marketing Hub and CMS Hub. Now, it’s even easier to create successful multi-channel campaigns with just a few clicks.

The new templates include:

  • Abandon Cart
  • Email Drip Campaign
  • In-person Event Promotion
  • Internal Newsletter
  • Loyalty Program
  • Nurture
  • Onboarding and Welcome
  • Product Launch
  • Product Sale
  • Re-engagement

Start exploring these templates here and take your campaigns to the next level.

*This update is available to all Marketing Hub Pro+ customers.


Trigger Workflows with Events and Custom Behavioral Events

You can now trigger workflows based on specific events, opening up a world of possibilities for timely and personalized automation.

In the previous version, triggers were set using “filter criteria” triggers. For example, you could set up a workflow trigger to activate when a contact’s city is equal to “Portsmouth.” However, with the new event triggers, you can now set your trigger to activate when a contact’s city changes to “Portsmouth.” This change enables more granular control and precision in your automation processes.

HubSpot also introduced several other trigger updates, including:

  • Form interaction and form viewed events
  • Property value changed
  • Custom Behavioral Event trigger
  • Object creation events
  • Sales document events
  • Sequence engagement events
  • Calling events (call started and call ended)
  • Meeting events (contact booked meeting and contact changed meeting outcome)

To learn more about these new triggers, please visit the HubSpot Knowledge Base.

*This update is available to all Workflow customers with Pro+ plans

Unlock the Power of HubSpot with Raka

From the new campaign templates to improved scheduling capabilities, HubSpot continues to innovate and provide tools that can transform your marketing, sales, and service strategies.
But implementing these updates effectively requires expertise and a deep understanding of the platform. That’s where Raka comes in. As a trusted HubSpot partner, we specialize in helping businesses leverage the full potential of HubSpot’s features and achieve their growth objectives.

Our team of experienced professionals can assist you in implementing these updates seamlessly, providing strategic guidance, training, and ongoing support. Let us help you navigate the ever-evolving landscape of digital marketing and maximize the impact of the latest HubSpot innovations.

Contact us today and unlock the power of HubSpot’s updates with Raka. Together, we’ll take your business to new heights of success.