HubSpot Product Updates: SMS Automation, AI Content Generation, A/B Testing and More!

By Whitney Hathcock November 28, 2023

September 2023 was a month of excitement for HubSpot users. The company hosted its renowned annual conference, INBOUND, where attendees were updated on the latest happenings and product releases at HubSpot.

As usual, the event did not disappoint, and HubSpot shared some significant updates to its platform. This blog post will take you through a comprehensive recap of the most significant product release updates from HubSpot lately. Whether you’re an experienced user or just starting with HubSpot, these updates are bound to help streamline your workflows, boost productivity, and help you grow your business.

Marketing Hub

SMS Automation

HubSpot’s latest SMS Automation feature is a game-changer for businesses looking to streamline their communications and save time. This feature allows businesses to create automated SMS workflows that can be triggered based on user behavior, enabling them to send timely and relevant messages to their customers.

With the SMS Automation feature, HubSpot users can create custom workflows that send SMS messages to customers for various purposes, including appointment reminders, order confirmations, and shipping updates. This feature also enables businesses to use personalized messaging to connect with customers, further enhancing their overall experience.

One of the most significant benefits of this feature is the time-saving aspect. Businesses can automate their SMS workflows and schedule messages in advance, enabling them to focus on other important aspects of their operations. Additionally, this feature makes it easier to manage and track all SMS communication in one centralized location.

SMS Automation is currently in Public Beta and available to all U.S. Marketing Hub Pro+ customers. Learn more by visiting the HubSpot Knowledge Base.

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SMS Reporting

The SMS Reporting feature provides businesses with detailed analytics on their SMS campaigns, including delivery rates, open rates, click-through rates, and more. This data helps businesses determine which messages are resonating with their audience and what changes they need to make to optimize their messaging strategies.

In addition to campaign metrics, this feature also provides businesses with insights into individual customer interactions. HubSpot users can view individual SMS conversations and track customer engagement, enabling them to provide personalized and timely responses to their customers.

By leveraging these insights, businesses can optimize their messaging strategies and create more effective SMS campaigns. With access to real-time performance data, businesses can make informed decisions that help drive engagement and conversions.

SMS Reporting is currently live and available to all Marketing Hub Pro+ customers.

AI Subject Line Generator

HubSpot’s latest AI-powered Subject Line Generator feature is a game-changing addition to their email marketing suite. Powered by email insights and best practices from HubSpot, this feature is designed to help businesses generate compelling subject lines quickly and efficiently.

In the past, generating effective subject lines for email campaigns could be a time-consuming process. However, with HubSpot’s AI-powered Subject Line Generator, businesses can now create subject lines with just the click of a button. This not only saves time but also enhances the overall effectiveness of your email marketing campaigns.

AI Subject Line Generator is currently in Private Beta and will be available to all Free+ customers.

Marketing Hub + CMS Hub

AI-Powered Blog Posts Generator with Semrush Data

HubSpot’s latest AI-powered Blog Post Generator, is powered by ChatGPT and leverages keyword data from SEMrush to make it easier than ever for businesses to generate high-quality blog post topics, suggested titles, descriptions, and outlines.

With this tool, businesses can input a topic or keyword related to their industry, and the AI-powered generator will produce a list of suggested blog post ideas based on SEMrush data. From there, businesses can select the most relevant ideas and generate suggested post titles, descriptions, and outlines with just a few clicks.

The AI technology behind this tool takes into account various factors, including search volume, competition, and relevance, to generate blog post ideas that are more likely to resonate with your audience. By leveraging these insights, businesses can optimize the effectiveness of their content marketing campaigns and drive higher engagement rates.

Service Hub

Conversation Summary

This feature allows users to create a conversation summary that allows any inbox user to quickly get the context of a conversation without having to read every message.

With the Conversation Summary feature, HubSpot users can see a summary of the conversation at the top of the thread, enabling them to quickly understand the context of the conversation and respond accordingly. This feature also saves time for inbox users who would otherwise have to read through the entire conversation to understand the context.

Additionally, the Conversation Summary feature provides businesses with valuable insights into customer interactions. By summarizing the conversation, businesses can identify common themes or issues that customers are experiencing, enabling them to proactively address these concerns and improve their overall customer experience.

Conversation Summary is currently in Public Beta and is available to all Free+ customers.

Sales Hub + Service Hub

A/B Testing in Sequences

A/B testing has long been a crucial component of effective marketing campaigns, enabling businesses to test different variations of content to determine which ones are more effective. With this highly requested new feature, businesses can now apply this same methodology to their sales outreach efforts.

To use A/B Testing in Sequences, businesses can create multiple versions of their sales emails and test them against each other. The feature will then track and analyze the results, letting businesses know which version is more effective at driving engagement and conversions.

This feature is especially valuable for businesses that rely heavily on sales outreach to drive revenue. By optimizing their outreach efforts, businesses can increase their success rates and generate more leads and sales.

A/B Testing in Sequences is currently in Public Beta and is available to all Sales and Service Hub Pro+ customers.

Grow Your Business with HubSpot

With these latest features, HubSpot is further cementing its position as a leading provider of innovative tools that help businesses thrive. By staying on the cutting edge of marketing and sales technology, HubSpot is ensuring that businesses have everything they need to succeed in today’s fast-paced digital landscape.

If you’re ready to take your business to the next level, now is the time to explore all that HubSpot has to offer. From enhancing your marketing campaigns to optimizing your sales processes, HubSpot has the solutions you need to stay ahead of the competition. Get in touch with us today and see how we can help drive success for your business!

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