HubSpot Product Updates: SMS, Deals, and More

By Whitney Hathcock October 13, 2023

HubSpot has unveiled a series of cutting-edge features destined to revolutionize business operations. With enhancements to their SMS tool and more comprehensive deal journey analytics, they remain at the forefront of innovation, constantly pushing the envelope. Follow along as we dive into some of the latest HubSpot product updates.

Marketing Hub and CMS Hub

SMS Association with Campaigns

First up is the new SMS Association with Campaigns feature. This new feature allows businesses to integrate their SMS marketing campaigns directly into HubSpot. With this integration, businesses can track and manage their SMS campaigns in the same place where they handle other marketing efforts. This means more efficient campaign management and a unified view of all marketing activities.

This feature is available to Marketing Hub Pro+ US-based customers

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CRM Platform

Deal Lists

HubSpot has introduced a new feature called Deal Lists that is set to revolutionize the way you organize your sales prospects. With Deal Lists, you can create custom lists of deals based on specific criteria. This makes it easier to segment your deals and focus on those that matter most. Whether you want to prioritize deals based on deal stage, value, or any other criteria, Deal Lists gives you the flexibility to do so.

This feature is available to all Hubs and tiers

App Marketplace & Integrations

Sharing HubSpot Reports and Dashboards in Slack

In an effort to make collaboration smoother and more efficient, HubSpot has introduced a new way to share reports and dashboards directly in Slack. This eliminates the need for back-and-forth emails and allows teams to quickly share insights and make data-driven decisions.

With this new feature, you can share your HubSpot reports and dashboards in a Slack channel or direct message with just a few clicks. This ensures that the right people have access to the right data at the right time, fostering a culture of transparency and informed decision-making.

Sales Hub

Deal Journey Analytics

Finally, we have the Deal Journey Analytics, a new report available for Sales Hub Enterprise users. This report provides insightful data about your deals, tracking them from start to finish. You can see how long each deal stage takes, identify bottlenecks in your sales process, and uncover opportunities for improvement. The Deal Journey Analytics report is a powerful tool for sales teams that want to optimize their sales process and close deals faster.

*This feature is available to Sales Enterprise users only

Innovating the Way We Work

These new features are all part of HubSpot’s ongoing commitment to providing businesses with the tools they need to succeed. Whether it’s enhancing marketing campaigns, or optimizing sales processes, HubSpot is constantly innovating to meet the needs of modern businesses.

Ready to level-up your business with HubSpot? Contact Raka today.

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