The Use of AI in Content Marketing

By Brittany Givens October 13, 2023

The world of content marketing is a constantly evolving landscape, and businesses need to stay on top of the latest trends if they want to stay ahead of the competition. One such trend that has been gaining a lot of traction is Artificial Intelligence (AI). From automating mundane tasks to personalizing content for a more engaging user experience, AI-powered solutions offer a range of advantages that can take your content marketing efforts to a whole new level.

But what exactly is AI, and how can you use it in your content marketing strategy? In this blog post, we’ll answer these questions by taking a closer look at some common AI tools for content marketing, exploring how AI can be a valuable asset for businesses, and suggesting a strategy for getting started with AI in content marketing.

Let’s get the conversation started!

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What is AI?

It’s an important question to ask! At its core, AI refers to a class of computer algorithms that enable machines or software applications to “learn” from data by expressing a set of instructions. This set of instructions empowers a machine to recognize patterns, understand the context and make predictions. AI is a rapidly evolving technology, but it has already been used in a variety of fields, including healthcare and finance.

How can you use AI in your content marketing?

When it comes to content marketing, AI can be a valuable asset for businesses. With the help of AI-driven tools like Jasper or HubSpot’s Content Assistant and ChatSpot, you can streamline your content creation process by automating tasks such as keyword research or editing workflows.

AI-powered solutions are also great for helping you personalize your content marketing efforts. ChatGPT is a great example of a tool that uses AI to generate personalized content for a website. It works by scraping a website for relevant information and using it to create a unique article tailored to your audience’s interests.

AI tools offer a variety of features that can be a real asset in content marketing. For instance, Jasper is a cloud-based AI tool that uses natural language processing (NLP) to automate tasks such as keyword research and content optimization.

Jasper generates content from information previously recognized on the internet, instead of scraping URLs. It can also help you generate high-quality, SEO-friendly content quickly and easily. Additionally, Jasper has the ability to mirror your brand’s tone by inputting use-case samples from applicable business assets.


HubSpot’s AI-powered platform, meanwhile, makes it easy to personalize the user experience by adding personalized elements such as images or videos to your website or emails. Recently, HubSpot has integrated two new tools: a content assistant and ChatSpot. The content assistant, as the title suggests, helps with the writing process on the platform. ChatSpot is a CRM bot that helps to streamline and speed up every process within HubSpot. This increases engagement by creating a sense of familiarity for users and helps to drive conversions.

While AI can be a great asset in content marketing, it’s important to remember that it cannot replace humans altogether. A human touch, such as fact-checking and grammar reviews, is needed to understand user needs and build in more creative approaches when creating unique content. Therefore, AI should be used as a complement to your existing team rather than as a full-fledged replacement.

Getting started with AI in content marketing

Now that you’re familiar with the basics of AI and how it can be a valuable asset for your content marketing efforts, let’s take a look at a few tips for getting started:

  • Research the different tools available on the market so you can find one that best fits your needs.
  • Create a strategy for incorporating AI into your existing workflow — this will help you maximize the effectiveness of your efforts.
  • Utilize AI tools to automate mundane tasks, such as keyword research or editing workflows. This will allow you to focus on creating more engaging content.
  • Remember that AI should not replace humans completely — use it to complement a team of writers or freelancers for a creative approach to content creation.

Are you ready to kickstart your journey in marketing using AI-powered solutions? Check out our list of common prompts to get started or reach out to our team of experts here at Raka! We look forward to helping you create a successful strategy that will bring your business to a whole new level of success. Let’s make it happen!

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