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Digital Marketing Blog

An illustration of colleagues creating a style guide to support their brands inbound marketing strategy.

What Is a Style Guide and Why Your Business Needs One

Originally posted in 2017, this post has been updated to incorporate additional content about style ...
Illustration of a designer working at a desk with various design elements, representing inspiration for creating or refreshing a brand style guide.

Five Style Guide Examples to Inspire Your Brand

Here at Raka, we recently revisited our style and copy guide, making updates and ensuring it was ...
A phone screen displaying a buy now call-to-action.

How to Get More Website CTA Conversions

So much of what we do for inbound marketing is to drive people to a website. There’s search engine ...
Image of the Figma logo.

Figma Features: What’s Hot (What’s Not)

Figma is a cloud-based design tool that has been all over the news lately because of chatter that ...
An illustration of a marketer developing a style guide aligned with the inbound methodology.

Design Elements You Need to Include in Your Brand Style Guide

This post was updated to include information about social media brand guidelines that were made in ...
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