The Digital Agency Blog

What is XML? Why is XML important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. Read More

What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time. Read More

If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose? Read More

What is a workflow? Why are workflows important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. Read More

This five-step guide to creating your best website will ensure your next site will have everything you need and grow with your business. Read More

Your marketing plan should evolve, or you'll quickly be behind the curve. Raka has some tips for staying up-to-date with your marketing strategy, planning, and day-to-day work. Read More

What is viral content? Why is it important to marketers? Answers to these questions—and more!—in this edition of Raka's inbound marketing definitions. Read More

Even great websites require maintenance after launch. What kind of maintenance? It depends. You first need to conduct a website audit to find out what updates are necessary. Read More

Hyperlocal marketing can be a massive boon to businesses, but you have to know what it means and how to best utilize it. Raka will help you get there with this blog post. Read More

You've had your team or an outside team of experts put together a digital marketing audit. Now that you've got the results, what do you do with it? Raka covers the need for action and smart implementation in this blog post. Read More