Using YouTube SEO tactics is an easy way to further lift your video in organic search results. This post walks you through the steps to optimizing your videos for search.
If you work in marketing, it’s likely you’ve heard someone talking about wanting to “win the Search Engine Results Page (SERP)” in a company meeting or strategy session. The concept...
The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.
LinkedIn Ads are a valuable digital advertising tool for brand awareness and cultivating thought leadership across industries, and they're no longer only for B2B brands. These pros and cons of the platform can help you decide if LinkedIn Ads are right for your brand.
A content calendar is essential to keeping your content creation process moving forward. Learn how to create a smoother process and keep the team on track.
HubSpot smart content and CTAs make your marketing more personalized for your brand's audience, help nurture leads, and increase conversion rates.
Here's how to properly set up your HubSpot lifecycle stages and use them to nurture your leads from subscriber to closed sale.
We live in a world where the typical response of a business during economic uncertainty is to slash advertising spending. Despite very clear evidence of the value of advertising in...
It doesn’t take a degree in motion design or video production to create videos while you’re at home. You can still create a great marketing video from home without a fully stocked toolkit. Here are our tips on how to create compelling homemade video content to fuel your marketing efforts.
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
Want to know what a HubSpot Solutions Partner is? Or how it can help your business? We break down the details (and cost) you need to know.