Look out for these inbound marketing mistakes curated by Raka, which can trip up even the savviest marketers from time to time.
A Digital Agency Blog
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Best Times to Post to Social Media: An Infographic
Social media is one of those things that people carelessly list under the skills section on their resume despite having only used Twitter for a brief stint back in 2012...
Best Practices in Search Marketing: A Campaign Setup Guide
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Raka Weekly Roundup: LinkedIn Vimeo Integration, Google Maps Follow Button, Twitter Dislikes Like Icon
In this week's edition of the Raka Weekly Roundup, LinkedIn enables Vimeo publishing, Google Maps allows users to 'Follow' businesses, and Twitter isn’t in like with their like button.
Hiring an Inbound Marketing Agency vs Hiring Employees
Wondering if you should hire a digital agency for your marketing or build an in-house team? Here are five reasons an agency might be the way to go.
Raka Weekly Roundup: Google Rankings, Google My Business and HubSpot Marketing Hub Enterprise Updates
In this week's edition of the Raka Weekly Roundup, we’ll let you know what Google ranking factors to pay attention to for 2019 and tell you about changes to Google My Business and HubSpot’s Marketing Hub Enterprise.
One Easy Way to Calculate Your Company’s Customer Lifetime Value
Before you create your inbound marketing strategy, you need to figure out your customer lifetime value. This post walks you through how to calculate it without feeling overwhelmed.
Raka Weekly Roundup: YouTube TrueView for Action Ads Change, DuckDuckGo Grows, and 2019 Content Marketing Trends
In this week's edition of the Raka Weekly Roundup, we learn about changes to YouTube TrueView for action ads, how DuckDuckGo is crushing it, and 2019 content marketing trends to pay attention to.
Social Media Image Sizes: An Always-Up-to-Date Guide 2018
How big should you make your Facebook cover photo or Twitter background? Bookmark our always-current guide to social media image sizes for quick reference, anytime.
Flywheel vs. Funnel: How (And Why) To Convert Your Marketing Funnel into a Flywheel
The flywheel is the future, and the funnel is fading into the past.
Raka Weekly Roundup: Facebook Launches Portal and Google Plus Says Goodbye
In this week's edition of the Raka Weekly Roundup, we learn about Facebook's new video chat product, Facebook Portal, and what was the last straw that led to the demise of Google Plus.
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