If your brand hasn’t made an Instagram account yet, it’s time to change that. Instagram is one of the fastest-growing social media platforms (it grew from 90 million users in...
A Digital Agency Blog
How to Advertise on Facebook: A Step-By-Step Digital Advertising Guide
Facebook is one of the world’s most-visited platforms–it sees more than 2.5 billion active users each month. Many love to use Facebook to share family photos or to keep in...
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
How to Advertise on Google: A Step-By-Step Digital Advertising Guide
Digital advertising takes a lot of forms: ads served on Google’s SERP (Search Engine Results Page), video ads that play before YouTube videos, carousel ads that users can scroll through...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...
How the Google Match Type Changes Can Help You Reach the Right Customers
About Match Types • Why Google is Doing This • What This Means for Advertisers • How to Prepare You may have heard the news: Google is once again expanding...
Inbound Marketing vs Outbound Marketing: What’s the Difference and Which is Better?
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
Buyer Personas: What They Are and Why You Need Them
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Is a Bad Google My Business Review Derailing Your Inbound Marketing?
Your company works hard to please the customer, to accommodate clients, and train employees to be friendly, helpful, and understanding when a customer loses her cool. But there will be...
Inbound Marketing Examples: 10 Companies Doing Inbound Marketing Right and How You Can Too
See how top companies are using inbound marketing tools and tactics to attract new customers and boost sales.
A/B Testing How-To Guide: Tips for Getting Better Results
A/B testing, or split testing, is a way of measuring the effectiveness of your lead generation, web user experience, social media, advertising efforts and much more. Here's a guide to help you do it more effectively.
Inbound Marketing Strategy: The Process to Plan and Measure ROI
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
Know Your Audience
Stop marketing into the void and define your buyer personas using our free template.
