Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
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Raka Weekly Roundup: SparkToro Sniffs Out Fake Twitter Followers and Google Improves Visual Search
In this week's edition of the Raka Weekly Roundup, we learn how SparkToro can rid your Twitter account of fake followers and how Google can help improve your visual search results.
Raka Weekly Roundup: Google Neural Matching, Instagram Founders Split and Snapchat Goes Shopping
In this week's edition of the Raka Weekly Roundup, we tackle Google neural matching, Instagram's departing founders, and Snapchat's new hookup with Amazon.
Who Should Handle Your SEO Growth Plan?
You should have a smart SEO growth plan in place, and perhaps even more importantly, you should have the right people implementing it.
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
Why You Should Audit Your Website at Least Once a Year
Even great websites require maintenance after launch. What kind of maintenance? It depends. You first need to conduct a website audit to find out what updates are necessary.
SEO for E-Commerce: How to Optimize Your Website for Maximum Conversions
Could you be selling more on your website? These SEO best practices for e-commerce websites will help you generate maximum conversions.
Are Blogs Dead? 5 Reasons Why The Internet Says Yes, And We Say No
So many marketers rush to declare that the answer to the question "are blogs dead?" is a resounding yes. We argue that blogs are alive and well, and crucial for inbound marketing.
6 Keyword Tools to Use in 2018 and Beyond
Looking for keyword tools to replace Google Keyword Planner? We've got six suggestions worth exploring.
Writing For People, Not Search Engines
Writing for online audiences is tricky, but the thing to remember is that you're not writing for search engines. You're writing for people.
How to Combine Concepts and Keywords in Your SEO Strategy
When you're planning your SEO strategy for 2017 and beyond, consider this: Concepts are the future, keywords are the past.
Insights From an Inbound Marketing Intern: Acronyms and Ice Cream Sandwiches
As a Raka intern and inbound marketing newbie, I'm here to give you my insights into what it's like to be learning digital marketing from the ground up.