Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
What’s the first thing you do when you start writing a blog post? What about when you set up an advertising campaign in Google Ads? Hopefully, you make a beeline...
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
See how top companies are using inbound marketing tools and tactics to attract new customers and boost sales.
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
Using YouTube SEO tactics is an easy way to further lift your video in organic search results. This post walks you through the steps to optimizing your videos for search.
Want to attract and convert more sales leads on your site? We walk you through how to improve your SEO for sales.
Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
In this week's edition of the Raka Weekly Roundup, we learn how SparkToro can rid your Twitter account of fake followers and how Google can help improve your visual search results.
In this week's edition of the Raka Weekly Roundup, we tackle Google neural matching, Instagram's departing founders, and Snapchat's new hookup with Amazon.
You should have a smart SEO growth plan in place, and perhaps even more importantly, you should have the right people implementing it.
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.