Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
A Digital Agency Blog
SEO
Google Keyword Planner 101: How This SEO Tool Gets Your Brand Found Online
What’s the first thing you do when you start writing a blog post? What about when you set up an advertising campaign in Google Ads? Hopefully, you make a beeline...
Inbound Marketing vs Outbound Marketing: What’s the Difference and Which is Better?
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
Inbound Marketing Examples: 10 Companies Doing Inbound Marketing Right and How You Can Too
See how top companies are using inbound marketing tools and tactics to attract new customers and boost sales.
Inbound Marketing Strategy: The Process to Plan and Measure ROI
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
YouTube SEO: How to Boost Your Video Views
Using YouTube SEO tactics is an easy way to further lift your video in organic search results. This post walks you through the steps to optimizing your videos for search.
SEO for Sales: A Guide to Using High-Conversion Terms
Want to attract and convert more sales leads on your site? We walk you through how to improve your SEO for sales.
Optimizing WordPress Image Fields: Title, Alt Text, Description, Huh?
Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
Raka Weekly Roundup: SparkToro Sniffs Out Fake Twitter Followers and Google Improves Visual Search
In this week's edition of the Raka Weekly Roundup, we learn how SparkToro can rid your Twitter account of fake followers and how Google can help improve your visual search results.
Raka Weekly Roundup: Google Neural Matching, Instagram Founders Split and Snapchat Goes Shopping
In this week's edition of the Raka Weekly Roundup, we tackle Google neural matching, Instagram's departing founders, and Snapchat's new hookup with Amazon.
Who Should Handle Your SEO Growth Plan?
You should have a smart SEO growth plan in place, and perhaps even more importantly, you should have the right people implementing it.
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.