These days, marketing teams are under pressure to deliver more with less. In fact, marketing budgets have dropped to 7.7% of company revenues in 2024, a 15% decrease from previous years, according to a Gartner survey. It’s all too common to suddenly have fewer people, tighter budgets, and of course, the same ambitious goals.
If your team has just weathered a reorganization or downsizing, you’re not alone, and you’re not doomed. Organizational scaling back can feel like you're taking a step backwards, but use this as an opportunity for a powerful reset. At Raka, we say it’s a chance to really focus, simplify your efforts, and discover smarter ways to work.
We’ve partnered with all types of firms, including those who have just undergone some major shifts in staffing. Our model of efficient marketing support is specifically built to keep your team productive, strategic, and laser-focused on what truly moves the needle, even when resources are tight.
Scaling back doesn’t mean slowing down
When your team shrinks, the work doesn’t magically shrink with it. Campaigns still need traction. Leadership still wants results and deadlines don’t hit pause.
But here’s the shift: efficiency becomes your new superpower.
We help you strip away the noise, double down on what matters, and find new ways to build momentum. That might mean automating repetitive tasks, reworking workflows, or bringing in outside support exactly when and where it matters most.
A quick efficiency audit for lean marketing teams
Before you overhaul your plan, take five minutes to spot where you might be leaking time or energy. Here’s a fast self-check. If you answer “no” to any of these, it might be time to rethink your setup.
- Do we know which channels drive the most qualified leads and are we doubling down on them?
- Are we using automation tools to their full potential (or at all)?
- Can everyone on the team clearly describe their top three priorities for the quarter?
- Are we still producing content out of habit instead of based on performance?
- Does our approval process help or hurt campaign velocity?
- Have we aligned our reporting to business goals, not just marketing metrics?
Even a few “no’s” here could reveal opportunities to increase efficiency fast. These are fixable gaps and a strong signal that support could help your team refocus where it counts, without needing to overhaul everything.
How Raka’s efficient marketing support works
Every team is different. We don’t believe in one-size-fits-all contracts. Instead, we tailor our support to your real-world needs, whether that’s strategic guidance, executional lift, or a mix of both.
- Too many tools and tangled workflows? Let’s simplify. Outdated systems, unclear approvals, and slow handoffs waste time and stall progress. We’ll help you cut through the clutter and optimize the tools and processes you already use so your team can move faster and focus on high-impact work.
- Unclear what’s working? Let’s turn your data into direction. Guesswork is costly. We’ll help you identify the metrics that matter, track performance more effectively, and make decisions backed by insight, not assumptions. Less trial and error, more traction.
- Stretched thin and can’t hire more? Bring in help only when it counts. You don’t need a full in-house team to keep things moving. Whether you need content strategy, campaign execution, or a digital performance tune-up, we offer targeted support that fills gaps without overwhelming your budget or team.
Three efficiency moves you can make this week
Not ready to bring in outside help? No problem. Here are three quick wins your team can implement to reclaim focus and momentum:
1. Audit one campaign for clutter: Trim outdated CTAs, excess emails, or extra steps in your workflows. Simpler paths convert better.
2. Create a “Stop Doing” list: List any tasks your team keeps doing “just because.” Cut anything that doesn’t move the needle. You’ll be surprised how much time you free up.
3. Add a “what’s working” section to your weekly check-in: Build a rhythm of reflecting on what’s effective, not just what’s urgent. It helps everyone prioritize with more clarity.
These may sound small, but they create momentum fast. You don’t need a full overhaul to see meaningful gains.
Keeping momentum after change
We’ve worked with marketing leaders navigating all kinds of transitions: hiring freezes, leadership changes, budget cuts, or full-team restructures. One thing stays the same: keeping momentum matters.
We can help you:
- Keep priority campaigns on track
- Re-prioritize efforts around what drives results
- Deliver strategic wins that build internal buy-in
- Reduce the risk of burnout by supporting your team with the right lift
Explore how we’ve done this before on our Results page.
You don’t need a full rebuild. You need a smarter partner.
The old approach of hiring fast and outsourcing everything isn’t sustainable. And trying to do it all in-house after a restructure? That’s a recipe for burnout.
Our approach to efficient marketing support helps you do more with what you have, without overextending your team or cutting corners. You get clarity, consistency, and control over how your marketing gets done, plus the peace of mind that comes from knowing someone has your back.
Ready to rethink how your team gets things done?
If you're navigating a restructure or just feeling stretched thin, let’s talk about how we can help. Whether it’s supporting campaign execution, auditing your HubSpot setup, creating content that converts, or guiding strategy, we’re here to lighten the load and help you move forward.
Contact us today to explore how Raka’s can keep your team focused, flexible, and firing on all cylinders.
