What to Do With Your Digital Marketing Audit Results
It’s 1964. Your name is Charlie. You reside in a ramshackle house down the street from a famous chocolate factory. Your chances at getting a peek at the grandeur that lies beyond the golden gates are slim, but then the newspaper reveals that the owner of the factory has hidden five Golden Tickets inside five individual chocolate bars…wait. Hang on a second. That’s the plot of the timeless Roald Dahl novel Charlie and the Chocolate Factory. Oops.
Let’s try again. It’s 2018. The sun is shining, the birds are chirping, and your coffee is freshly brewed. You settle into your desk chair and open up your email. A whole new world of opportunity awaits you in your inbox—a world of pure imagination. Today is the day you get your hands on your very own Golden Ticket. Today is the day you get your digital marketing audit results, whether they’re from Raka or from your own internal marketing team.
Whether you opted for a Raka HubSpot audit, a hard look at your advertising, or a dive into your website performance, what lies ahead is bound to flip the way you think about what you have on its head. This, dear friend, is a good thing. A very, very good thing indeed.
OK, we’ll stop with the Charlie and the Chocolate Factory schtick. We promise. But you’ll want to stick around to hear what we have to say next because we’re about to give you the nudge that you need to turn your website/HubSpot/ad campaign around and start producing some real, quantifiable results.
Do something, anything
First order of business: Don’t lose steam. Whether this means scheduling a meeting to share the results with the rest of your team, or simply writing down a loose outline on the whiteboard—do it! It’s such a shame to see potentially constructive inbound marketing work outlined by your audit pushed aside and forgotten. The results won’t implement themselves, unfortunately. Maybe in a few years when artificial intelligence really starts to ramp up? Guess we’ll just have to wait and see.
Start delegating work immediately or the fascination with your shiny new results might start to dwindle. It’s time to take initiative. You can begin by assigning different tasks to the appropriate teams or individuals.
As the old saying goes, it really does take a village. Yes, we know they were talking about raising a child, but it might do you some good to treat your digital marketing audit results the way you would a newborn—be nurturing, understanding, and, above all else, patient.
Know when to ask for help
We can’t stress this enough: There is absolutely no shame in knowing when to ask for help. Hiring an inbound marketing agency to carry out the work for you might be the smartest option, especially if you don’t have the hands available or resources on deck to properly implement your audit results. (Who better to help you understand your results than the Platinum Certified HubSpot Partner that did the audit for you in the first place? We’ll just leave that here, humbly.)
Whether you think your internal marketing department just needs a little guidance, or that your company would thrive with the support of an external marketing department, looking to a digital agency for advice will help shed some light on your audit results and aid you in getting things on track. You already have a solid foundation, but a little extra help can go a long way. When it comes to things like auditing your HubSpot account, Raka knows where the trouble spots are.
Develop best practices
Congratulations! You put our suggestions into effect and now you’re well on your way to generating more leads for your company. When all is said, done, and implemented, you still have a little more work to do. Isn’t that always the case?
The next step you can take to really bring this whole shebang full circle—and to make things a lot easier for your future self—is to develop a best practices guide, either internally or with outside help. This can be as simple as outlining steps to take in the future to preserve your HubSpot account’s integrity, as Axon Garside did here, or as complex as a full-scale presentation to be referenced on a weekly, monthly, or quarterly basis. This way, when future you is desperately wondering how to best execute a new marketing campaign in HubSpot, you already have a customized best practices guide tailored to suit your needs, wants, and expectations.