When you sit down to start creating buyer personas for your business, you'll likely have a lot of questions. Here are a few "dos and don'ts" to keep in mind.
A Digital Agency Blog
Why Hiring Journalists for Inbound Marketing Makes Sense
Got an open position at your agency? Here's why you should consider hiring journalists for inbound marketing.
9 Things You Must Include in Your Digital Marketing Budget
Budgeting is tough. We get it. That's why we're offering up our top nine things to include in your digital marketing budget for 2016.
How to Transition Your Twitter Account When Starting a New Job
When transitioning to a new job, do you create a brand new Twitter account or try to transition your old account to your new industry? Raka Inbound Content Specialist Mary Brown has a few thoughts on the subject.
Landing Page Best Practices: Content, Design, A/B Testing, and More
Your landing page probably needs work. Check out these landing page best practices to increase your leads, conversions, and overall exposure.
WordPress, HubSpot, and Magento Integration, Oh My! Our Custom Website Solution for Relyco
When Relyco came to Raka they had a number of goals for their new site. Here's how we integrated WordPress, HubSpot & Magento in a custom website build to address their business objectives.
How to Turn Your Wordpress CMS Into an Inbound Marketing Machine
Could your WordPress website be generating more leads? Read on for a few simple tweaks to turn your WordPress CMS into an inbound marketing machine.
19 Inbound Marketing Blogs You Should Read and Why
Where do we get all of our inbound marketing knowledge? Well, we have these blogs to thank. Our team has picked 19 of our favorite inbound blogs that we read daily. Enjoy!
10 Web Content Writing Tips to Boost Blog Readership: Formatting for Readability
Sometimes it's not what you say, it's how you say it. Here’s how to fix the biggest mistakes in web content writing: poor formatting. These 10 tips will boost readership with just a few tiny tweaks.
When to Use a Dash: Content Marketing and Grammar
Often overlooked and frequently misused, the dash has exposed more than one business blog as grammatically fraudulent. Avoid this shame upon your content marketing by learning when to use an em dash, an en dash, or just a plain old comma.
How To Do Keyword Research for Your Business Blog
It's imperative to practice proper keyword research when you blog. We’ll outline what you should be doing from start to finish in our blog post.
Dynamic Evergreen Content: One Easy Blogging Strategy That Sticks
Your blog needs evergreen content to get long-term results, but how do you create in-depth resources with limited time? Enter dynamic evergreen content.