What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
You need buyer personas for a strong inbound marketing strategy. Here's how to create buyer personas that get to the heart of your target audience.
Smart content planning can make your inbound marketing efforts both simpler and more effective. How, you ask? Read on.
When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Learn how to craft a winning inbound marketing strategy, from understanding your company's position in the marketplace to measuring and analyzing your campaigns.
You'll benefit more from a solid marketing strategy than you will from just winging it. Develop a marketing strategy and capitalize on that great idea.
If you're looking to get a head start on being a better marketer in 2017 (and who isn't?), these five to-dos will be just what you need.
Tip #1: Take this list of tips for beating writer's block and find what works best for you as a writer and content marketer.
Writing for online audiences is tricky, but the thing to remember is that you're not writing for search engines. You're writing for people.
Sometimes inbound content writers are staring down a need to drive traffic to topics on paper towels, waste management, or finance. So how do we write content for boring or technical industries? Read on.
When you sit down to start creating buyer personas for your business, you'll likely have a lot of questions. Here are a few "dos and don'ts" to keep in mind.