When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
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When you sit down to start creating buyer personas for your business, you'll likely have a lot of questions. Here are a few "dos and don'ts" to keep in mind.
Now that you know what buyer personas are and why you need them, it's time to go through the steps of how to create buyer personas.
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