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A Digital Agency Blog
Google Ads
12 Ways to Make The Most Of Your Google Ads Budget
Whether you’re new to Google Ads or a seasoned digital advertising vet, we all want to maximize our Google Ads budget. As Google has rolled out new ads products, they...
How to Explain Digital Advertising Results To Your Boss
A list of the most important digital advertising metrics and concepts you’ll need to help explain advertising to your team
How to Advertise on Google: A Step-By-Step Digital Advertising Guide
Digital advertising takes a lot of forms: ads served on Google’s SERP (Search Engine Results Page), video ads that play before YouTube videos, carousel ads that users can scroll through...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...
How the Google Match Type Changes Can Help You Reach the Right Customers
About Match Types • Why Google is Doing This • What This Means for Advertisers • How to Prepare You may have heard the news: Google is once again expanding...
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...