Every few years, new technology changes the way that marketers complete their jobs. The printing press was first, the internet slowly followed, and now, AI is taking the world by storm.
While many workers are hesitant about AI, there is no longer the question of “if AI belongs in your tool kit” but rather how AI will fit into your existing workflow.
From AI CRM enhancements to content writers and designers, AI automation is reshaping the way modern marketing teams operate.
Table of contents
- What is AI marketing automation?
- Why AI marketing automation matters
- Your tactical toolkit: Must-have AI tools
- The human edge in an automated world
What is AI marketing automation?
AI marketing automation is more than just utilizing standard AI functionality to help with your day-to-day functions; it’s utilizing AI as a tool to help decipher analytics, predict consumer behavior, and automate redundant tasks where possible, all so the modern marketer can focus on strategy, creativity, and connection.
At its core, it’s about turning information into action.
Instead of manually segmenting audiences or guessing which content will perform best, AI tools can learn from patterns in your data to deliver the right message, to the right person, at the right time.
Why AI marketing automation matters
Whether it’s improving lead quality, predicting customer behavior, or helping you understand what’s working (and what’s not), AI gives marketers a real edge.
With the right setup, you can utilize AI to become your assistant for many different tasks, whether it's for data, writing, or design.
Of course, no tool is perfect.
As a tool, AI is meant to be used as such and, not in a one-size-fits-all approach. It's important to always fact-check any output received, as well as include a human touch to your work that only you truly know how to do.
Your tactical toolkit: Must-have AI tools
With over 70,0000 different AI platforms, building your AI toolkit may seem a bit daunting at first, which is why we pulled some of our go-to AI marketing automation tools for you to use.
While these are just a few examples from a long list of options available on the market, these tools are a perfect stepping stone for modern marketers ready to explore AI.
HubSpot
If your CRM is HubSpot, you’re in a strong position to take advantage of AI marketing automation. At this year’s INBOUND conference, HubSpot unveiled a range of new AI tools designed to make your smart CRM, well…smarter!
Key AI capabilities in HubSpot include:
- HubSpot Breeze: An AI writing tool that helps modern marketers generate copy for emails, social media, blogs, and landing pages. Breeze leverages data within your smart CRM to create content that is personalized and on-brand for your target audience.
- Breeze Agents: A suite of AI-powered agents that are designed to be your teammates working across every section of your HubSpot account.
- AI-Powered Workflows: HubSpot’s workflows now incorporate AI to help you automatically generate a workflow based on a given prompt. This will now decrease the manual time spent on those complicated workflows
AI writing assistants
When it comes to creating content at scale, AI writing assistants have quickly become essential tools in every marketer’s toolkit. These platforms go beyond basic text generation; they help you brainstorm ideas, refine messaging, and adapt your writing for different audiences and channels.
Some popular AI writing assistants include:
- Jasper: A go-to platform for marketing teams that want to scale content creation without sacrificing brand consistency. Jasper uses your style guides, tone, and brand voice to generate social posts, blogs, and ad copy that sound like you.
- ChatGPT: An AI assistant that helps marketers brainstorm campaign ideas, write blog posts, optimize SEO content, or draft emails in seconds.
- Google Gemini: Integrated across Google Workspace, Gemini can summarize documents, generate email drafts, and create content using live web data. It’s especially useful for marketers working within Google’s ecosystem who want to blend research, writing, and collaboration.
AI design tools
If you’ve been on TikTok lately, you’ve probably seen the flood of eerily realistic AI-generated videos taking over your feed. Design is the latest creative frontier being transformed by AI, from photo editing, smart design assistants and video generation.
These tools are quickly becoming everyday companions for marketers and designers alike, making it easier to bring your big ideas to life in record time.
Some standout AI design tools include:
- Canva Magic Studio – At this year’s Canva Create keynote, Canva introduced Magic Studio, a suite of AI tools that can generate illustrations, enhance video editing, and generate design suggestions.
- Sora (by OpenAI) – This text-to-video model can turn written prompts into short-form video clips. While still in early stages, tools like Sora hint at a future where storyboarding and video editing could happen in minutes instead of days.
The human edge in an automated world
We are currently in a new technological revolution that is shaping the way we share and process information, making AI the latest and greatest technological advancement to date, but even the smartest tools can’t replicate what truly connects people: the human touch.
The future of marketing isn’t about choosing between human and machine; it’s about learning to work with AI and integrating it into pre-existing workflows that help enhance your strategic initiatives so you can continue to attract, engage, and delight your audience.
