In a world where likes, shares, and retweets hold incredible power, having a social media presence is no longer just an option—it’s a necessity. But here’s the truth: simply being...
Social Media Marketing
Like it or not, social media has become essential to every marketing manager’s job description. With over 4.2 billion people active on social media platforms, we can’t really expect anything...
How big should you make your Facebook cover photo or Twitter background? Bookmark our always-current guide to social media image sizes for quick reference, anytime.
Unless you’ve been living under a rock, you’ve likely seen (or maybe even taken part in) the TikTok dances or the viral trends that have kept many of us glued...
The social media landscape is changing, so knowing which platforms to prioritize for your business is vital. Want to know if Facebook is right for you and, if so, how to optimize your page?
Social media verification shows that your business means, well, business and makes you stand out and establish your credibility so you can instantly gain the trust and support of users. It’ll be easier to collaborate with other content creators, and your content is easier to find on the platforms that you’re verified on.
Instagram Guides are a new feature from the popular social media platform that allow you to combine multiple related posts into one place and add new information or connect different ideas.
Looking for one-size-fits-all guide to how much time you should spend on social media for business? This isn't it. But, we'll tell you how to strategize to make the most of your time on social media.
LinkedIn is a great place to make business connections, but are you using it to grow you business? Here's how to get better at using LinkedIn for lead generation.
Social media influencers can create awareness for your company’s products and services, and even change consumer perceptions of your brand. Here's how to make the most of your social media influencer collaborations.
Using YouTube SEO tactics is an easy way to further lift your video in organic search results. This post walks you through the steps to optimizing your videos for search.
The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.