Using YouTube SEO tactics is an easy way to further lift your video in organic search results. This post walks you through the steps to optimizing your videos for search.
Social Media Marketing
The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.
The business climate during the coronavirus (COVID-19) situation seems to be changing daily. It can be hard to know how best to communicate to your audience and what to say...
Social media is one of those things that people carelessly list under the skills section on their resume despite having only used Twitter for a brief stint back in 2012...
In this week's edition of the Raka Weekly Roundup, LinkedIn enables Vimeo publishing, Google Maps allows users to 'Follow' businesses, and Twitter isn’t in like with their like button.
In this week's edition of the Raka Weekly Roundup, we learn about changes to YouTube TrueView for action ads, how DuckDuckGo is crushing it, and 2019 content marketing trends to pay attention to.
How big should you make your Facebook cover photo or Twitter background? Bookmark our always-current guide to social media image sizes for quick reference, anytime.
In this week's edition of the Raka Weekly Roundup, we learn about Facebook's new video chat product, Facebook Portal, and what was the last straw that led to the demise of Google Plus.
In this week's edition of the Raka Weekly Roundup, we learn how SparkToro can rid your Twitter account of fake followers and how Google can help improve your visual search results.
Instagram Shopping is expanding and Quora is becoming a place where you might actually want to spend your ad dollars, as we explain in this week's Raka Roundup.
This week in the Raka Weekly Roundup, LinkedIn Groups are changing, Instagram TV is pushing for business use, and Giphy Stories are a new way to talk about what you do.
This week's Raka Roundup sheds some light on the changes Facebook is making to business Pages, Bing's growth, and what the Reddit redesign means for advertisers.