Five of Our Favorite HubSpot Academy Courses

By Ashley Allen October 13, 2023

As a Diamond HubSpot Partner and a part of the Certified HubSpot Onboarding Program, we’ve taken our fair share of HubSpot Academy courses at Raka. We love HubSpot’s courses because they offer a wide range of topics designed to empower marketers and help them excel in their roles. The best part is that all the classes are free, and you don’t have to be a current HubSpot customer to enroll. In this blog post, we will explore five of our favorite HubSpot Academy courses and explain why we highly recommend them.

Inbound Marketing Certification

Watch this video for a sneak peek of the Inbound Marketing Certification course:

Inbound marketing, the certification course that started it all. This OG HubSpot course is jam-packed with everything needed to dip your toes into the world of inbound. Students will learn essential concepts such as attracting, engaging, and delighting customers through inbound strategies and highlights and outlines how to connect with your ideal lead. By completing this course, marketers gain a deep understanding of the inbound methodology and learn how to create effective marketing campaigns that drive results.

Check out the course here.

Social Media Marketing Certification

Watch this video for a sneak peek of the Social Media Marketing Certification course:

As of 2023, an estimated 4.9 billion people use social media worldwide, and that number is expected to jump to 5.85 billion by 2027. Social media has become a powerful tool for marketers to connect with their communities and drive brand awareness. The HubSpot Social Media Certification provides marketers with the knowledge needed to develop successful social media strategies. This course covers topics like content creation, community management, and analytics. Marketers will learn how to leverage different social media platforms effectively and create engaging content that resonates with their target audience.

Check out the course here.

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Content Marketing Certification

Watch this video for a sneak peek of the Content Marketing Certification course:

Content is the foundation of any successful digital marketing strategy. The Content Marketing Certification course empowers marketers to create compelling, SEO-friendly, and value-driven content that resonates with their target audience. From crafting engaging blog posts to developing effective video marketing campaigns, this course delves into the art of storytelling and teaches marketers how to create content that drives brand awareness, engagement, and conversions.

Check out the course here.

Email Marketing Certification

Watch this video for a sneak peek of the Email Marketing Certification course:

Despite the rise of new marketing channels, email marketing remains a highly effective tool for nurturing leads and driving conversions. The Email Marketing Certification course provides comprehensive training on building effective email strategies, optimizing campaigns for deliverability, and crafting engaging and personalized messages. From mastering segmentation to understanding automation, this course empowers marketers to leverage the full potential of email marketing to drive meaningful results.

Check out the course here.

HubSpot Sales Software Certification

Watch this video for a sneak peek of the HubSpot Sales Software Certification course:

The HubSpot Sales Software Certification course is a must for any marketer looking to increase their sales effectiveness. This course equips students with the skills to leverage the HubSpot Sales CRM and transform sales processes. You’ll learn how to manage contacts, automate tasks, track deals, and nurture leads effectively. The insights gained from this course will enable teams to align marketing and sales efforts seamlessly, resulting in increased conversions and revenue.

Check out the course here.

In conclusion, HubSpot Academy offers a treasure trove of valuable resources for anyone looking to learn more and advance their skills in digital marketing. By taking advantage of these certifications, marketers can stay ahead of the curve and achieve remarkable results in today’s competitive digital landscape.

Don’t have time to deep-dive into HubSpot Academy right now? That’s ok; we get it! Our team of HubSpot experts can assist with all things HubSpot. Schedule a chat with one of our Certified HubSpot Specialists today.

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