Facebook Live video is a fresh way for businesses to reach their prospects, but it's the increased reach that makes it really worth checking out.
I've heard a lot of clients say that their industry isn't interesting enough for content marketing, but I think they're wrong.
Whether you're building a new marketing strategy or optimizing a current one, here are the five Google Analytics reports you need for your digital marketing strategy (yep, only five!).
The Yoast SEO plugin is an amazing tool for WordPress users looking to optimize their content for search. But like any tool, it needs to be used correctly.
Have you ever wondered how long it would take to build a website? We go over the length, the various phases, client deliverables, and more in our blog post.
Sometimes inbound content writers are staring down a need to drive traffic to topics on paper towels, waste management, or finance. So how do we write content for boring or technical industries? Read on.
When you sit down to start creating buyer personas for your business, you'll likely have a lot of questions. Here are a few "dos and don'ts" to keep in mind.
Now that you know what buyer personas are and why you need them, it's time to go through the steps of how to create buyer personas.
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).
Got an open position at your agency? Here's why you should consider hiring journalists for inbound marketing.
Budgeting is tough. We get it. That's why we're offering up our top nine things to include in your digital marketing budget for 2016.
When transitioning to a new job, do you create a brand new Twitter account or try to transition your old account to your new industry? Raka Inbound Content Specialist Mary Brown has a few thoughts on the subject.