A look at three different marketing platforms, the benefits, drawbacks, and determining the right choice for your business: Hubspot vs. Marketo vs. Pardot.
A Digital Agency Blog
SEO for Sales: A Guide to Using High-Conversion Terms
Want to attract and convert more sales leads on your site? We walk you through how to improve your SEO for sales.
Optimizing WordPress Image Fields: Title, Alt Text, Description, Huh?
Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
HubSpot vs. WordPress: Battle of the Platforms
We made a list of pros and cons to help you decide the winner in the battle of HubSpot vs. WordPress.
8 Key 2019 Inbound Marketing Trends
As we gear up for 2019, it's time to take a look at what trends in inbound marketing to look forward to in the new year.
Inbound Marketing vs. Advertising: What’s Right for Your Business?
For marketers facing the problem of trying to maximize ROI, the choice between inbound marketing vs. advertising a frequent one. So what's right for you?
5 Things To Consider When Planning Your 2019 Digital Marketing Budget
It’s December, which means two things: you’re already behind on your holiday shopping and you’re also probably scrambling to get your 2019 marketing budget together before Jim from finance comes...
6 Classic Inbound Marketing Mistakes to Avoid Like the Plague
Look out for these inbound marketing mistakes curated by Raka, which can trip up even the savviest marketers from time to time.
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Best Times to Post to Social Media: An Infographic
Social media is one of those things that people carelessly list under the skills section on their resume despite having only used Twitter for a brief stint back in 2012...
Best Practices in Search Marketing: A Campaign Setup Guide
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...
Raka Weekly Roundup: LinkedIn Vimeo Integration, Google Maps Follow Button, Twitter Dislikes Like Icon
In this week's edition of the Raka Weekly Roundup, LinkedIn enables Vimeo publishing, Google Maps allows users to 'Follow' businesses, and Twitter isn’t in like with their like button.