We live in a world where the typical response of a business during economic uncertainty is to slash advertising spending. Despite very clear evidence of the value of advertising in...
A Digital Agency Blog
Advertising
How to Explain Digital Advertising Results To Your Boss
A list of the most important digital advertising metrics and concepts you’ll need to help explain advertising to your team
How to Advertise on Instagram: A Step-By-Step Digital Advertising Guide
If your brand hasn’t made an Instagram account yet, it’s time to change that. Instagram is one of the fastest-growing social media platforms (it grew from 90 million users in...
How to Advertise on Facebook: A Step-By-Step Digital Advertising Guide
Facebook is one of the world’s most-visited platforms–it sees more than 2.5 billion active users each month. Many love to use Facebook to share family photos or to keep in...
How to Advertise on Google: A Step-By-Step Digital Advertising Guide
Digital advertising takes a lot of forms: ads served on Google’s SERP (Search Engine Results Page), video ads that play before YouTube videos, carousel ads that users can scroll through...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...
How the Google Match Type Changes Can Help You Reach the Right Customers
About Match Types • Why Google is Doing This • What This Means for Advertisers • How to Prepare You may have heard the news: Google is once again expanding...
What Is Programmatic Advertising And Why Do You Need It?
No doubt you’ve heard about programmatic advertising over the past many years. But what is programmatic advertising, really?
What You Need To Know From Google Marketing Live to Win in 2020
Google Marketing Live is in the rear view this year, but lucky for you, we’ve got a rundown of the top new digital advertising features and how they can fit into a data-driven marketing strategy.
Three Facebook Advertising Mistakes Marketers Should Avoid
As more and more advertisers begin using Facebook Ads, we’re seeing the more of the same mistakes adversely affecting ad performance. Here’s how to spot these mistakes and avoid them, so you can get the best bang for your advertising buck.
Best Practices in Search Marketing: How to Set up a Google Ads Account
Whether you’re creating your first advertising account or just trying to keep up with changes in the industry, digital advertising can be overwhelming. We know how easy it can be...