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An illustration of colleagues discussing digital advertising results.

How to Explain Digital Advertising Results To Your Boss

Advertising is simple: you spend money to make money. It’s been true for centuries. And while that ...

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Best Practices in Search Marketing: How to Set up a Google Ads Account

Whether you’re creating your first advertising account or just trying to keep up with changes in ...

An illustration of a group of marketers next to a question mark icon, symbolizing advertising strategies during uncertain times.

How to Think About Advertising Strategy in Uncertain Times

We live in a world where the typical response of a business during economic uncertainty is to slash ...

Graphic illustrating programmatic advertising, featuring a computer, speaker, and various content icons to symbolize digital media and automated ad targeting.

What Is Programmatic Advertising And Why Do You Need It?

If you’re like many of our clients, you’ve probably had great successes using digital advertising ...

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